All posts by Simbar Dube

  • Writing open-ended and closed-ended questions for user research

    • August 7, 2019
    • UX
    an image of a conversion rate optimization expert holding a card highlighting on running a usability test.

    So you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants.

    That sounds like a piece of cake,” some may presume. 

    Writing effective usability questions seems deceptively easy, but the harsh reality is it’s not as simple as you may think it is. There are quite a number of mistakes to avoid. 

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  • Writing effective qualitative research notes

    • July 31, 2019
    • UX
    an image of an open book belonging to a CRO expert who wants to take qualitative research notes.

    With all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own set of advantages and disadvantages. 

    Whether we are conducting a focus group, or we are carrying out in-depth customer interviews. Or, maybe we are conducting a usability test to eliminate the risk of creating a wrong website. Whatever the case, taking notes is, and will

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  • Using session replay videos to identify conversion problems on a website

    an image of video cassette tapes depicting recorded user sessions on a website that CRO expert will go through to mine customer behavior

    Gone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website.

    Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and marketers deliver a superb user experience. 

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