The State of SaaS Pricing Strategy—Statistics and Trends 2025
Reading Time: 6 minutesImagine you’re a small business owner subscribing to a cloud-based software suite to keep your team organized. At first, the pricing seemed straightforward—pay a flat monthly fee, and everyone gets access. But then, as your business grows, you notice some employees hardly use the software while others rely on it daily. Wouldn’t it be great […]
10 Marketing Podcast Episodes You Should Listen to
Reading Time: 8 minutesDuring the lockdown, I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list. The more I inhaled different podcasts is the more I started to realize that there’s nothing […]
Post COVID-19 era: What Growth Teams need to look at in the next 3 months
Reading Time: 2 minutesHow has COVID-19 impacted your business? Tell you what, some of our clients saw incredible growth – conversions and transactions increased by up to 300% – but some of them struggled as their sales dropped by 20% to 40%. There’s no denying that the pandemic has had an enduring impact on different industries. But when […]
Do loyalty programs work? What’s their Impact on Customer Retention?
Reading Time: 10 minutesConvincing customers to buy from you over and over again has never been an easy feat. Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement. Yes, I mean something like a loyalty program. Used right, loyalty programs can encourage repeat purchases and turn […]
Google Analytics: Recency and Frequency and MCF Reports
Reading Time: 11 minutesQuick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? As a marketer, you want to increase your conversion rate. But in order to do so, you must understand your audience better and track your conversion. The good news […]
Omnichannel Customer Service In E-Commerce
Reading Time: 7 minutesI’ll come right out and say it. You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones. I know that sounds so obvious –but you’d be surprised to see the number of companies who are still struggling to intertwine their digital and physical channels. […]
Stop Listening To The Customer
Reading Time: < 1 minuteStop listening to the customer. I know it sounds odd coming from a Conversion Optimization company, doesn’t it? But before you judge us – what if we probably have a good reason? In today’s data-driven world we are at risk of following everything that is said by the customer and taking our attention off our […]
How we tripled user activation rate on FigPii
Reading Time: 7 minutesWe did a soft launch for FigPii in late January of this year. But we had a problem! Background: Our conversion optimization clients tend to be on the large side. The cost of the experimentation software for these clients is expensive. In 2013, we built FigPii, an internal platform to help clients conduct split testing, […]
The State of Fake Reviews – Statistics and Trends [2025]
Reading Time: 7 minutesYou’re excitedly planning a weekend getaway, scrolling through review sites, and coming across a restaurant that everyone seems to love. You read rave reviews about their amazing food and fantastic service, picturing yourself enjoying a delicious meal in a vibrant atmosphere. But what if that glowing feedback was more smoke and mirrors than reality? The […]
11 Customer Service Psychology Secrets that go Down the Funnel, Not Down the Drain
Reading Time: 15 minutesOne major trait that defines top-notch customer service is understanding consumer behavior –the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities. Creating a product that customers cherish is […]
