6 Reasons Why Visitors Are Leaving Your E-commerce Website
Reading Time: 11 minutesTreat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction. 1. Auto-playing carousels on your […]
The Invesp Blog: Guest Post Guidelines
Reading Time: 3 minutesWhen we first started the Invesp Blog back in 2006, we never imagined how the industry will change in 10 years. But here we are. We did not typically accept guest posts except for rare occasions, although we get anywhere from 5 to 10 requests per week. Why write for Invesp? The Invesp blog is […]
9 Surprising CRO Case Studies (and What They Can Teach You About Testing)
Reading Time: 10 minutesFor CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website. Some case studies often bring up surprising results that challenge widely held […]
How Discounts Affect Online Consumer Buying Behavior [Infographic]
Reading Time: 2 minutesDid you know more than 64% of online consumers wait to buy things until they go for sale, whereas more than 59% search for promo codes before buying anything online. Around 30% of online consumers sign up for price tracking service to get an email when price drops for the item they want to buy […]
3 Things UI/UX Designers Need to Know About Conversion Rate Optimization
Reading Time: 10 minutesFor a layman, UX and CRO almost seem like the same thing. After all, they both involve creating the best possible user experience for customers. Where UX and CRO differ is in their approach to the customer experience and their end goal. CROs want more conversions (howsoever they may be defined in an organization). To […]
Cross Border Shopping – Statistics and Trends
Reading Time: 2 minutesCross-border shopping is growing and cross-border e-Commerce is estimated to reach $1 Trillion in 2020. Around 54% of US digital shoppers reported making online purchases from foreign site in the past. 67% of global consumers who shop abroad are buying because prices are lower outside of their own country. Check out our infographic on Cross […]
How to Create Effective E-commerce Emails that Actually Work
Reading Time: 10 minutesSocial media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective. According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%. Email also converts much better than nearly every other channel. According to Monetate’s […]
Online Ad Fraud – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay a premium of 11% or more for certified human traffic. Check out our infographic on Digital ad fraud […]
How Effective is Inbound Marketing – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How Effective is Inbound Marketing” for latest inbound marketing statistics and trends. Infographic by- Invesp Conversion Optimization Services To Publish […]
Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3% [Case Study]
Reading Time: 4 minutesToo many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression. As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization […]
