• E-commerce Holiday Shopping Statistics and Trends

    E-commerce Holiday Shopping Statistics and Trends


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    US Retail web sales will increase 16.8% over last year’s holiday shopping season

    Online Holiday Sales will account for 24.3% of Total E-commerce sales in 2012

    2012 Holiday Season has created 700,000 new seasonal Job opportunities in retail industry

    US Retail E-commerce Holiday Season 2007-2012

    YearSales ( In Billion)%age Change







    Nearly 1 in 4 online consumers purchase a gift from Daily Deal site during Holiday Season.

    14.6% of traffic and 11% of retail sales come from mobile devices

    46% of holiday shoppers researched on their smartphones before making a purchase.

    Average Order Value for Retail Websites in Holiday Season

    User TypeAverage Order Value


    Pinterest has emerged as second biggest source of Social Networking traffic for retail websites after Facebook

    Social Networking SiteShare of Traffic referred to retails websites

    Factors that Influences the Holiday Purchases the Most

    Free Shipping55%
    Last minute Holiday Sales37%
    Gift Sets or Complementary Items16%
    Flexible Payment Plans8%


    Most common activities of Online Shoppers

    Compare Prices79%
    Look for Discounts / Promos73%
    Read Reviews67%
    Compare Product Info60%
    Search a Store’s Inventory53%
    Contact a retailer36%


    Majority of Shopping & Purchasing took place in early to Mid December

    10 Online Holiday Shopping Days That Surpassed $1 Billon in Spending in 2011

    Retail E-commerce Sale DatesSales ( in Millions)
    Cyber Monday ( Nov 28)$1,251
    Dec 5,2012$1,178
    Green Monday ( Dec 12)$1,133
    Nov 29,2012$1,116
    Dec 6,2012$1,107
    Free Ship Day ( Dec 16)$1,072
    Dec 13,2012$1,064
    Nov 30,2012$1,025
    Dec 8,2012$1,024
    Dec 15,2012$1,018




Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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