• Global In-app Purchase Revenue Statistics and Trends [Infographic]

    Global inapp purchases

    Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends.

    Infographic by- Invesp CRO

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/inapp-purchases.png”><img src=”https://www.invespcro.com/blog/images/blog-images/inapp-purchases.png” alt=”Global In-app purchase revenues” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion and Landing Page Optimization</a>

     

    Estimated Global In-App Purchase Revenue Stats (in Millions USD)

      Year Amount (in Million USD) 2013 4,591 2014 7,856 2015 14,001

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  • 4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates

    psychology principles

    Psychology is the “secret sauce” of conversion rate optimization.

    You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users.
    User psychology tells you what customers actually care about at a primal level. Master this and you will see happier users and better margins.

    In this post, We’ll share 4 proven principles of psychology to help you increase conversion rates.

    1. Take advantage of loss aversion theory

    Loss aversion theory says that people would rather avoid a loss than reap a

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  • How To Increase Your Conversion Rate Using Persuasion At Every Stage In The E-commerce Conversion Funnel

    Persuasion Marketing

    The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel.

    From the moment a customer first comes in contact with your brand to the post-purchase stage, you need to weave persuasion into the customer experience.
    In this post, I’m going to show you how you can use persuasion at every stage in the E-commerce conversion funnel to increase your conversion rates.

    Pre-purchase stage

    This is the stage before

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  • 8 Ways You Can Tweak Your Microcopy To Boost Your Conversion Rates

    Tweak Your Microcopy To Boost Your Conversion Rates

    “No credit card required.”

    “Never shared, never spammed.”

    “Change your profile whenever”

    These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users.

    When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value.

    In this post, I’m going to show you 8 ways you can use microcopy to boost your site’s conversion rates.

    What is microcopy?

    In a nutshell, microcopy is any small bit of text/copy that helps address user concerns, clarify product value, or convince customers.

    This, for example,

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  • 5 Tips to Create an Engaging Email Marketing Campaign

    Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, the primary use of email is business. But I don’t really have to tell you that. You’re probably no stranger to scores and scores of promotional emails from various sites (even ones you can’t remember subscribing to). You’re probably sick of seeing so many of them.

    As a marketer, this puts you in a difficult spot. Because you know how important email marketing is. The problem is, if your email marketing campaigns don’t stand out, you’ll just be another part of the deluge of content

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  • 6 Underrated but Effective Conversion Optimization Techniques

    Effective conversion optimization techniques

    Most conversion rate optimization techniques follow the same pattern: find an element, change an attribute (color, size, copy), and split test until you get positive results.

    While these CRO techniques work, they can also be difficult to pull-off.

    Plus, since most of your competitors are already using them, you have no real competitive advantage when you adopt them.

    There are, however, some CRO tactics that don’t get much attention but can yield impressive results.

    In this post, I’ll show you 6 such underrated but effective conversion rate optimization techniques you can use today.

    1. Improve site speed

    You might already

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  • 7 Ways to Improve Conversions by Addressing Customer Fears and Anxieties

    Improve Conversions by Addressing Customer Fears and Anxieties

    Remember the first time you visited an unknown brand’s website?

    Like most people, you would have been cautious, if not apprehensive. You don’t know the quality of their products nor how others perceive the brand.

    A lack of customer trust is one of the biggest hurdles to better conversions. By addressing these fears, uncertainties, and doubts (FUDs), you can greatly increase your conversion rates.

    In this post, I’ll show you 7 easy ways you can address customer fears and anxieties to improve conversion rates.

    1. Assure customers of your shipping policies

    One of the greatest disappointments as an online business

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  • 4 Types of Landing Pages Guaranteed to Convert (and How to Use Them)

    Landing page types

    The landing page is the heart of any conversion-focused marketing campaign.

    Yet, they are widely misused and poorly understood.

    Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?

    In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.

    1. The Opt-in Bribe Landing Page

    This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this

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