• How to Run Promotions Without Deep Discounts

    Customers’ love for a bargain is indisputable. 

    If I wasn’t one of them, I would’ve thought that maybe they are conditioned to only make a purchase when they think they are getting a great deal. 

    But being both a customer and a marketer has helped me understand both spheres. 

    I understand why customers like promotions, and I understand why marketers often roll out sales promos. 

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  • This is how people make decisions (with real life examples)

    There is no such thing as an impulse purchase. 

    Just because something is “inexpensive” doesn’t mean it’s an impulse decision. 

    Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively. 

    They’ve gone through a purchase journey – may be faster than others, but they have. 

    This customer thought that his purchase decision was on impulse – digging deeper, he was ready to make this decision more than anyone else. 

    After speaking to hundreds of customers, I’ve become well versed in understanding how to root out the causality that led to a purchase. It’s

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  • Designing a Loyalty Program that works for your Brand 

    In a world where there are tons of brands providing loyalty programs, have you ever wondered why consumers are becoming less loyal to the brand and more loyal to the program?

    I’m not, by any means, downsizing the importance of loyalty programs to brands –it is no secret that they do have their own sets of advantages to brands. 

    But if various studies tell us that 82.4% of shoppers prefer doing more business with a brand that has a loyalty program.

    What does that imply? 

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  • The State of SaaS Pricing Strategy– Statistics and Trends

    The State of SaaS pricing Statistics and Trends

    Did you know that 98% of SaaS businesses earned positive results from making core changes to their pricing policy. Choosing the correct pricing strategy is very important for the success of SaaS business.  Check out our infographic “The State of SaaS pricing strategy” for latest SaaS pricing Statistics and trends

     

    Infographic by- Invesp Conversion Rate Optimization Company

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    Infographic by- Invesp Conversion Rate Optimization

    39% of SaaS companies take a value-based approach when deciding pricing

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  • 10 Marketing Podcast Episodes You Should Listen to

    During the lockdown, I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list. 

    The more I inhaled different podcasts is the more I started to realize that there’s nothing to lose by making podcasts a part of my regular lifestyle – but essentially everything to gain. So far it has been truly amazing –you’d be surprised by the amount of expert knowledge you can get from these audio chunks. 

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  • Post COVID-19 era: What Growth Teams need to look at in the next 3 months

    How has COVID-19 impacted your business?

    Tell you what, some of our clients saw incredible growth – conversions and transactions increased by up to 300% – but some of them struggled as their sales dropped by 20% to 40%. There’s no denying that the pandemic has had an enduring impact on different industries.

    But when the economy revs up again, some companies will struggle while others will excel.

    The reason?

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  • Do loyalty programs work? What’s their Impact on Customer Retention?

    Convincing customers to buy from you over and over again has never been an easy feat. 

    Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement. 

    Yes, I mean something like a loyalty program. 

    Used right, loyalty programs can encourage repeat purchases and turn first-time buyers into brand advocates.  

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  • Google Analytics: Recency and Frequency and MCF Reports

    Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? 

    As a marketer, you want to increase your conversion rate.

    But in order to do so, you must understand your audience better and track your conversion.  

    The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path,  interactions between channels, and the visiting behaviors of your

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy