From time to time, search engines like Google keep rolling out new updates. And customer behavior is forever changing. 

How customers used to behave before COVID-19 is different from how they behaved during and after the pandemic.

With all these constant changes to customer behavior and search engines, you’re setting yourself up for failure if you are not doing a website analysis now and then. 

Conducting a website analysis is an excellent way to uncover issues that could lead to a bad user experience on your website, which will affect your conversions (sales, reach, ranking).

In this article, I’ll do …

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Optimizely is a web-based application that allows marketers and product managers to build, launch and test different page versions. The software platform allows companies to create and run web experiments to improve conversion rates. While Optimizely is one of the most well-known players in this space, that doesn’t mean it’s the only tool you should use. There are other alternatives to Optimizely that you can use for your website and marketing campaigns. Top Optimizely Competitors in 2022 Enterprise 4 Starts at $199/mo Simple visual editor Multi-device support Efficient support ROI tracking View Packages Read Reviews Suitable for All 5 Starts at ... Read More

So let me take you on a little trip down memory lane.

Think back to the last 3 months, and picture every order you placed online. Can you perfectly recall?

How many of those orders did the word ‘free shipping’ influence your purchase decision?

One? Two? Three? Or is it all the time? 

If you’re like the majority of online shoppers out there, you’re always on the lookout for bargains. The bargain can either be a discount, free shipping, or some incentive that justifies your purchase. 

In one of our studies, 9 out of 10 online shoppers agreed that the tag …

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User testing is a technique to quickly identify issues with your product that are occurring with your visitors and customers daily, allowing you to make quick adjustments and improve the overall user experience. 

It’s easy to underestimate the importance of the user experience and how it can greatly impact your conversion rates.

This article will provide an overview of the user testing process, how to conduct it, and the tools you can use to get feedback from potential users.

What is User Testing?

User testing is a qualitative research technique that enables you to understand the needs and behaviors of …

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Studies conducted by us at Invesp show that acquiring a new customer can cost 5 times more than retaining an existing customer.

I’m not suggesting that getting new potential customers is bad for business.

All I’m saying is that a business isn’t sustainable if it doesn’t focus on making its existing customers happy. Existing customers are the oxygen that drives the success of a business. 

In one of their studies, Adobe found that an existing customer is nine times more likely to purchase than a new lead. 

So, now, the question here is how do you tap into this recurring …

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The truth about how well your product and business is fairing is in the hands of your customers.

It’s easy to assume you’ve developed a fantastic product, and that’s all that matters, but in the grand scheme of things, your customers are the judge of that.

This is where customer satisfaction surveys play an essential role in your business. With customer satisfaction surveys, you get honest, authentic, and unbiased feedback on how your customers perceive and see your product.

The voice of customer data you get from the surveys is essential to your business. With it, you can mine insights …

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Products aren’t sold off the shelves because they’re amazing and revolutionary.

Having an ‘amazing product’ is no longer enough. I run out of fingers when I count the number of amazing products expected to sell, like hotcakes but failed due to poor marketing. 

Think of Crystal Pepsi. Or Amazon Fire Phone. Or that Cheetos Lip Balm. 

Those products were backed by renowned brands and expected to help increase revenue, but they all failed to impact the consumers’ minds. 

That shows that an ‘amazing product’ is a tiny fraction of a big marketing equation. 

So, what does the whole equation look …

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When you’re looking to improve the user experience of your website, you can use the heuristic evaluation checklist. This checklist is a guide that will help you determine how good your site is for users.

The heuristic evaluation checklist is based on a list of common usability problems identified by Jakob Nielsen, an expert in human-computer interaction. The purpose of this list is not to give you a specific diagnosis for your website but rather to help you identify areas on which to focus when improving the user experience.

To put it simply, the goal of this checklist is to …

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