The Rise of E-commerce Subscription Model And Services – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based […]
How to Optimize E-commerce Customer Service and Support for More Conversions?
Reading Time: 13 minutesQuick question: On your eCommerce list of daily priorities that should never be ignored, where do you rank your customer service or customer support? Does it come first? Or second? Or maybe it’s not even on the list of priorities? I know that it’s easy to think of eCommerce customer service and customer support as […]
Direct-to-Consumer Brands Growth: Key Statistics and Trends (2025)
Reading Time: 5 minutesDirect-to-consumer brands are changing the way people shop and interact with their favorite products. What was once a niche market is now a powerful force, with billions of dollars in sales and a growing number of loyal customers. So, what’s driving this massive shift? Why are more and more consumers opting to buy directly from […]
How to Understand and Beat Competitors!
Reading Time: 2 minutesUnderstanding your competitors – whether you’re just starting out a new venture or you have a deeply rooted business – is key for the success of your business. Competition comes in many forms. It can either be direct or indirect. Direct competitors are those businesses that offer the same products as yours. Indirect competitors do […]
10 Ways To Boost Gift Cards And Wish Lists Conversions On Ecommerce Websites
Reading Time: 13 minutesIn this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites. In fact, this has to be one of the unwritten laws governing the world of retail eCommerce. Regardless of the size of your online shop, your customers’ shopping experience […]
11 E-Commerce Discount Pricing Strategies That Will Increase Conversion Rate of Your e-Commerce Website
Reading Time: 12 minutesDiscount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times. But when executed poorly, it can program your customers to only make a purchase when a product is on discount. And that, obviously, diminishes your brand value. So what is the difference between a discount pricing done […]
8 e-Commerce Discounting Mistakes that can be toxic to your Brand
Reading Time: 10 minutesEver discounted some of your products on your e-Commerce website and watched it backfire just a few hours after activating the promotion? Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. It often seems like discounts are the no-brainer way to […]
Staying on Brand with Discounts and Promotions
Reading Time: 15 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. After many years of working as a CRO professional and with many […]
Murkier Waters Ahead: Evaluating Marketing Priorities for Growth
Reading Time: < 1 minuteHow do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions? These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis. If you think about it, the […]
The Use of Machine Learning and Artificial Intelligence in Conversion Rate Optimization
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. In his famous book Machine Learning, Tom Mitchell defined ML as “the […]
