I have been a fan of the work from Basecamp for a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp.

Ayat mentioned that Jason posted recently about a new position at Basecamp – a head of marketing. So, before reading the job details and what it entails, I thought to myself, if I were responsible for hiring a “head of marketing” at Basecamp, what would I ask him to do?

This would also make for an interesting case study away from many of the …

Did you know that 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt?

Check out our infographic to know more about the importance of effective Sales follow-ups and latest sales follow-ups statistics and trends.

Did you know that nearly 67% of shoppers in the US have used Buy Online Pick Up In Store (BOPIS) in the past six months and 10% of all sales will be fulfilled by Click and Collect by 2025?

Check out our infographic “Buy Online Pick Up In Store” to know more about the evolution of BOPIS and latest buy online pick up in store statistics and trends.

Did you know shoppers that clicked a product recommendation were nearly 2x as likely to come back to the site and personalized product recommendations account for just 7% of visits but 26% of revenue?

Check out our infographic on “The importance of cross-selling and E-commerce product recommendations” for the latest e-commerce product recommendations statistics and trends.

Did you know that millennials now make more than 54% of their purchases online? Also, did you know that millennial spending in the US is estimated to account for 30% of total retail sales by 2020? Check out our infographic “Millennial Online Shopping Habits” for latest millennial online spending habits and trends.

Did you know US local digital ad spending is estimated to grow from 60.7 billion U.S. dollars in 2017 to 71.3 billion in 2022? Check out our infographic “The State of Local Digital Ad Spending” for latest US local ad spending statistics and trends.

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We’ve all heard this quote somewhere, sometime in life – Motivation is what gets you started. Habit is what keeps you going. Some of us also have it pinned to our office desks. If you try and pay a little more attention to detail, you’ll be able to figure out that motivation and habit are very closely linked in the process of ‘achievement’. Motivation is the propeller to habit formation. That motivation is for a ‘variable reward’, a concept that Nir Eyal has beautifully nailed in this book titled ‘Hooked’. That’s conscious habit.

But to a large …

Did you know Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns? did you also know that the average open rate for welcome emails is a whopping 50% which makes them 86% more effective than standard newsletters? Check out our infographic to know why welcome emails are important for your marketing campaigns and the latest in welcome email effectiveness statistics and trends.