Prior to 2006, testing wasn’t discussed much as a means to optimization. Today, there is so much emphasis on testing, to the extent many experts believe that without it, all optimization efforts will fail. When did this change happen, and why? And is conversion optimization possible with testing or not?
Testing has always been a staple ingredient in our optimization efforts. It allows us to continuously measure improvements, vary elements and combinations, and address the constantly changing needs of the customers quickly and effectively. We have had instances where testing could not be used with clients because the testing …Read More
We write sales pages and landing pages with the aim of getting visitors to take action. How can we get more conversions with less hassle? Here are ten ways …Read More
Reducing the number of steps that a prospect has to take to place an order is usually a goal of business owners. Doing so makes it easier for prospects to complete a sale and for businesses to make a profit. Given that, it’s no wonder why it’s at the top of to-do lists.
One of the ways that business owners try to crack down on the complexity of shopping carts is to implement the automatic population of information. When customers arrive at their personal shopping carts, they’ll find forms and fields pre-filled with their personal information, theoretically making it …Read More
You don’t even have to answer that question. I already know the answer.
The truth is that no business has the business of conversions 100% right.
In fact, no matter how successful a business is, there is always going to be someone, somewhere trying to make it even more profitable.
That person will sometimes succeed and sometimes fail…thanks, in part, to FUDDs.
If only I could read my clients’ minds . . . Do you ever find yourself thinking this? What if it were true? Landing pages and ecommerce sites could be created in a snap. Your copy would feel personalized and genuine. Customers would feel like they know you personally because your site does such an excellent job of catering to their needs, offering their wants and alleviating their fears. You would have a whole and untainted understanding of motivation, one of the most basic elements of conversion optimization. Linda Bustos of Elastic Path points out that motivation is the most …Read More
Got a huge catalogue of products and no desire to match items to individual prospects?
You’re probably going to hate this post.
But if you heed some of the advice within it, you may find yourself with increased conversions.
Business owners who fit the above description usually have very set ways of thinking. Operating under the assumption that “more is more” is one of the hallmarks of their minds.
Ever hear of the idea that “less is more”? Yes, it may be cliche, but it can be central to business owners’ selling success . Focusing on offering less can …Read More
You can probably tell from the title that I’m no fan of required registration.
As far as I’m concerned, the idea of required registration goes from bad (making prospects register before completing a sale) to worse (making prospects register to even view a website’s content).
It’s one of the easiest ways for a business owner to stand in the way of his own profits.
Now, there are some out there who will play devil’s advocate and claim that there are very good reasons to require registration.
To that I’ll say that there’s never a good reason to give your …Read More
Some of you might think that great navigation is all you need to convert prospects into customers and keep them satisfied with your website’s usability.
Some of you are wrong.
You need internal search. Yes, need.
That’s not it, though. Internal searches have to be modified to reflect your business, its website’s content and your customers’ own needs, desires and habits.
Try these stats on for size:
At least 50% of shoppers prefer to use an online business’s internal search function to find products Prospects convert at least 4x more than those who don’t use search functions The average …Read More
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