Striving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result.

As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should add as much operative information visitors need, but you should as well ease their way into getting acquainted with all the value your company can provide to them.

From your visitors’ perspective, four pressing doubts arise while landing on your homepage. Dive in to find …

More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction.  Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.

Infographic by- Invesp Conversion Optimization Consulting Company

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<a href=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif”><img src=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif” alt=”The importance of multichannel marketing” width=”580″></a></p><br /><br />
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Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a period of time it has become one of the most important factor in revenue generation.

 Surprisingly, you’re doing good if your conversion rate is around 2% – 5%. This means, however, on average, over 80% of your site visitors come to your website …

Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double.

One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to …

A successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers .

That’s when buyer persona come into play. You cannot sell anything without knowing your customer. Period.

The major problem with marketers is that they still play the ‘guessing game’ when it comes to framing buyer personas. By having a vague idea about your buyer, you lose out on the essence of your marketing …

Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items to cart to qualify for free shipping. Check out our infographic to know the importance of free shipping and how free shipping influence online buying decisions.

Infographic by- Invesp Conversion Rate Optimization Company

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