I bet you’d agree that you might lack a certain degree of direction in your testing program when you aren’t clear on your business goals. 

Essentially, you end up getting pulled in opposite directions – and that can cause a lot of confusion, which then leads to an optimization program that doesn’t add to the business’s growth. 

That’s why it’s important to consider aligning business goals with conversion goals. 

Landing page optimization is not something new. 

If you do a quick google search, you will see 1000s of results that show articles that discuss how to optimize your landing page.

Some of these articles date back to the days before popular social networks such as Whatsapp, Twitter, and Instagram were created. 

That’s really an indication of how old this topic is. 

But the conversation about landing page optimization is far from being over. 

When it comes to marketing, you’re often told that your brand story, copy, customer experience & customer service can help increase your conversions.

That’s true. But to increase your conversions, those elements have to stand out. 

This means that you can have a good brand story, copy, customer experience, and still have a low conversion rate.

In a world where your customers are flooded with content and options, your customers will only choose your products or services if they are stand out from the crowd. 

Marketers are well-aware that differentiation is essential. But they don’t show you HOW to do …

It must be nice…

Having maximum control over everything that has to do with your product.

I mean who doesn’t want to control their branding, messaging, and of course, the profits that come with it. 

I assume that this is what most eCommerce founders think before either switching from B2C or B2B to the direct-to-consumer DTC model.

But if you ask for an honest opinion from those who have been in DTC for a long time, they will tell you that not everything that glitters is gold.

They will tell you that running a DTC eCommerce brand involves a lot of …

Every day we make choices. Some of them are so automatic we don’t even realize we are making them. It’s true in life. It’s true in business.

Every choice you make for your eCommerce site has an impact, the key is to choose in a way that has the most positive impact. 

In over twelve years of studying and experimenting, I have time and again come to the conclusion that optimizing your product page is the number one way to boost your conversion rates.

The product page is where we ask shoppers to part with their hard-earned money in exchange …

Did you know more than 36% of consumers have used visual search and over half say that visual information is more important than text when shopping online. As more and more internet users and online consumers are using visual search to find the information online,  check out our infographic “The State of Visual Search” for latest visual search usage statistics and trends.

Infographic by- Invesp Landing Page Optimization

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Infographic by- Invesp Conversion Rate Optimization

36% of consumers have used visual search and over half say …

The year is 2020. 

The world is crippled by a pandemic outbreak.

Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before.

Online shopping is only growing.

This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of direct-to-consumer (D2C) eCommerce brands. 

While this growth is good for customers, it is scary for other online businesses.

Why? 

While the arrival of the pandemic has been a curse to physical stores, it’s been a blessing in disguise for businesses that sell their products online. 

ECommerce brands have been experiencing significant gains in the past few months. 

Companies that didn’t have an online presence and relied heavily on brick-and-mortar or department stores saw a drastic fall in revenues, and they were forced to rethink their omnichannel strategies. 

But even pre-covid, selling through distributors like Amazon or Walmart or large department stores has always been the traditional way to gain attention to your product. But with the rise of social …