Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online campaign. These pages are specifically designed for visitors and offer the first chance to convince and convert your visitors into profitable leads and customers.
Check out our Infographic on how to create an effective landing page and for best practices of landing page optimization.
Infographic by- Invesp
To Publish this Image on your Blog or Website . Copy this code
<a href=”https://www.invespcro.com/landing-page.jpg”><img src=”https://www.invespcro.com/landing-page.jpg” alt=”How to Optimize Your Landing Page” width=”580″></a><br /><br /><br /><br …Read More
I talked recently to a customer who ran a test that produced excellent increases in a website conversion rate. The customer complained that they did not see an increase in revenue as a result of deploying the wining combination. This was very unusual. And while it might look at first glance that the test did not produce results, a careful examination reveals a good explanation.
Let’s drill deeper to understand what is going on.
The test resulted in a 16.1% uplift in conversion with a 99.7% chance to beat original according to Google website optimizer. The test concluded on the …Read More
Prior to 2006, testing wasn’t discussed much as a means to optimization. Today, there is so much emphasis on testing, to the extent many experts believe that without it, all optimization efforts will fail. When did this change happen, and why? And is conversion optimization possible with testing or not?
Testing has always been a staple ingredient in our optimization efforts. It allows us to continuously measure improvements, vary elements and combinations, and address the constantly changing needs of the customers quickly and effectively. We have had instances where testing could not be used with clients because the testing …Read More
We write sales pages and landing pages with the aim of getting visitors to take action. How can we get more conversions with less hassle? Here are ten ways …Read More
Reducing the number of steps that a prospect has to take to place an order is usually a goal of business owners. Doing so makes it easier for prospects to complete a sale and for businesses to make a profit. Given that, it’s no wonder why it’s at the top of to-do lists.
One of the ways that business owners try to crack down on the complexity of shopping carts is to implement the automatic population of information. When customers arrive at their personal shopping carts, they’ll find forms and fields pre-filled with their personal information, theoretically making it …Read More
You don’t even have to answer that question. I already know the answer.
The truth is that no business has the business of conversions 100% right.
In fact, no matter how successful a business is, there is always going to be someone, somewhere trying to make it even more profitable.
That person will sometimes succeed and sometimes fail…thanks, in part, to FUDDs.
If only I could read my clients’ minds . . . Do you ever find yourself thinking this? What if it were true? Landing pages and ecommerce sites could be created in a snap. Your copy would feel personalized and genuine. Customers would feel like they know you personally because your site does such an excellent job of catering to their needs, offering their wants and alleviating their fears. You would have a whole and untainted understanding of motivation, one of the most basic elements of conversion optimization. Linda Bustos of Elastic Path points out that motivation is the most …Read More
Got a huge catalogue of products and no desire to match items to individual prospects?
You’re probably going to hate this post.
But if you heed some of the advice within it, you may find yourself with increased conversions.
Business owners who fit the above description usually have very set ways of thinking. Operating under the assumption that “more is more” is one of the hallmarks of their minds.
Ever hear of the idea that “less is more”? Yes, it may be cliche, but it can be central to business owners’ selling success . Focusing on offering less can …Read More
- The Rise of Marketing Automation – Statistics and Trends [Infographic]
- The Ultimate Guide to Understanding SaaS Metrics
- Creating A Conversion Roadmap: How to Prioritize Conversion Problems on Your Website
- Chatbots In Customer Service – Statistics and Trends [Infographic]
- 9 Tips to Conducting Accurate Qualitative Research
- Server-Side Vs. Client-Side A/B Testing
- The Ultimate Guide to Persuasive Online Copywriting
- E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website
- E-commerce Abandonment Rates
- Bayesian vs Frequentist A/B Testing – What’s the Difference?
Latest Blog Posts