Picture of Simbar Dube

Simbar Dube

Simba Dube is the Digital Marketing Lead at Invesp. He is passionate about marketing strategy, digital marketing, content marketing, and customer experience optimization.
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Reading Time: 13 minutesGone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website. Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and […]

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