A successful CRO program involves integrated costs and revenues. We have formulas for these figures, but they come disguised in three-letter words, like PPC, ROI, and AOV.
If this is your first project on conversion optimization, the formulas might seem a bit daunting. But, with time, you will get used to the basic math we are presenting in this chapter of our guide.
Let’s take baby-steps. We will start with the main formulas of CRO.
The basic conversion rate equation is:
Conversion Rate = Total number of conversions / Total number of sessions
In a month, if your site reaches …Read More
Ready to go ahead with optimizing your site for conversions? Great!
Let’s start by discovering the essential concepts behind online conversion.
Too many companies jump into conversion optimization without a real plan or a methodology to identify candidate areas of optimization. Very often, the process is too simplistic and does not consider website visitors in a meaningful way.
CRO is a comprehensive process that only succeeds when it involves two elements:
Identifying areas of the website that should be optimized Following a repeatable process to optimize these areas
If you don’t recognize the leaky holes in your site and don’t …Read More
“Instant 20% boost in online sales and revenue, after changing the color of a button.” This type of quote may be misleading about the true magical powers of website conversion rate optimization.
The right CRO methodology can provide incredible results, but you’ll be just as amazed by the process to achieve these results through the fact-based, data-driven scientific approach we will bring to you in this guide.
Let’s start with basic definitions for online conversion rate and conversion rate optimization.Read More
You can find a lot of literature about conversion optimization. Some are old resources, but timeless because of the relevant information they continue to provide. Others are more updated techniques and information. We’ve compiled a list of the top 100 resources that you need to own, bookmark, and/or read on conversion optimization.
Don’t make me think – Steven Krug Considered by many experts as the ‘layperson’s usability bible’. This book is recommended for all those who want to know how to get started with web usability. It’s also a great refresher course in the basic steps for advanced users as …Read More
Striving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result.
As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should add as much operative information visitors need, but you should as well ease their way into getting acquainted with all the value your company can provide to them.
From your visitors’ perspective, four pressing doubts arise while landing on your homepage. Dive in to find …Read More
Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a period of time it has become one of the most important factor in revenue generation.
Surprisingly, you’re doing good if your conversion rate is around 2% – 5%. This means, however, on average, over 80% of your site visitors come to your website …Read More
Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double.
One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to …Read More
A successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers .
That’s when buyer persona come into play. You cannot sell anything without knowing your customer. Period.
The major problem with marketers is that they still play the ‘guessing game’ when it comes to framing buyer personas. By having a vague idea about your buyer, you lose out on the essence of your marketing …Read More
- How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates
- Usability 101: Designing for A Better User Experience
- How to Use the Fresh Start Effect for Better Conversion Marketing
- Does CRO negatively impact SEO: Rivalry or friendship?
- How Long Should You Run an A/B Test for?
- Why you should run A/A tests in your conversion optimization program
- Your conversion optimization plan for peak seasons (including the holidays)
- The death of the average CRO
- How Digital Influences In-store Shopping Behavior – Statistics and Trends
- Review of digital marketing & SEM conferences: reflecting on my experience
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