It’s easy to find “tips for ecommerce success” on the web. The search results are usually good, but often repetitive. Here are a few I hope you don’t see everywhere:
1. Re-think Your About Us Page: The About Us page seems like an endangered species as it disappears from many sites, the victim of misuse and misunderstanding of its purpose. That misunderstanding leads to high bounce rates and the chopping block.
Set Yourself Apart. True, About Us pages are generally not designed to trigger purchases, like landing or product pages. But, unlike any other page on your site, your About Us …Read More
All aboard for a quick cruise through five top ecommerce sites to see innovative ways of attracting, engaging and converting online customers.
Amazon.com – In ecommerce terms, Amazon’s been around forever and they’re still setting the pace in many ways.
Highlight of the Visit: From the moment you land on the site, Amazon puts the shopper information it has gathered from you, and every other visitor, to work in presenting a product line-up that’s uniquely yours, including:
More Items to Consider/Related Items – Lists based on what you are shopping for now What Others Are Looking at Right Now – Despite …Read More
The US mobile commerce industry is growing. Check out this infographic to know the latest US M-commerce retail sales statistics, along with why consumers prefer mobile shopping, and how much time consumers spend on mobile shopping and much more.
Infographic by- Invesp
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<a href=”https://www.invespcro.com/mobile-commerce.jpg”><img src=”https://www.invespcro.com/mobile-commerce.jpg” alt=”US Mobile Commerce Sales- Statistics and Trends” width=”580″></a></p><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>
By 2015, US Mobile commerce retail sales are expected to account for 24% of the total e-commerce sales.
US M-commerce Retail Sales Statistics(In Billions)
Year M-commerce Retail …Read More
Today product finding is on of the basic functionality and a key factor of success in e-commerce websites, which is why search usually doesn’t fulfill complex need among users. Search Engines like Google have changed the search user experience to the next level – where it understands the user and adapts in order to suggest what the user is looking for, corrects spelling mistakes, and displays related results as well.
81% of the internet users use Google for search, and have that kind of search user experience in their mind while visiting ecommerce sites. Up to 30% of visitors will …Read More
You’ve heard it many times before: it’s easier and less expensive to keep an existing customer than it is to get a new one. It’s “smack yourself in the head” obvious. If you’ve converted a customer, the hardest part of your marketing and sales effort is done, so getting her to buy again is a relative cakewalk compared to converting a new customer. The Repeat Customer Story Gets Better Not only is it easier to convert repeat customers, they spend more too. An Adobe Digital Index analysis of ecommerce sites found that, while only 8% of visitors to U.S. online …Read More
When I consider the future of transactions in general and shopping in particular, I can’t help but feel that it will become more and more automated and virtual. Just think about new ATMs at many banks like Bank of America, they almost completely eliminated the need for a human bank teller. So whether its ecommerce or more importantly mobile commerce, it seems that it’ll become more of the norm, and physical shopping will become the exception.
But what are some basics to know about mobile commerce, and is your site mobile friendly?
Here are a few tips to consider:
Don’t …Read More
The other day I read a status of a friend of mine on facebook: “So blessed to live in a country where women have been liberated and are valued for their intellect.” Her comment wasn’t sincere, but that’s another topic entirely. I thought about her status, and being the child of immigrants, I can greatly appreciate how far I’ve come as a woman living in the US. My family immigrated from the Syria in the early 1970’s. When I reflect now at the Arab Spring and how the masses are fed up with decades of …Read More
According to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment.
Add Description for Fields Labels
Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra help, so for example, instead of showing a “?” or having a mouseover effect that shows details of what’s being asked, you can simply display the information below the form labels.
Highlight Credit Card Fields with Security IconsRead More
Study shows that users …
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