The New Customer Journey: A Convergence of Content, Context, Channels and Commerce
Reading Time: 4 minutesHow can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases. Watch Webinar: The New Customer Journey: A Convergence of Content, Context, Channels, and Commerce. 1 – Continuous Analysis. Brands […]
Three PPC Conversion Optimization Tips To Increase PPC Conversion Rate
Reading Time: 6 minutesIt’s generally accepted that at least 90% of all clicks on search results happen on the first page. And of the remaining 10%, it’s generally accepted that an above average portion of those are people who are doing research, looking for “how to” instructions and otherwise not being the target audience for companies marketing their […]
Writing Effective Call To Action – How to Write Web Copy that Sells
Reading Time: 5 minutesThis is it. The big show. It’s what we all came here for. It’s the entire reason you designed and built a web site and landing page. It’s the focus of your conversion optimization and the raison d’etre of your digital marketing program. It’s time for you to reach the conversion goal of your page […]
How to Write Web Copy that Sells Even if You’ve Never Written Anything – Part 3: Body Copy
Reading Time: 6 minutesIt seems odd that we’ve gone through two posts about how to write web copy that sells and, so far, all we’ve written may be a few headlines. But fear not, after following the steps in Part 1 – Preparation and Part 2 – The Headline you now have a clear idea of the direction […]
Apply the right methodology to achieve over 50, 90, and 200% increase in conversions
Reading Time: < 1 minuteThis conversion rate optimization webinar will help you understand how to convert more of your website visitors into long time customers. The webinar will also include a Optimization Clinic where we will review many websites of the attendees and give them advice on where they can optimize and improve. Please make sure to send us […]
How Smartphones Can Influence Shopping Behavior [Infographic]
Reading Time: 2 minutesThe days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that mobile devices now account for 15.4% share of total digital commerce spending worldwide! 50% of the overall online U.S. retail traffic is now through mobile devices.We’ve got many […]
Writing Effective Headlines – How to Write Web Copy that Sells
Reading Time: 4 minutesIf you’ve skipped to Part 2 of this series because all you’re really looking for are quick tips to help your web copywriting, and you’re all “yeah, yeah, yeah” about the Preparation steps outlined in Part 1, please at least scan Part 1: Preparation. Whether it’s for a web page, a landing page, an email – […]
5 Effective Tips To Prepare For Writing Effective Web Copy For Your Website
Reading Time: 5 minutes“There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway It’s the strangest thing. It seems that no one likes likes to write. Not even writers. Unfortunately, if you’re an online business owner, digital marketer or web developer, you’re at a bad point in history to not like writing. You’ll […]
How to Create a Winning Content Strategy to Increase Conversions
Reading Time: 4 minutesThis webinar covered three main areas: How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through […]
The Importance Of Online Customer Reviews [Infographic]
Reading Time: 10 minutesHow important are online customer reviews to shoppers? Very important, as it turns out. The fact is that 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. Let’s say you’re craving sushi and find two restaurants nearby. One has dozens of glowing […]
