The other day I read a status of a friend of mine on facebook: “So blessed to live in a country where women have been liberated and are valued for their intellect.” Her comment wasn’t sincere, but that’s another topic entirely. I thought about her status, and being the child of immigrants, I can greatly appreciate how far I’ve come as a woman living in the US. My family immigrated from the Syria in the early 1970’s. When I reflect now at the Arab Spring and how the masses are fed up with decades of …Read More
According to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment.
Add Description for Fields Labels
Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra help, so for example, instead of showing a “?” or having a mouseover effect that shows details of what’s being asked, you can simply display the information below the form labels.
Highlight Credit Card Fields with Security IconsRead More
Study shows that users …
In today’s world where focus is shifting from computers to smart devices, like tablets and phone, we can no longer ignore the fact that transactions are being made from these devices and the user’s preference is shifting. Ignoring only amounts to lost potential revenue.
Responsive web design is a way to design the website that can provide optimal viewing experience, better user experience in term of reading, navigation, and image sizes with least resizing, panning, and scrolling the pages across different devices. For example computers are different platform tablets and mobile phones.
“Responsive web design is the approach that suggest …Read More
Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps.
Infographic by- Invesp
To Publish this Image on your Blog or Website . Copy this code
<a href=”https://www.invespcro.com/product-pages.jpg”><img src=”https://www.invespcro.com/product-pages.jpg” alt=”How to Create Effective E-commerce Product Pages” width=”580″></a></p>
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>
Did you know
The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is only 2.13% …Read More
There’s one area of the data you can use right now to improve your 2012 holiday sales.
Check out the Factors That Influence Holiday Purchases the Most.
While all the infographic’s information is interesting, this info is interesting AND actionable.
Why? Let’s first look at the factors that influence holiday purchases the most, (in order of % respondents):
55% Free Shipping 37% Last Minute Sales 29% Coupons 16% Gift Sets or Complementary Items 8% Flexible Payment Plans
What do all these factors have in common?
They all make great holiday promotions. Purchase decisions are influenced more by promotions than by …Read More
Here’s some good news and bad news for ecommerce retailers: you are pioneers. That’s bad news because ecommerce is still in its infancy and those who use it will suffer pioneering difficulties and hardship as it matures.
But it’s also good news because, as a pioneer, you can develop ecommerce according to your needs and wean it from its inefficient ways ahead of your competition.
How? Make it easier for customers to buy from you.
Web shoppers have time and again expressed frustration with the processes of buying online, including being asked for too much information and overly complex checkout procedures.Read More
I’m not going to give a full explanation of A/B testing, or mulitvariate testing, here. First, I’m no expert and second, Ayat Shukairy gives as good an explanation as any in her post on multivariate testing for the Invesp blog.
Briefly, A/B testing involves the selection a certain elements of your website or landing pages, such as the images you use, your call-to-action buttons. page layout, etc., and testing them against other options for those elements to see which option performs best.
A simple example would be an online form with a grey CTA button at the bottom of the …Read More
Improving the sales of your ecommerce site does not rely only on your marketing, product, value and incentives. As we mentioned in previous posts, there’s an increasing amount of data showing that improvements to your site’s user experience (UX), especially during the checkout process, can significantly cut checkout abandonment rates and improve sales.
In a recent post that expands upon the findings of their Ecommerce Checkout Usability research study of the 100 top-grossing ecommerce sites, Smashing Magazine lists some of the most glaring and surprisingly persistent checkout practices that can adversely affect UX.
A quick look at the study’s findings …Read More
- How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates
- Usability 101: Designing for A Better User Experience
- How to Use the Fresh Start Effect for Better Conversion Marketing
- Does CRO negatively impact SEO: Rivalry or friendship?
- How Long Should You Run an A/B Test for?
- Why you should run A/A tests in your conversion optimization program
- Your conversion optimization plan for peak seasons (including the holidays)
- The death of the average CRO
- How Digital Influences In-store Shopping Behavior – Statistics and Trends
- Review of digital marketing & SEM conferences: reflecting on my experience
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