Reading Time: 13 minutesSo it’s been a year since I started playing around with Google Analytics. I vividly remember my very first day – I had no clue what the tool was all about, and I didn’t really know the importance of data in the world of marketing. What I thought was Digital Marketing, wasn’t really DM, but […]
Reading Time: 11 minutesWhy are users not scrolling on this site? This is the question that springs into the mind of most digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the “above the fold” content. If it were 1996 – in the early years of the dotcom industry – […]
Reading Time: 11 minutesThe primary goal of every CRO Agency is to increase website conversions by ensuring that every aspect of the site is functioning properly. Weeks and months are spent conducting different conversion researches so that every element on the site persuades customers to either make a purchase, download, signup or subscribe. But, having a well-functioning or […]
Reading Time: 9 minutesRegardless of the type of website you are working on, it goes without saying that the process of web development requires a team effort between developers, conversion experts, and UX designers. Designers and developers are both analytical and creative problem solvers, and for years, their collaboration has proven that it can move mountains and offer […]
Reading Time: 10 minutesAs Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site. We conduct research, take months gathering data using different CRO techniques and we […]
Reading Time: 10 minutesThe 1960s were known for many things, but to copywriters and advertisers, it was the golden age. The Mad Men era was popularized in the hit series Mad Men which focused on the madison square garden advertising agencies that changed creative and copy forever. This reminds me of William Bernback‘s statement, There are a lot […]
Reading Time: 12 minutes“We always test to see what visitors like” Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality. In times like these, your site […]
Reading Time: 16 minutesWhen it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing. However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, “qualitative research is only as […]
Reading Time: 14 minutesSo you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants. “That sounds like a piece of cake,” some may presume. Writing effective usability questions seems deceptively easy, but […]
Reading Time: 8 minutesWith all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own […]
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