First impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second.
Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression.
As such an important part of your landing page, headlines are a great place to start your a/b or multivariate testing to improve your conversion optimization.
As you read through the list of testing options, remember that there are no rules for what works. That’s why you need to test!
The Trigger & Benefit – …Read More
It is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level:
Multiple product imagesRead More
The problem with using a single product image is that it does not show the all the important features of the product, nor the different angles, which in turn opens up a series of questions and doubts from the potential customer. Using multiple images helps showcase your product from different angles, colors and features. Research shows that using multiple images result increase in conversion in comparison …
Testing your ecommerce and lead-generation landing pages is the best way to increase their conversion rates. Check the infographic we recently posted on the Invesp blog to learn more about How to Test Your Landing Pages.
After you do, use the list below to help you determine which landing page elements you can use to begin testing:
Page HeadlineRead More
This is the single most important element of your landing page. Why? It is the first and very often the only element that visitors use to determine whether your landing page holds the answers they seek. Sub-Headline
While your …
A detailed Infographic on how to test landing pages, difference between A/B testing and Multivariate testing,important landing page element , landing page testing mistakes and lot more.
Infographic by- Invesp
To Publish this Image on your Blog or Website . Copy this code
<a href=”https://www.invespcro.com/landing-page-testing.jpg”><img src=”https://www.invespcro.com/landing-page-testing.jpg” alt=”How To Test Your Landing Pages” width=”580″></a><br /><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>
What is A/B Testing –
A/B testing or split testing is an experimental approach to compare two versions of a landing page (A and B), which are identical except for one variation that might impact a user’s behavior …Read More
Hopefully everyone’s efforts here at Invesp are paying off and more and more of you understand the importance of conversion rate optimization (CRO). Presuming all other elements of your ecommerce and lead generation, including your website and levels of traffic, are at least average, CRO is where you can make them all exceptional.
Unlike the other elements, CRO focuses on your customers’ actions at the point of conversion and so can have a direct and profound impact on your site’s performance and bottom line. For sites that have not previously been optimized, it is not unusual to see CRO result …Read More
One of the key elements to making conversion optimization successful is the flexibility to test and always test. However, implementing even the simplest of tests took time and resources. At Invesp we were well aware of this issue, so we developed: Pii Test Engine. Pii Test Engine provides a comprehensive set of tools to make testing easy for even those with little to no technical skills. Time, resource allocation, and technical knowledge become straight forward when creating a test on various platforms using Pii Test Engine. There are four easy steps to follow creating a test:
Step 1: Type the …Read More
Many A/B or Multivariate testing software platforms provide a visual editor for making changes. However, you can move beyond the options provided in the visual editor to customize a test in any way you want.
Let’s suppose you want to add a “refine search” widget on left on your category page. With a visual editor you may encounter difficulty and limitations when attempting to add a fully dynamically working widget. However, with the tips I will be providing today, you will discover 5 steps to make these kind of changes in A/B or Multivariate tests.
Implement all HTML on …Read More
I’ll often quote TED talks because I find them interesting and many topics relevant to CRO and general marketing trends. One recent talk I heard by Sheena Iyengar describes how to make choosing easier. The idea being that if customers are presented with less choices, or choices are strategically presented, it is more likely that customers will make a purchase.
Iyengar outlines 3 things that choice overload reduces:
Engagement – customers are less engaged. They will likely bounce or exit a site when overloaded Decision quality – the quality of their decision or AOV will be less. Satisfaction – customers …Read More
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