The customer journey is changing, and so is the way we shop. With the advent of e-commerce and mobile devices, customers increasingly purchase in various online and offline channels while seeking a seamless shopping experience.

It’s essential for omnichannel retailers to improve their customer experience across multiple channels continuously. 

To do that, they need an omnichannel strategy — whether through product descriptions or the checkout process. One such way is through CRO (conversion rate optimization). 

Conversion rate optimization (CRO) helps companies improve the percentage of visitors who complete a desired action when shopping online on their website — like signing …

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The barrier to entry in the e-commerce industry has never been so low. Every year, more than 5 million new e-commerce websites are created. 

Before 2021, there were 9.7 million ecommerce websites in the world. Today, that number has nearly tripled to 26.2 million. This surge is primarily due to the Covid-19 pandemic. 

But even though many e-commerce sites are being created every day, not all of them make it past the first year. In fact, 90% of e-commerce businesses fail. 

All this shows how challenging it is to run an e-commerce business. Even if you’re in a space where …

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What do many ecommerce managers/eCommerce analytics specialists have in common?

They’re frequently checking their Google Analytics dashboard or what other analytics services they use to find out if their checkout abandonment rate is going up or coming down.

Suppose the checkout abandonment rate is going up; this indicates that there are specific bottom-of-the-funnel strategies they need to implement or be doing more to implement.

The truth is that the bottom of the funnel can make or break an ecommerce business.

 When a customer has made it to this stage, they are very close to becoming a paying customer – they …

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Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction.

Every good e-commerce website should have a clear path from discovery to purchase. To make the most of visitors landing on your website, there are multiple triggers, patterns, and opportunities you need to take advantage of. Write better product descriptions — Your website’s product pages are the front door to your store and the most important …

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Shopify is one of the most popular ecommerce platforms available today. It’s easy to use, feature-rich and has a ton of apps you can use to create your store.

The question in the mind of many business owners is- what are the best apps for Shopify? The reason for this question is that when store owners are going through the Shopify app store, they’re at a loss for what to choose.

With that said, in the Shopify app store, many apps are grouped into different categories like customer pricing, marketing automation, SEO, SMS marketing apps, etc. 

Which ones should you …

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Google Optimize and Optimizely are powerful optimization tools that let you test different versions of your website or app to improve conversions. 

Both have their advantages and disadvantages. They’re also similar in many ways but very different at the same time. 

Today, we’re going to compare the two so you know which is best for your business.

Google Optimize vs. Optimizely: Overview GOOGLE OPTIMIZE  OPTIMIZELY  Multi-page experiments  Yes  Yes  Redirect experiments Yes  Yes  Multivariate experiments Yes  Yes  Statistical methods for experimentation   Bayesian inference (session-based) Frequentist approach (unique-visitor based), which guarantees that you don’t count the same visitor twice  Google Analytics …

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Do you regularly visit Starbucks by the corner to get your coffee? Or do you know someone who does?

Roughly, you spend about $1.85 for a cup of coffee daily.  

Now, think of not just you but the hundreds and thousands of people who do that daily, some multiple times a day. It all adds up to the bottom line of Starbucks.

That’s customer retention.

And that’s what every business wants, a continuous cycle of paying customers, not just first-timers.

The truth is if you want to see your monthly recurring revenue (MRR) and annual recurring revenue (ARR), you can’t …

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More customers.

This is what every eCommerce business wants, and the reason is simple. 

The more paying customers a business gets, the more revenue and profit they stand to make.

But the issue is getting more customers isn’t always linear. There’s a lot that goes into customer acquisition strategy. And it’s critical – if you want to be profitable– to ensure that your acquisition cost is lower than the customer lifetime value (CLV). 

A sustainable business should have a CLV to CAC ratio of 3:1. This means that for every dollar you spend acquiring customers, you should get three dollars …

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