The Importance of Word Of Mouth Marketing – Statistics and Trends 2025
Reading Time: 11 minutesEverywhere you look, you see ads. Amid this chaos, word-of-mouth marketing (WOMM) helps you cut through the noise by doing what algorithms can’t—building trust. Whether it’s a quick recommendation in a WhatsApp group, a 15-second TikTok from a micro-influencer, or a glowing review in a niche subreddit, WOMM drives more credible, more lasting influence than […]
18 Global Mobile Commerce Statistics For 2025
Reading Time: 9 minutesMobile commerce, or m-commerce, is steadily emerging as the future of online shopping or shopping. It’s changing the way we browse, select, and purchase products. With sales projected to hit a staggering $2.52 trillion in 2024, it’s clear that this digital revolution is not just a passing trend but a seismic shift in consumer behavior. […]
Bayesian vs. Frequentist AB Testing: Which Testing Method Is Better
Reading Time: 11 minutesAre you tired of running A/B tests and ending up with inconclusive results? There’s another dilemma about which test method to choose and which fits your goals the best. Many marketers and product managers face these challenges when optimizing their websites or products. But don’t worry, there’s a solution to your pain points: understanding the […]
How Social Media Influencers Impact Online Buying Decisions- Statistics and Trends
Reading Time: 2 minutesDid you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their […]
The Importance of Same Day Delivery – Statistics and Trends
Reading Time: 2 minutesMore than (51%) half of retailers offer same-day delivery and 65% plan to offer it within two years. 49% of shoppers say that same-day delivery makes them more likely to shop online. Check out our infographic on the importance of Same Day delivery and latest same-day delivery statistics and trends.
How Digital Influences In-store Shopping Behavior – Statistics and Trends
Reading Time: 2 minutesDid you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.
The Importance of Live Chat Customer Support – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.
SaaS Customer Acquisition – Statistics and Trends
Reading Time: 2 minutesGrowth rates for the Software as a Service business model are inspiring high. You can just check the astounding Dropbox 3900% growth over 15 months, reaching over $1 billion in annual revenue run rate in 2017. Or Slack’s 63% paid seat growth in 5.5 months. Or Zendesk’s dollar-based net expansion rate of 115% during the […]
E-commerce Fraud And Chargebacks – Statistics And Trends
Reading Time: 2 minutesDid you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest […]
100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization
Reading Time: 17 minutesIn the last couple of years, there has been an increase in online searches for the term conversion rate optimization. Many books have been written, articles published online, videos produced, and agencies formed. As experts and thought leaders in the industry, we’ve put together a list of conversion optimization resources (best books on conversion rate […]
