- Posted in UX
When it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing.
However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, “qualitative research is only as good as the process and goals behind it.”Read More
- Posted in UX
So you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants.
“That sounds like a piece of cake,” some may presume.
Writing effective usability questions seems deceptively easy, but the harsh reality is it’s not as simple as you may think it is. There are quite a number of mistakes to avoid.Read More
- Posted in Infographics
Did you know that 99% of Customer Experience and Success leaders believe Customer Experience Management has a positive impact on their business. Customer experience is estimated to overtake price and product as the key brand differentiator by 2020 whereas 86% of consumers are willing to pay more for a great customer experience and 89% of companies expect to compete mostly or completely on the basis of Customer Experience in 2019. Check out our infographic on “The Importance of Customer Experience Management” for latest statistics and trends.
Infographic by- …Read More
- Posted in UX
With all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own set of advantages and disadvantages.
Whether we are conducting a focus group, or we are carrying out in-depth customer interviews. Or, maybe we are conducting a usability test to eliminate the risk of creating a wrong website. Whatever the case, taking notes is, and will …Read More
- Posted in Conversion Rate Optimization
Gone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website.
Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and marketers deliver a superb user experience.Read More
One of the questions you should deal with in CRO is the impact a particular page (the homepage for example) or class of pages (product or category pages) on the overall website conversion rate. The answer to that question determines the impact of optimizing that page on your bottom line.Read More
Most of the conversion optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.Read More
- Posted in Business
Coming from a development background, I made sure that we hire some of the best developers to work on FigPii – the platform has been the internal tool we use to conduct our CRO projects.
But I had an issue with one of our senior developers. As he starts working on a new feature, he will review all the previous code and come up with better ways to write it. He will refactor the code and clean it up. And he will do this again and again.
With every new feature he worked on, we ended up with a better-written …Read More
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- Crunching UX Data for Actionable Insights
- Which Comes First? Content or Layout?
- 6 Uncomfortable Thoughts On AB Testing
- Influencer Marketing Fraud – Statistics and Trends [Infographic]
- Compliance gaining: What is it and how it can generate higher conversions?
- 15 Different AB Tests That Can Boost Your Lead Generation Conversions
- Polls —are they annoying pop-ups or can they derive value?
- US Online Grocery Shopping – Statistics and Trends [Infographic]
- Tasks for a Usability test: Everything you need to know
- Writing open-ended and closed-ended questions for user research