Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?
Reading Time: 9 minutesPeople believe that the key ingredient to making an attractive and useful webpage lies in its design quality. But the real underlying current that drives a visitor forward is the site’s usability and navigation. User satisfaction significantly depends on the informational architecture of a website and how it delivers the necessary information.
5 Usability Design Tips For A Better User Experience Design
Reading Time: 11 minutesWhen designing an interface or creating a website for the first time, most designers should, but unfortunately don’t always have two primary concerns. First, to make the design useful for users; which means create an interface that it is easy and fun to use and doesn’t pose complications. The second concern is, meeting the user’s […]
CRO Vs SEO – Does CRO negatively impact SEO: Rivalry or friendship?
Reading Time: 15 minutesIt all started with a simple tweet — Elon Musk announced he had acquired x.com. Danny Sullivan chimed in with a playful remark about what ranks for “x” these days. Things took a turn when Chris Portscheller jumped in, dismissing SEO’s role in rankings altogether. This sparked a familiar debate: Do SEO and CRO go […]
How Digital Influences In-store Shopping Behavior – Statistics and Trends
Reading Time: 2 minutesDid you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.
The Importance of Live Chat Customer Support – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.
$60 billion dollar company pivoted value proposition for a 14.72% increase in conversions
Reading Time: 5 minutesKhalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as […]
Remote Usability Testing – How To Do Usability Testing on a Budget
Reading Time: 13 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Remote usability testing is when the test participant and the conversion optimization […]
The Importance Of Lead Nurturing – Statistics and Trends
Reading Time: 2 minutesDid you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest […]
SaaS Customer Acquisition – Statistics and Trends
Reading Time: 2 minutesGrowth rates for the Software as a Service business model are inspiring high. You can just check the astounding Dropbox 3900% growth over 15 months, reaching over $1 billion in annual revenue run rate in 2017. Or Slack’s 63% paid seat growth in 5.5 months. Or Zendesk’s dollar-based net expansion rate of 115% during the […]
Heuristic Evaluation: Your Complete Guide To Heuristic Evaluation for Conversion Optimization
Reading Time: 14 minutesWhat Is Heuristic Evaluation? The word heuristic refers to a rule of thumb adopted based on experience or common knowledge. Ultimately, a heuristic evaluation is based on rules representing the best practices a website should include. As a usability method, heuristic evaluation detects usability problems within a website and helps create educated changes to site […]
