• The Paradox of Choice in Web Design: Simplicity vs. Abundance of Choice

    By Ayat Shukairy

    Gif source: by Jason Casteel

    Prof Sheen Iyengar of Colombia University is one of the world’s leading experts on the psychology of humans when it comes a choice.

    She conducted experiments early in her tenure that was groundbreaking. She set up a tasting table at a grocery store offering visitors a taste from an assortment of 24 different jams. 60% of the shoppers stopped by and took a taste. But then she set up a table with just 6 flavors. A lesser amount of 40% of shoppers stopped by and took a taste.

    But the kicker was that 30% of …

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  • Validity Threats to Your AB Test and How to Minimize Them

    By Ayat Shukairy

    There are hundreds of case studies and examples on AB testing, explaining what makes it highly useful for conversion optimization. While AB testing is important, it is a mere component of the overall CRO process. What’s critical to keep in mind is not dive into AB testing right away until you know everything about interpreting, analyzing, and understanding test results.

    AB testing isn’t foolproof and like anything in statistics, results can simply be wrong. But the more you know about what makes a test valid, and basic statistical concepts, the more likely it is that you will not face …

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  • 7 Things I Hate About AB Testing

    By Khalid Saleh

    Image source

    Test this, test that…and always be testing.

    As I listened to one speaker after the next, I wondered why a client would hire them in the first place. If you are a CRO agency, and the best advice you can provide to attendees in a conference is to test this and test that, then I am not sure why these companies would hire you in the first place.

    All you need to do is start AB testing, find that one fantastic test that will take you from absolute anonymity to an overnight web success…that is what brings most …

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  • Trust or Bust – How to Improve Website First Impression

    By Ayat Shukairy
    • Posted in UX

    One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone.

    But nowadays, it’s less common that you find a site that is so extremely untrustworthy that upon first glance a visitor will leave (they do exist, but they’re less common than they used to be).

    According to Katie Sherwin:

    “The 5-second test is a simple usability technique to help designers gauge the audience’s …

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  • E-commerce Optimization on Overdrive: Get Inspired

    By Ayat Shukairy

    It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still growing and developing, those slight changes could highly influence the user. However, now, because of the variety of well-designed sites, sticking out by having better usability really doesn’t move the needle.

    SHIP (Scrutinize, Hypothesize, Implement, and Propagate), is our CRO methodology. The 4 phases represent the overall CRO process we follow at our organization. Ultimately, the research you collect during the scrutinize phase …

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  • The Rise of Marketing Automation – Statistics and Trends [Infographic]

    By Ayat Shukairy
    The rise of marketing automation

    The marketing automation industry is growing and has become one of the most important trend in digital marketing. According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. Check out our infographic ” The Rise of Marketing Automation” for latest marketing automation statistics and trends.

    …

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  • The Ultimate Guide to Understanding SaaS Metrics

    By Ayat Shukairy

    Measuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next.

    But monitoring performance and growth is easier said than done. It always helps businesses to benchmark performance based on industry business cycle. If on an average in the industry it takes 2 days for closing a sale and you are able to make a sale in 4 days, then it …

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  • Creating A Conversion Roadmap: How to Prioritize Conversion Problems on Your Website

    By Khalid Saleh

    A conversion optimization project is typically divided into four different phases that intertwine:

    Scrutinize stage: You conduct various activities to determine possible testing areas on a platform or campaign Hypothesis: you create a hypothesis for the different testing ideas identified during the scrutinize phase Implement: you validate your hypothesis through the process of AB or usability testing Propagate: you look for insights, share them within the organization, across marketing channels and verticals

    As you go through the process of identifying conversion issues on your website (scrutinize), you can easily identify anywhere from 150 to 250 possible test scenarios. Shana Rusonis …

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy