In the past few years, there has been a significant shift in the world of retail.

Commerce, as we knew it 10 years ago, is different from what we are seeing today. 

If you’re as observant as we are, you probably noticed that many brands have been changing their business models. 

Going from the traditional retail sales model to direct to consumer (DTC or D2C). Many theories explain why this change has occurred. 

Some experts say brands are switching to DTC because they want to maximize their profits. 

Others say it’s the internet that has eradicated the need for middlemen. 

You’ve invested so much time and energy into your e-Commerce business, products, SEO, and website design.

But for some reason, your conversion rate is not improving.

Hypothetically speaking, various factors may be negatively affecting your conversion rate.

And one of those may have to do with your copy – specifically on your product descriptions.

Contrary to popular belief, writing product descriptions is not all about describing the product. Persuasive product descriptions go beyond mentioning features.

I have a quick exercise for you. 

Go on Google and search for your product(s). 

Chances are, you will see dozens if not thousands of options that your potential customers could choose from. 

Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, some might even be better than yours. 

Now. Ask yourself these two questions: 

Why should people buy from my e-commerce website? 

What’s the reason they should go with us and not our competitors? 

You probably have answers to these questions. But are those answers well …

Jobs-to-be-done framework. 

If you have been reading this blog for some time, you probably know that Clayton Christensen’s jobs to be done theory is part of our conversion optimization process. 

We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce stores. 

Invesp co-founders, Khalid Saleh and Ayat Shukairy have also presented this framework on podcasts, webinars, and conferences. 

We have been using this theory on eCommerce, lead gen, and SaaS websites. This article will define the Jobs-to-be-done theory, what questions you should ask, and how …

When crafting a high-converting landing page, well, there are dozens of price principles you can take advantage of. 

One of the most effective principles is called price anchoring. 

We all have come across it at some point. Every time you see a discount with “$90 $50″, the $90 is the price anchor for the $50 sales price.

The idea behind price anchoring is that customers tend to perceive pricing relatively. A product is perceived as expensive or cheap in comparison to the initial price point. 

As you can tell, price anchoring is a principle deep-rooted in psychology.  

By way of …

Conversion rate optimization is always going to be complicated. 

It was complicated in its early days; it still is complicated today, and it will still be tricky tomorrow. 

This is why there’s no one universal process to approach it. Different CRO experts use different methods when optimizing websites. 

But no matter how you approach conversion optimization, they will always be burning questions that will make you scratch your head before you answer them. 

I compiled 9 of those tough questions and reached out to five conversion optimization experts from different parts of the world. The point here is to understand …

How many A/B tests do you run every month?

How about every year?

Now. How many tests should you be running every year?

You probably don’t know the answer to the third question.

You’re not alone – most marketers can’t answer that with confidence.

If you are new to testing and want to explore personalization, you first have to play with easy-to-use tools before taking a deep dive into a pool of complicated tools. 

One of the most common easy-to-use testing tools is from Google and it’s known as Google Optimize. 

When it comes to Google Optimize, I’ve realized that marketers have a love and hate relationship with the tool. 

Some marketers enjoy using Google Optimize for their experiments. And other marketers totally hate it. 

This is a clear indication that Google Optimize has a good, bad, and ugly side – it depends on …