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Seasonality is an ever-evolving trend.

Even if you are not in a seasonal business – your customers are reacting to a particular season in predictable ways that you can leverage.

According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December.

What’s more:

CRO projects are complicated. They require a team, management, accuracy, creativity, and organization. There are many pieces to make a project succeed. In this article, I’m going to break down the ins and outs of a CRO project, and how to help spark creative solutions to inspire greater persuasion (and conversions).

But before we start – what does the team look like?

There are millions of aspiring entrepreneurs with actually really good ideas. But ideas are a dime a dozen. From those ideas, only a few convert their concept into a company. And that’s just the beginning of a long struggle. As per data collected by Smallbiztrends startup failure rate is quite astonishing. Only 4% of small business startups could make it to their second year (2011 data). Investopedia also states that even though every month, over half a million new businesses spur, only 50% of those shut down within less than five years.

The missing component to many of these …

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I have meant to write this post for a long time. There has been a lot written about one-tailed vs. two-tailed tests. However, most of the articles approach the topic from a purely statistical perspective providing many formulas but do not show how to do the calculations. Others articles approach the issue from a high-level business perspective. So, here is my attempt to delve deep into the topic. Some sections in this article are heavy on stats and formulas. If you are not interested in these, you can skip them! Special thanks to our data sciences team …

Did you know that sending push notifications can boost app engagement upto 88% whereas 65% of users return to an app within 30 days when push is enabled. Sending  push notifications can increase app retention rates by 3-10x whereas users who opted in to push notifications are retained at nearly 2x the rate compared to users who have not opted for push notifications. Check out our infographic to know about the growing importance of mobile app push notifications, the impact of sending push notifications on app retention and engagement rate and latest statistics and trends.

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Conversion optimization, much like most SEM activities, touches all verticals and various channels. Each company has its own unique experience, and we always emphasize, no two projects are ever the same. It’s that uniqueness which ensures CRO will succeed for that organization. Nonetheless, projects are brought together with a common thread: the documentation and deliverables that are produced as a result of the research and effort are pretty standard.

Much to my own chagrin, most of our potential clients say that what most CRO agencies say they offer sounds pretty much the same. Obviously, as an agency co-owner, I …

Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data over the past year  but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy. Check out our infographic to know more about the growing importance of data driven marketing and the objectives and challenges of data …

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The quality of insights that you can expect to glean from clickstream data is directly dependent upon the quality of meta-data that you can attach to visitor sessions taking place on your digital platforms.

Visits, page views, bounce rates, cart abandonment etc. are all great metrics but their utility wanes when it comes to their ability to provide any actionable intelligence about advanced efficiency metrics (attribution, channel ROI etc.) and effectiveness metrics (think strategic business outcomes like market share, category growth etc.).

Advanced metrics inevitably require combining data from various sources and businesses to make …