• 15 Different AB Tests That Can Boost Your Lead Generation Conversions

    We always test to see what visitors like

    Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality.  

    In times like these, your site has to remain relevant and keep on generating leads. So, if you need some AB test ideas, this article could be just what you needed. 

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  • Polls —are they annoying pop-ups or can they derive value?

    • Posted in UX

    Over the past few years, the use of websites pop-ups (ads and polls) has become excessive and disruptive yielding valuable feedback. The reality is, many people are annoyed by them. However, there aren’t many ways to capture real-time responses while the customer is shopping or subscribing, or just browsing a site. 

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  • US Online Grocery Shopping – Statistics and Trends [Infographic]

    US online grocery shopping statistics and trends

    Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.



    Infographic by- Conversion Rate Optimization Services By Invesp

    To Publish this Image

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  • Tasks for a Usability test: Everything you need to know 

    • Posted in UX

    When it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing.

    However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, qualitative research is only as good as the process and goals behind it.”

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  • Writing open-ended and closed-ended questions for user research

    • Posted in UX

    So you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants.

    That sounds like a piece of cake,” some may presume. 

    Writing effective usability questions seems deceptively easy, but the harsh reality is it’s not as simple as you may think it is. There are quite a number of mistakes to avoid. 

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  • The Importance of Customer Experience Management – Statistics and Trends [Infographic]

    Customer experience management statistics and trends

    Did you know that 99% of Customer Experience and Success leaders believe Customer Experience Management  has a positive impact on their business. Customer experience is estimated to overtake price and product as the key brand differentiator by 2020 whereas 86% of consumers are willing to pay more for a great customer experience and 89% of companies expect to compete mostly or completely on the basis of Customer Experience in 2019. Check out our infographic on “The Importance of Customer Experience Management” for latest statistics and trends.


    Infographic by-

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  • Writing effective qualitative research notes

    • Posted in UX

    With all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own set of advantages and disadvantages. 

    Whether we are conducting a focus group, or we are carrying out in-depth customer interviews. Or, maybe we are conducting a usability test to eliminate the risk of creating a wrong website. Whatever the case, taking notes is, and will

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  • Using session replay videos to identify conversion problems on a website

    Gone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website.

    Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and marketers deliver a superb user experience. 

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy