In this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites.  

In fact, this has to be one of the unwritten laws governing the world of retail eCommerce.

Regardless of the size of your online shop, your customers’ shopping experience and conversions can be enhanced just by adding those two features. 

We have come across case studies where gift cards and wishlists were the difference between an eCommerce shop that has a high conversion rate and one that has low sales.  

Folks, gift cards and …

Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times.

But when executed poorly, it can program your customers to only make a purchase when a product is on discount. And that, obviously, diminishes your brand value.

So what is the difference between a discount pricing done correctly and one that is handled incorrectly?

Ever discounted some of your products on your e-Commerce website and watched it backfire just a few hours after activating the promotion? 

Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. It often seems like discounts are the no-brainer way to boost sales or to attract more traffic to both online and offline stores.

But smart marketers have come to the realization that not every discount promo will pay dividends. Some will just flop. 

Why? 

After so many years in this business, and working with e-commerce companies, in particular, it’s interesting to see how they all operate quite differently. But outwardly, and to the customer, most are just copycats of each other. 

Take any women’s clothing category page and remove the logo – is there anything different besides the selection of items and the prices? Companies focus too much on price – because that is what they believe will help distinguish them in a crowded market. 

But I’d argue we are struggling with monotony over anything. Visitors looking for a unique experience. Visitors are looking …

How do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions?

These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis.

If you think about it, the answers to these questions are not as straightforward as one would imagine – they are sophisticated and thought-provoking.

Can we use Artificial Intelligence (AI) to improve the user experience on a website and thus impact the site’s conversion rate?

It seems that many products try to mention that they use AI as a unique feature that makes them different from other competitors.   

However, many AI methods are always confounded with machine learning methods. 

Let’s start with some customer loyalty stats

65% of business comes from existing customers  Repeat customers spend 33% more.  The cost of getting new customers is five times higher than retaining old ones. 

It’s a great thing to have your customers come back for more. 

Unfortunately, gaining their loyalty isn’t easy.

Nowadays, choices are overflowing, and customers are getting pickier.  77% of brands could disappear, and customers wouldn’t bat an eyelash.  One-third of millennials won’t hesitate to drop a brand like a hot potato if it doesn’t meet their expectations. 

So it’s been a year since I started playing around with Google Analytics. 

I vividly remember my very first day – I had no clue what the tool was all about, and I didn’t really know the importance of data in the world of marketing. What I thought was Digital Marketing, wasn’t really DM, but it was Social Media Marketing.

Not that I was ignorant or have been living under a rock, but I was coming from a totally different planet. For the life of me, I had not known any other home apart from sports journalism. 

So when Khalid …