When it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing.

However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, “qualitative research is only as good as the process and goals behind it.”

So you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants.

“That sounds like a piece of cake,” some may presume. 

Writing effective usability questions seems deceptively easy, but the harsh reality is it’s not as simple as you may think it is. There are quite a number of mistakes to avoid. 

Did you know that 99% of Customer Experience and Success leaders believe Customer Experience Management  has a positive impact on their business. Customer experience is estimated to overtake price and product as the key brand differentiator by 2020 whereas 86% of consumers are willing to pay more for a great customer experience and 89% of companies expect to compete mostly or completely on the basis of Customer Experience in 2019. Check out our infographic on “The Importance of Customer Experience Management” for latest statistics and trends.

Infographic by- …