• Which Comes First? Content or Layout?

    The 1960s were known for many things, but to copywriters and advertisers, it was the golden age. The Mad Men era was popularized in the hit series Mad Men which focused on the madison square garden advertising agencies that changed creative and copy forever.

    This reminds me of William Bernback‘s statement,

    There are a lot of great technicians in advertising. And unfortunately, they talk about the best game. They know all the rules…They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the

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  • 6 uncomfortable thoughts on AB testing | #CRO

    How well do you know A/B testing? Admittedly, as an Optimizer or Digital Marketer, you are probably best friends or you know a lot. But one of the things I like about split testing is that even though you think you know it best, it always surprises you. 

    Each A/B testing case study comes with its own set of differences and lessons.   

    Having questions to ask about A/B testing isn’t just a great way to learn more about split testing, but it’s a great way to avoid making futile mistakes. To do that, though, you need to know all

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  • Influencer Marketing Fraud – Statistics and Trends [Infographic]

    Influencer marketing fraud statistics and trends

    Did you know Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.

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  • Compliance gaining: What is it and how it can generate higher conversions?

    We, marketers, keep our eyes glued on analytics dashboard and crunch numbers all day long inside our heads, so we get a bit obsessed with numbers. And it’s a good thing. 

    However, we don’t do business with pixels on our screen. We do business with our audience. Real people. 

    They are just like you and me. They have their own emotions, desires, and quirks.

    If you want to increase your conversion, you have to inspire them to take the action you want them to do. 

    For that, you need to peep into their minds and get their compliance. 

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  • 15 Different AB Tests That Can Boost Your Lead Generation Conversions

    We always test to see what visitors like

    Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality.  

    In times like these, your site has to remain relevant and keep on generating leads. So, if you need some AB test ideas, this article could be just what you needed. 

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  • Polls —are they annoying pop-ups or can they derive value?

    • Posted in UX

    Over the past few years, the use of websites pop-ups (ads and polls) has become excessive and disruptive yielding valuable feedback. The reality is, many people are annoyed by them. However, there aren’t many ways to capture real-time responses while the customer is shopping or subscribing, or just browsing a site. 

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  • US Online Grocery Shopping – Statistics and Trends [Infographic]

    US online grocery shopping statistics and trends

    Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.

     

     

    Infographic by- Conversion Rate Optimization Services By Invesp

    To Publish

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  • Tasks for a Usability test: Everything you need to know 

    • Posted in UX

    When it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing.

    However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, qualitative research is only as good as the process and goals behind it.”

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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