Category Archives:Conversion Rate Optimization

  • Conversion Optimization Tactics in Action

    Hopefully this isn’t “patting ourselves on the back” too much, but in a recent review of Invesp blog posts, I was struck by how much good conversion optimization advice we have for improving online business.

    Good advice is always beneficial, but it will also always be just that, good advice. But showing that good advice in action can make it easier to understand and apply it to your situation. is a lead generation site for a barbecue catering and event company in Toronto, Canada.

    The website uses a number of conversion optimization tactics and the following are some of

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  • Useful UI/UX tips for m-commerce website design optimization

    There is high growth seen in mobile shopping last few years.  According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market.

    mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. I have written an article earlier about Responsive Ecommerce Design to Generate More Conversions from where you can get idea on how to create a mobile website.

    In today’s article I will focus on mobile checkout UI/UX tips to generate more conversion and better user

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  • 3 Conversion Tips on Category Pages

    Many ecommerce sites direct traffic from promotional sites and PPC to the category pages, so it becomes one of the most important pages to optimize. The main goal of the category page should be to make it easier for the users to find right product. In today’s article, I will be sharing UI/UX and CRO tips to optimize your category pages to convert better.

    Improve clarity with larger product images
    Image itself contain lots of product information that user need to know about product. In e-commerce, product photos help users understand products and differentiate between similar itemsa quickly.


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  • 5 Easy User Experience Improvements to Increase Conversions

    Just like bricks and mortar retailers, winning at ecommerce comes down to providing your visitors with the best user experience (UX).

    From the shoppers point of view, the best experience can be a simple as finding the lowest price, even on a poorly designed site with otherwise bad UX .

    But, generally speaking, a better overall ecommerce UX  translates into more conversions, better conversion rates and – ta da – higher sales.

    The problem is that creating a better UX can be a complex task with seemingly endless options, each of which must be researched, tested, implemented, including for different

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  • Are You Properly Testing This Crucial Landing Page Element?

    Images. You already know their power to improve conversion rates, leads and ecommerce sales. It’s why you use a photo of your product instead of the thousand words it would take to describe it.

    But most of us don’t realize how powerful images can be. Or, in an increasingly graphic online world, that their power increases.

    If you’re looking for proof of this, try to think of a single popular social medium that has emerged in the past few years that isn’t image-based.

    Instagram, Pinterest, Tumblr, etc.; all image-based social media. If you thought of Google+, you’re

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  • 5 More UX and Conversion Tips on Product Pages

    I recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level.

    Customer Reviews Ratings
    People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. Customers reviews give other customers an unbiased perspective on a product.
    However, the problem for many companies is getting customers to add reviews. You can ask the customer post product purchase and delivery to give feedback of the product that you can display

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  • What Your Parents Taught You About Conversion Rate Optimization

    While we don’t often think of them that way, calls-to-action are actually commands. “Buy Now” and “Get Started Today” literally command your visitor to take the action you want. The examples above are even bold enough to include a time stipulation. Do this and do it now.

    But most people don’t like being commanded to do anything, particularly on the spot. This is  likely a major reason why ecommerce and lead generation sites suffer such poor conversion rates compared to their bricks and mortar counterparts.

    Is there anyone out there who wants to “Submit” or “Purchase”?

    How Your Parents Got

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  • 5 Variables to Test on Your Landing Page Headlines

    First impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second.

    Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression.

    As such an important part of your landing page, headlines are a great place to start your a/b or multivariate testing to improve your conversion optimization.

    As you read through the list of testing options, remember that there are no rules for what works. That’s why you need to test!

    The Trigger & Benefit

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