Landing Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)
By definition, landing pages are any page a visitor lands on, from the homepage of a website, to a page created for a specific purpose, after they click on a link to the landing page.
But , in the art and science of their development, landing pages are where the rubber hits the road …Read More
While many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual.
Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts.
So What Are You Going to Do About It?
The obvious answer is that you may need get into more price competition than you bargained for.
But you can offset some of the costs of added price competition with higher conversion rates.
The problem is that it’s a …Read More
How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.
Infographic by- Invesp
To Publish this Image on your …Read More
As always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information.
Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good ROI after personalizing their online stores.
Other data highlighted in the infographic includes:
Over 55% of shoppers believe it’s easier to find more interesting products on personalized online retail stores and are more likely to return to sites that make product recommendations 57% of online …Read More
At risk of stating the obvious, online conversion rates and results can be improved through well structured conversion optimization programs.
You don’t even have to leave this site for proof. Here are some real stats listed on Invesp’s homepage:
238% Increase in conversion rates 42% decrease in shopping cart abandonment 155% increase in membership subscriptions
Despite the copious amounts of irrefutable evidence of the effectiveness of conversion rate optimization, you wouldn’t think it’s a worthwhile pursuit after looking at the results of Econsultancy’s 2012 Conversion Rate Optimization Report:
41% of respondents were either “Quite dissatisfied” or “Very dissatisfied” with their conversion …Read More
The team has been working very hard over the last few weeks fixing few of the bugs in the Pii testing engine. We will be pushing these updates later this week.
The main updates:
Sub account management Allow multiple goals for a test
Fixes to the visual editor to ensure websites are loading correctly Fixes to the action popup to correct its position based on the edited element
Click here to give the AB testing engine a test run with a free account.Read More
It’s the hap-hap-happiest time of the year. One-third of your annual retail sales will happen during holiday shopping season. It’s a crucial time for all retailers and even small improvements in your ecommerce conversion rates will make big differences to your bottom line.
Give Gift Ideas – Solving your customers’ problems, or pain, is the path to higher conversions. For many shoppers the issue of what to buy is the biggest one they’ll face, especially for the 40% who wait until the last minute. This makes it one of the most valuable services you can provide.Read More
a. Create gift …
Your landing pages have a lot of work to do. Fortunately, you’ll find seemingly endless online advice about how to get it all done. From headline writing to Calls to Action, you can easily find all the online information you need to create effective landing pages.
Where much of the advice about optimizing landing pages falls short and where many landing pages fail is in properly addressing the different stages of the consumer buying cycle that visitors might be in when they arrive on the page.
The good news is that you can easily solve the problem by using …Read More
- Why Welcome Emails Are Important – Statistics and Trends [Infographic]
- The Reason CRO is FLAWed
- No Low Hanging Fruits Here: Reflections on Running Conversion Projects
- Using Persuasive Web Design to Increase Conversion Rates
- Websites X-Rayed Series: A Deep Dive Evaluation of 200 Top E-commerce Cart Pages
- The Importance of Referral Marketing – Statistics and Trends [Infographic]
- Calculating Sample Size For An AB Test
- Speaker Diaries: Inbound 2018
- The State of Voice Shopping – Statistics and Trends [Infographic]
- Multiple Testing Problem: How Adding More Variations To Your AB Test Will Impact Your Results?
Latest Blog Posts