• The Importance of Customer Loyalty Programs – Statistics and Trends

    Did you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%.   Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month.

    69% of consumers say choice of retailer is influenced by where they can earn customer loyalty/rewards program points whereas 57.4% of consumers join loyalty programs to save money, 37.5% to receive rewards. Check out our latest infographic to understand the importance of customer loyalty programs and how they influence consumer purchase decisions.


    Why customer loyalty programs are important


    Infographic by- Invesp Conversion Rate Optimization Consuting

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    64% of retailers say their loyalty/rewards program is the best way to connect with consumers

    50% of consumers changed their behavior to reach a higher tier within a loyalty program

    On average, loyal customers are worth up to 10x as much as their first purchase.

    The average repeat customer spends 67% more in their 31st to 36th months of their relationship with a business than in months 0-6.

    49% of consumers agree they spend more after having joined a loyalty program

    76% of consumers think that loyalty programs are a part of their relationship with brands

    83% said loyalty programs make them more likely to continue doing business with certain companies.

    74% of travel customers surveyed have made purchasing decisions based on travel reward programs.

    67% of customers said surprise gifts are very important for loyalty programs

    55% of millennials claim to be more brand loyal today, compared to 39% of consumers in the 35-and-older group



Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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