The benefits of using the right pictures with products are innumerable. They can also trigger something very important in prospects’ minds- the idea that what you are selling and what they are buying is real. In the world of ecommerce, separating yourself from the intangible and duplicitous is crucial to padding your conversion rates.
It’s been said that, amongst other things, pictures inspire emotion in viewers. For this reason, pictures are a marketing tool that online businesses shouldn’t treat lightly. After all, connecting with your buyers and prospects is exactly what you should be doing and using pictures is another …Read More
Many business owners erroneously believe that gathering information about target markets is enough to build their buyer persona marketing arsenal. Not so! Think of getting to know buyer personas as slicing through a cake- you can’t cut a perfect piece without cutting through all the layers first.
The usual marketing questions don’t suffice when creating buyer personas. Using educated guesses can have your marketing team working overtime and just plain guessing can leave you confounded. While knowing certain descriptors of your target market (age, sex, location) can get you started in the right direction, you’ll need to go that …Read More
I feel compelled to comment on a new trend perpetuated and identified by other marketing bloggers. Amazingly, there seems to be an anti-buyer persona movement. That’s probably a little dramatic. What’s really happening is that some marketing bloggers have begun to question the effectiveness of using elaborately detailed buyer personas to market and sell products. It just so happens that they’re doing it at the same time and it appears like an avalanche in the marketing blogger world.Read More
We don’t think about emotions much when we consider optimization. But isn’t it conceivable to say that no decisions you ever make are based purely on reason? I mean the basis of your reason is driven by several emotional factors in your mind. Sometimes your brain completely eliminates certain decisions choices based on emotional factors. When we’ve discussed personas in the past, we’ve noted how important it is to get understand the user, but more importantly is getting inside a user’s head. We like to dig deep and understand what works and what doesn’t and how they “FEEL” about certain …Read More
Note from Khalid: This is a guest post from Samantha Gonzales
Business is war. Any serious entrepreneur will tell you so. But businesses with online presences face especially difficult battles because of how easy it is for potential customers to choose competitors’ businesses over their own.
The Internet has made it easier for prospects to find your business, but it’s also made it easier to leave it. Gone are the days when customers had to visit brick-and-mortar establishments and make decisions to do business on-the-spot. Also absent are the business owners, sales people and other representatives that could sway …Read More
Note: this post is a guest post by Ms. Katie Gatto . Your feedback is really appreciated.
When most people think about how they will measure the success of their blog they look to the numbers that are provided by their analytics. While these numbers can be a helpful in figuring out your blog’s traffic and its sources, far too many people rely on the measures provided by analytics as a sole source of data. By doing this you are cheating yourself out of a complete measure for your blog’s success.Read More
In my previous blog, I shed light on the category of gifts/flowers that makes up 15 of the top 500 e-commerce sites. Additionally, 3 of the top 500, ProFlowers, FTD, and 1800Flowers.com, have been ranking in the top 10 e-tailers by conversion rate according to MarketingCharts.com for the past few months. So after reviewing some interesting stats, let’s take a look at 5 of the top 15 site’s homepages: ProFlowers, 1800Flowers, FTD, JustFlowers, and GiftTree.
Of course, the first page that pops up after visiting any ecommerce site is the homepage. Its role is crucial in keeping the site visitor …Read More
Barack Obama has lead a very unique, successful online campaign that I believe has helped him achieve the popularity, excitement, and buzz this past year. However, last week, when I browsed to his website I found that his site may be falling into what we like to call: creating FUDs (fears, uncertainties, and doubts).Read More
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