• Landing Page Optimization Checklist: What to do When your Landing Pages are Underperforming

    A pen and a plain sheet of paper to write down the checklist you must have as a business owner to optimize your landing page

    Before we start talking about what to do when your landing pages are underperforming, let’s start talking about the average landing page conversion rate.

    Recent studies have shown that an average landing page conversion rate should fall around 2.35%. So, if your landing page conversion rate is below that number, then it is definitely underperforming.

    But there are some top landing pages that convert way above 2.35%. This indicates that there’s a possibility for your landing page to do more than well.

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  • The Role Of Usability Optimization in Conversion Optimization

    Two conversion optimisation experts testing out a website’s user experience on a laptop and a smartphone

    Not every potential client that reaches out to us has a conversion problem.

    Some have an SEO problem, and others have usability issues plaguing their website – and this is something that they might not be aware of at the time.

    Of course, these two issues end up negatively affecting conversions.

    It’s true. You’ll never boost conversions if your website still has SEO or functionality issues.

    Successful Search Engine Optimization and good usability prepare the soil in which a good conversion optimization program is planted. 

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  • Why and How you Should Document your Experimentation Insights

    A computer screen showing a web application CRO experts use to document their experimentation and AB test results

    Most of us in the conversion optimization world know that we should always be learning. 

    And as any experienced optimizer knows, the only way to continually learn is through rigorous experimentation and documentation. 

    But all too often, small startups put themselves at a disadvantage by frowning upon the documentation part or viewing it as an optional formality. 

    Unknown to them, not documenting experimentation insights makes building a meaningful experimentation program challenging and impedes learning. 

    By documenting your A/B testing insights, you can ensure that you and your team constantly learn, improve, and can quickly reproduce results.

    Not to mention, it’s

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  • Conducting An eCommerce CRO Audit in 2022: What You Need to Know

    A conversion rate optimisation expert analyzing the result of an ecommerce CRO audit done on a website

    A common misconception is that you only have to perform a conversion audit when something seems wrong on your website. 

    But when you think about it, a CRO audit is very similar to a health check-up. 

    Regular medical check-ups can help you stay on top of your health. 

    Likewise, regular conversion rate optimization audits can help your website perform better – in terms of conversions. 

    Just like you don’t have to see a doctor when sick, you also don’t need to perform conversion audits only when your cart abandonment rate is high. 

    You can also conduct CRO audits when you

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  • CRO Strategy vs. Tactics: What’s the Difference?

    A diagram showing the different levels of a conversion rate optimisation program. From the program down to the tests

    How do you tell the difference between a conversion optimization amateur and Pro? 

    Here’s a free tip: The main difference is the mindset. 

    Amateurs are all about CRO tactics or best practices. They quickly diagnose what’s wrong with a website and offer solutions based on best practices even before conducting research.  

    Pros play it safe, and they never bet a lot on tactics. 

    They know there is a place for best practices in conversion optimization – but they understand that the best optimization tactics are born out of a strategy. 

    So, they first focus on building a well-researched CRO strategy

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  • What to do When your A/B Tests Keep on Losing

    An experimentation expert looking at the result of his losing AB test and thinking of how to make the next AB test win.

    Do you know what’s easy to do? 

    Setting up and running A/B tests. 

    Do you know what’s difficult to do?

    Coming up with winning A/B test ideas! 

    Yes. Anyone can come up with A/B testing ideas but not everyone can come up with winning A/B testing ideas.

    This is why 1 out of 7 tests succeed.

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  • 5 Difficult CRO Questions you Should Know

    Every Thursday, around 9:30 am Eastern Time, I sit down with Khalid (Invesp CEO) and we talk about all things Conversion Rate Optimization (CRO). 

    I figured since Khalid has been in the CRO game in the last 16 years, I should do a lot of asking and let him do a lot of talking.  

    These sessions are my opportunity to learn from someone who has worked with well-established brands and fast-growing startups to increase their online sales through conversion optimization. 

    During these sessions, I make it a point that I ask him some tough CRO questions. 

    So, without further ado,

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  • How to Manage a Remote Team in a Way that Drives Business Growth

    how to manage your remote conversion rate optimisation team and still meet client goals and produce quality AB tests

    It’s been more than 20 months since our team started working remotely.

    Before the lockdowns, a few team members were already working remotely.

    Those working from the office only did so three days a week – Mondays, Wednesdays, and Fridays.

    On Tuesdays and Thursdays, everyone worked from home.

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