A conversion optimization project is typically divided into four different phases that intertwine:
Scrutinize stage: You conduct various activities to determine possible testing areas on a platform or campaign Hypothesis: you create a hypothesis for the different testing ideas identified during the scrutinize phase Implement: you validate your hypothesis through the process of AB or usability testing Propagate: you look for insights, share them within the organization, across marketing channels and verticals
As you go through the process of identifying conversion issues on your website (scrutinize), you can easily identify anywhere from 150 to 250 possible test scenarios. Shana Rusonis …Read More
Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off.
Elizabeth Wellington explains;
“Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how they actually make decisions)”
But conversions and the path that leads to those conversions is highly driven by the customer. The image of a funnel is what comes to mind when many think of conversions, however, because the customer is irrational and highly distracted, …Read More
Everyone is about increasing their conversion rates and revenue. But to succeed during increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO is successful when the target market’s needs, wants, and desires are successfully accounted for through design and copy.
The copy is essential to getting your point across and better persuading the online visitor. Your copywriting skills become extremely important to be a successful CRO. According to Nick Kolenda;
“Writing copy is tough. Writing persuasive copy is even tougher.”Read More
There are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value and the number of monthly visitors. These metrics translate into money in the bank (or lack thereof).
Each of these KPIs is influenced by a variety of other metrics that causes them to go up or down.
It is important to state that abandonment rates are incredibly site specific. Establishing market standards for them is difficult. Each site, with its customer base and specific audience, will require its unique evaluation and solutions.Read More
Bayesian versus Frequentist Statisticians: the war is real
Imagine that you wake up in the one morning and you don’t remember anything from your previous life. You’ve erased all memories from your previous days.
Pretty intense and terrifying, huh?
Well, that’s how Bayesian statisticians describe frequentist colleagues because frequentist statisticians do not use any prior knowledge. Everything you learn about the world is through the lens of events that are happening at the moment and currently.
Michael Hochster explains;
“The essential difference between Bayesian and Frequentist statisticians is in how probability is used.”Read More
If you are a marketer, optimizing for conversions is probably etched in bold in your job description. After all, getting users to complete the desired action on your website – be it clicking on a PPC ad, filling up a form, subscribing to the blog, or making a purchase – is the primary objective. The more efficiently you can drive conversions, the more you end up saving in terms of time, money, and effort.
Needless to say, every little tweak you make to your website to convert a visitor into a customer or a passive user into an active one, …Read More
Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their purchases.
Check out our infographic to know about the growing importance of social media influencers and how social media influencers impact online buying decisions.Read More
According to marketing giant Hubspot, 64% of businesses have “established value propositions”.
Done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:
Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”
This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.
Furthermore, it’s extremely challenging to distill your company’s services down into one concise sentence. …Read More
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