Let’s start with one simple fact: you need a post-holiday marketing strategy. 

Why? 

Remember that common saying? Failing to plan is planning to fail.

Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size.

This is actually one of the unwritten laws governing the world of eCommerce. 

This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website:

“Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.”

But after running the A/B test, the results surprised the team to the extent that they thought there was a bug or something. After doing some quality assurance, they were horrified to realize that the results were valid. 

Instead of increasing conversions and enhancing customer experience, the test showed negative results.

Customers’ love for a bargain is indisputable. 

If I wasn’t one of them, I would’ve thought that maybe they are conditioned to only make a purchase when they think they are getting a great deal. 

But being both a customer and a marketer has helped me understand both spheres. 

I understand why customers like promotions, and I understand why marketers often roll out sales promos. 

There is no such thing as an impulse purchase. 

Just because something is “inexpensive” doesn’t mean it’s an impulse decision. 

Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively. 

They’ve gone through a purchase journey – may be faster than others, but they have. 

This customer thought that his purchase decision was on impulse – digging deeper, he was ready to make this decision more than anyone else. 

After speaking to hundreds of customers, I’ve become well versed in understanding how to root out the causality that led to a purchase. It’s …

In a world where there are tons of brands providing loyalty programs, have you ever wondered why consumers are becoming less loyal to the brand and more loyal to the program?

I’m not, by any means, downsizing the importance of loyalty programs to brands –it is no secret that they do have their own sets of advantages to brands. 

But if various studies tell us that 82.4% of shoppers prefer doing more business with a brand that has a loyalty program.

What does that imply? 

Did you know that 98% of SaaS businesses earned positive results from making core changes to their pricing policy. Choosing the correct pricing strategy is very important for the success of SaaS business.  Check out our infographic “The State of SaaS pricing strategy” for latest SaaS pricing Statistics and trends

Infographic by- Invesp Conversion Rate Optimization Company

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Infographic by- Invesp Conversion Rate Optimization

39% of SaaS companies take a value-based approach when deciding pricing …

During the lockdown, I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list. 

The more I inhaled different podcasts is the more I started to realize that there’s nothing to lose by making podcasts a part of my regular lifestyle – but essentially everything to gain. So far it has been truly amazing –you’d be surprised by the amount of expert knowledge you can get from these audio chunks.