One major trait that defines top-notch customer service is understanding consumer behavior –the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities.

Creating a product that customers cherish is not an easy thing to do, especially if you don’t know what drives their buying behavior.

Before you come up with a product or service, it’s really helpful to tap into the world of consumer psychology and borrow insights from there. This is important because …

Did you know that 79% of companies with high-performing supply chains achieve revenue growth greater than the average within their industries whereas business with optimized supply chains have 15% lower supply chain costs , less than 50% of inventory holdings and 3X faster cash to cash cycles. Check out our infographic “The State of E-commerce supply chain management”  for latest statistics and trends.

Infographic by- Invesp Conversion Rate Optimization

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One of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands. 

Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience. 

If you ask any digital marketer, they will tell you that today almost nothing goes unmeasured. In fact, today’s marketing subscribes to Lord Kelvin’s way of thinking: “If you can’t measure it, you can’t improve it.”

Whether you know it or not, you’ve probably exchanged messages with a bot at some point. 

In fact, we all have. 

These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website. 

Chatbots have been heralded as the next big thing in tech, since 2016. And as such, they have headlined many international conferences. 

Depending on how you have been using them, chatbots have definitely been a smash hit in the last couple of years. This is probably the reason why 80% of businesses will be using chatbots to service …