Google Analytics: Recency and Frequency and MCF Reports
Reading Time: 11 minutesQuick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? As a marketer, you want to increase your conversion rate. But in order to do so, you must understand your audience better and track your conversion. The good news […]
Omnichannel Customer Service In E-Commerce
Reading Time: 7 minutesI’ll come right out and say it. You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones. I know that sounds so obvious –but you’d be surprised to see the number of companies who are still struggling to intertwine their digital and physical channels. […]
Stop Listening To The Customer
Reading Time: < 1 minuteStop listening to the customer. I know it sounds odd coming from a Conversion Optimization company, doesn’t it? But before you judge us – what if we probably have a good reason? In today’s data-driven world we are at risk of following everything that is said by the customer and taking our attention off our […]
How we tripled user activation rate on FigPii
Reading Time: 7 minutesWe did a soft launch for FigPii in late January of this year. But we had a problem! Background: Our conversion optimization clients tend to be on the large side. The cost of the experimentation software for these clients is expensive. In 2013, we built FigPii, an internal platform to help clients conduct split testing, […]
The State of Fake Reviews – Statistics and Trends [2025]
Reading Time: 7 minutesYou’re excitedly planning a weekend getaway, scrolling through review sites, and coming across a restaurant that everyone seems to love. You read rave reviews about their amazing food and fantastic service, picturing yourself enjoying a delicious meal in a vibrant atmosphere. But what if that glowing feedback was more smoke and mirrors than reality? The […]
11 Customer Service Psychology Secrets that go Down the Funnel, Not Down the Drain
Reading Time: 15 minutesOne major trait that defines top-notch customer service is understanding consumer behavior –the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities. Creating a product that customers cherish is […]
The State Of Supply Chain Management – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 79% of companies with high-performing supply chains achieve revenue growth greater than the average within their industries whereas business with optimized supply chains have 15% lower supply chain costs , less than 50% of inventory holdings and 3X faster cash to cash cycles. Check out our infographic “The State of E-commerce […]
Measuring Customer Service Effectiveness: eCommerce Customer Service and Support Metrics that matter
Reading Time: 12 minutesOne of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands. Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience. If you ask any digital marketer, they will tell you […]
E-Commerce Chatbots – Using Chatbots Customer Support To Improve eCommerce Conversion Rate
Reading Time: 10 minutesWhether you know it or not, you’ve probably exchanged messages with a bot at some point. In fact, we all have. These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website. Chatbots have been heralded as the next big thing in tech, since 2016. […]
The Rise of E-commerce Subscription Model And Services – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based […]
