How much do you hate seeing abandoned carts?
I don’t like them either.
But they are inevitable…just like bounce rates.
When we conducted a research study on Shopping Cart Abandonment Rate, guess what we found?
Out of 100 people who add items on a cart, only 35 make a purchase.
The rest abandon their carts. That’s a whole lot revenue down the drain.Read More
When was the last time you fundamentally worked on the copy of your best selling product page?
For an eCommerce site, the product page is the most important page, and the product description is the most important element within it.
This is where we convince and convert a new buyer.
For as long as I’ve been in the marketing trenches I’ve NEVER thought about testing a product page copy.
The reason?Read More
- Posted in Webinars
Do you know that if you were able to stack all of the content that is being created every single week, you will actually be able to circle the earth 222 times?
Yes, the digital marketing space is jam-packed with content.
Relying on SEO for traffic might just be one way of shooting yourself in the foot.
Did you just ask, why?
Well, making your content rank is getting harder than ever before – and even if you do rank, Google can change the rules anytime and you’ll be back on square one.
The secret ingredient to a successful content …Read More
You click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist.
We all have been there before…and it can be so annoying sometimes.
As someone who takes a stroll on the web every day, I run out of fingers when I try to count the number of times I found myself on a website’s 404 error page.
In fact, I recently visited over 30 websites to see how they designed their 404 error pages.
Although some brands seemed to have figured out …Read More
How many of you treat emails as your products?
I’m guessing, a few…
Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants.
Your new subscribers have to see value in the first email you send them from the word go.
That’s how you get them hooked.
Considering that 57.7% of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?Read More
One of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process.
An understanding of the principles of human
behavior, aspirations, and motivations
are instrumental in making users perform the actions they are expected to.
When we talk about simplicity for novel vs. routine tasks, we’re actually referring to the paradox of human behavior in web design.
Users are accustomed to specific routines – behaviors on a website that they don’t need to think twice about. The novel task, on the other hand, requires a deeper consideration …Read More
- Posted in Conversion Rate Optimization
Our client creates dance videos that people can pay one time for unlimited access. Customers typically “gifted” this product to their significant other during holidays, birthdays, or other special occasions.
Our client had a predicament during the February Valentine’s frenzy.
The majority of the site traffic was coming through Facebook at a decent clickthrough. However, conversions were a dismal 0.5%.
So, to increase the landing page conversion rate – I looked at ads and landing pages for companies during Valentine’s day.
Let’s take a look at some of the lessons I learned.Read More
- Posted in Infographics
Videos have become an effective tool for marketing with more than 90% of marketers now consider video marketing as an integral part of their marketing strategy.
80% of online businesses are now using videos as a marketing tool up from 63% last year.
By 2022, videos are estimated to account for 82% of the overall internet traffic.
Our infographic “The State of Video Marketing” covers the latest video marketing statistics and trends and how videos help online shoppers in making purchasing decisions.Read More
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The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- How To Write Landing Pages That Convert Cold Traffic
- What does it take to successfully execute a CRO Program?
- Expert Advice on Developing a Hypothesis for Marketing Experimentation
- The Secret Sauce: 6 Traits Of A Great CRO Agency
- How To Align Your Business Goals With Your Conversion Goals
- Landing Page Optimization Tactics For Different Sources of Traffic
- Radical Differentiation: 5 Key Steps to Improving Conversions
- What Causes DTC eCommerce Brands To Fail?
- The Counterintuitive Path to Brag-worthy Product Page Optimization
- The State of Visual Search – Statistics and Trends