The Top 10 Marketing Books of All Times (Updated 2024)
Reading Time: 20 minutesWe have updated this list and added more marketing books that every marketer should cover if they want to accelerate their growth in this field. Below this first list, we have added more marketing books specifically tailored for advanced marketers and essential reads for any digital marketer to add to your reading list immediately. Suppose […]
The Truth About Conversion Funnel Optimization
Reading Time: 9 minutesUnderstanding and mastering the art of Conversion Funnel Optimization (CFO) stands as the linchpin between visitor engagement and tangible results. Imagine your business as a leaky bucket; no matter how much traffic you generate, without a well-optimized conversion funnel, a significant portion of your potential customers might slip away, never to return. Conversion Funnel Optimization […]
How Addressing Personas Resulted in 238% Improvement in Conversions
Reading Time: < 1 minuteWho are the visitors that come to your site, and what makes them tick? Studies have shown that your site visitors comprise of personas or a combination of personas. Increasing your website conversion rate starts by understanding these personas and addressing their needs through copy and design. The first persona we will be discussing is […]
Why Conversion Optimization of Your PPC Campaign is the Last Thing You Should Do
Reading Time: 5 minutesImagine you’re a photography buff and you start seeing lots of advertising everywhere for a new camera superstore opening in your area. You can’t turn on the TV, open a newspaper or drive down the road without seeing a billboard or advertisement for the new store. On the day of the grand opening you arrive […]
How Much Of The World Population Is Online – Statistics And Trends
Reading Time: 2 minutesDid you know that there are around 3.010 billion internet users in this world and the estimated global internet penetration is 42% as compared to 84.2% in US. Around 52.4% of the global online population access internet from their mobile devices and more than half of the global population is estimated to go online using […]
Grooming your brand for engagement
Reading Time: 5 minutesOne of the most effective market strategies you can choose to boost your sales and distinguish your company from competition is creating a unique brand. A solid and creative branding campaign can successfully induce an emotional connection between your company and customers, increases their loyalty to your business through your products and services, and engage […]
6 Out-of-the-Box Ideas To Increase Mobile Conversions
Reading Time: 5 minutesWhenever a new medium comes along, whether it be to communicate or sell, our initial reaction is to apply the conventions of the old media to the new one and see what happens. Many of the first television broadcasts were simply radio programs performed before a camera. And our first stabs at ecommerce were dominated […]
Voice Of The Customer – How To Use Voice Of The Customer Methodology To Improve Website Conversion Rate
Reading Time: 4 minutesHow is the Voice of Your Customer related to conversion rate optimization? This question recently came up with an associate of mine, just after we had completed a webinar on the creation of personas. VOC and persona creation are quite intertwined. Essentially they both help to personalize the user experience online by allowing experts to […]
Increase Conversions with a Killer Value Proposition: a 90% Increase in Conversions
Reading Time: 7 minutesHow many companies do you know that can offer the best deal? Lowest prices? Greatest customer service? We’ve all heard the talk and can likely know a countless number of companies that claim these values. And these values are truly great, but however, how do you effectively stand out from a crowd? How will your […]
Optimizing your sales funnel into a marketing funnel
Reading Time: 9 minutesMany marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied to our current online marketing […]
