• E-commerce Holiday Shopping Statistics and Trends

    E-commerce Holiday Shopping Statistics and Trends

     

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    US Retail web sales will increase 16.8% over last year’s holiday shopping season

    Online Holiday Sales will account for 24.3% of Total E-commerce sales in 2012

    2012 Holiday Season has created 700,000 new seasonal Job opportunities in retail industry

    US Retail E-commerce Holiday Season 2007-2012

    YearSales ( In Billion)%age Change
    2007$31.6119.8%
    2008$29.00-8.2%
    2009$33.7916.5%
    2010$40.0418.5%
    2011$46.6316.5%
    2012$54.4716.8%

     

     

     

     

     

     

    Nearly 1 in 4 online consumers purchase a gift from Daily Deal site during Holiday Season.

    14.6% of traffic and 11% of retail sales come from mobile devices

    46% of holiday shoppers researched on their smartphones before making a purchase.

    Average Order Value for Retail Websites in Holiday Season

    User TypeAverage Order Value
    Tablet$111
    Desktop$96
    Smartphone$71

     

    Pinterest has emerged as second biggest source of Social Networking traffic for retail websites after Facebook

    Social Networking SiteShare of Traffic referred to retails websites
    Facebook54%
    Pinterest30%

    Factors that Influences the Holiday Purchases the Most

    Factors%age
    Free Shipping55%
    Last minute Holiday Sales37%
    Coupons29%
    Gift Sets or Complementary Items16%
    Flexible Payment Plans8%

     

    Most common activities of Online Shoppers

    Activities%age
    Compare Prices79%
    Look for Discounts / Promos73%
    Read Reviews67%
    Compare Product Info60%
    Search a Store’s Inventory53%
    Contact a retailer36%

     

    Majority of Shopping & Purchasing took place in early to Mid December

    10 Online Holiday Shopping Days That Surpassed $1 Billon in Spending in 2011

    Retail E-commerce Sale DatesSales ( in Millions)
    Cyber Monday ( Nov 28)$1,251
    Dec 5,2012$1,178
    Green Monday ( Dec 12)$1,133
    Nov 29,2012$1,116
    Dec 6,2012$1,107
    Free Ship Day ( Dec 16)$1,072
    Dec 13,2012$1,064
    Nov 30,2012$1,025
    Dec 8,2012$1,024
    Dec 15,2012$1,018

     

     

     

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

View All Posts By Khalid Saleh
Khalid Saleh

Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:

Comments are closed.