I have a quick exercise for you. 

Go on Google and search for your product(s). 

Chances are, you will see dozens if not thousands of options that your potential customers could choose from. 

Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, some might even be better than yours. 

Now. Ask yourself these two questions: 

Why should people buy from my e-commerce website? 

What’s the reason they should go with us and not our competitors? 

You probably have answers to these questions. But are those answers well …

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Jobs-to-be-done framework. 

If you have been reading this blog for some time, you probably know that Clayton Christensen’s jobs to be done theory is part of our conversion optimization process. 

We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce stores. 

Invesp co-founders, Khalid Saleh and Ayat Shukairy have also presented this framework on podcasts, webinars, and conferences. 

We have been using this theory on eCommerce, lead gen, and SaaS websites. This article will define the Jobs-to-be-done theory, what questions you should ask, and how …

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When crafting a high-converting landing page, well, there are dozens of price principles you can take advantage of. 

One of the most effective principles is called price anchoring. 

We all have come across it at some point. Every time you see a discount with “$90 $50″, the $90 is the price anchor for the $50 sales price.

The idea behind price anchoring is that customers tend to perceive pricing relatively. A product is perceived as expensive or cheap in comparison to the initial price point. 

As you can tell, price anchoring is a principle deep-rooted in psychology.  

By way of …

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Conversion rate optimization is always going to be complicated. 

It was complicated in its early days; it still is complicated today, and it will still be tricky tomorrow. 

This is why there’s no one universal process to approach it. Different CRO experts use different methods when optimizing websites. 

But no matter how you approach conversion optimization, they will always be burning questions that will make you scratch your head before you answer them. 

I compiled 9 of those tough questions and reached out to five conversion optimization experts from different parts of the world. The point here is to understand …

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How many A/B tests do you run every month?

How about every year?

Now. How many tests should you be running every year?

You probably don’t know the answer to the third question.

You’re not alone – most marketers can’t answer that with confidence.

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If you are new to testing and want to explore personalization, you first have to play with easy-to-use tools before taking a deep dive into a pool of complicated tools. 

One of the most common easy-to-use testing tools is from Google and it’s known as Google Optimize. 

When it comes to Google Optimize, I’ve realized that marketers have a love and hate relationship with the tool. 

Some marketers enjoy using Google Optimize for their experiments. And other marketers totally hate it. 

This is a clear indication that Google Optimize has a good, bad, and ugly side – it depends on …

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Web forms or checkouts are at the sharp end of most acquisition funnels. They are the last hurdle for a prospect to get past before they end up as a paying customer or a new lead.

And yet forms are too often treated as a “black box”; marketers know from their general analytics software (think Google Analytics) the volume of traffic going into their web page and how many made it through to the end.

What they often don’t understand, however, is when, where and why prospects are dropping out of their web forms. By failing to track this, …

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What’s the Customer Lifetime Value (CLV) of your eCommerce business?

Or let me rephrase, do you know what your customers are worth to your business?

I’m sure that many eCommerce marketers can’t answer this question. Not only because CLV is a neglected or often overlooked metric, but also because it can be very difficult to calculate – perhaps this is why there are too many CLV formulas out there.

Regardless of how complicated CLV is as a metric or concept, if only you knew how vital it is to sales, marketing, and ultimately your business growth, you will always keep …

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