Reveal and fix your conversion problems with google analytics goals and funnels

Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing!

I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then either did not have analytics installed on their websites, and if they did, they did not have a team to analyze the data.

Fast forward to 2017, things have changed quite a bit.

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Email marketing campaigns are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent.

You are diligently growing your company’s email list of subscribers, crafting and delivering hot, reader-centered tips on your newsletters, and segmenting your list for specific campaigns. The beautiful template you found has been filled with top-notch content, distributed through personalized strategies. Great! Now, are you making sure this template is mobile responsive?

Between tablets and phones, you can spot significant increase in …

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Users’ engagement comes from your ability to continue peak visitors’ interest on your website.

Stores with daily changes in their inventory continually engage customers by providing expectation on new product arrivals. Companies that run frequent sales are also engaging clients and putting their store on the radar for things to look out for.

With so many websites to visit, it becomes challenging to sustain users’ interest in your offering.

How can you peak potential customers’ interest?

In your site, start with setting specific Key Performance Indicators (KPIs)and metrics to measure user’s engagement.

A quick note on this: We notice …

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A Guide to Conducting Qualitative Usability Studies Khalid Saleh & Ayat Shukairy, co-founders at Invesp, describe qualitative usability research and how to go about it 47SHARESLinkedinTwitterFacebookGoogle If you want to build a multimillion-dollar online business, then you must understand how visitors view your website and how they interact with it. Prior to making changes on your website and before starting any A/B or multivariate test, you need to conduct qualitative and quantitative researches. The data you collect from both types of research help you assess your site for potential problems, areas of weakness, as well as areas of strength. Over ... Read More

Impulsive personas are the apple of the eye of marketers and business owners.

The credit-card-in-hand shoppers get undivided attention in copy, design, and layout of websites, landing pages, and ads, as well as in brick-and-mortar displays and services.

So much is carefully crafted to address impulsive buying: scarcity and emergency elements, benefits displayed in bullet points, big and bright CTAs, smooth and fast check-out processes.

But who are the impulsive buyers shaking up online and offline commerce? Are they mostly married or single? Do they usually act impulsively while online shopping or in-store browsing? Do they really regret their purchases? …

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Your website hosts an astonishing number of factors that could make your users leave after just a couple of seconds. Fears, uncertainties and doubts, or simply FUDs, group a big portion of these factors.

FUDs are certain elements that cause bad user experience and deflate user confidence. These elements raise doubts on your website visitors, as whether your product or service is the right choice for them. Ultimately, FUDs result in a complete loss of trust and/or abandonment of your site.

As part of our Conversion Framework, FUDs are web-centric factors that you can address to increase the conversion rates …

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Trust is the cornerstone of long-distance relationships.

Without the proximity of in-person purchases in brick-and-mortar stores, trust becomes vital in your connection to your online customers.

Luckily, you can manage and convey trust on your site, as one of the dynamics of the Conversion Framework. Our Framework is built around the potential customer’s needs, interest, motivations, and objections.

The need to feel secure and trust the product’s seller is fundamental for a visitor. Every visitor to your online or offline store comes to you with specific intimidations and fears. They do not want to be cheated, sold at, or ripped …

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Analytics is the king, but it is not enough. With analytics, you can track the behavior of your website visitors, but, in most of the cases, you can’t find out WHY and HOW users behave the way they do.

Looking to delve deeper into the motives of your website visitors? Go to the source.

Only your website visitors can tell you why they did not proceed to checkout, left your website or ignored sections of the page. This is where qualitative research comes into play.

When done right, qualitative research can give you deep insights in actions and reasonings of …

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