Although eCommerce websites come in different shapes and sizes, there are very real, specific KPIs that every eCommerce website, regardless of size, should be setting and monitoring.

But one thing I can tell you is that you have to be extremely careful. Ecommerce KPIs can be both a blessing and a curse. 

Over the years of helping different eCommerce businesses, we have discovered that most eCommerce marketers fail to accomplish their goals on time not because they lack skills and knowledge but because they lose sight of what to track precisely. 

The post-purchase experience in the eCommerce space is totally disjointed. 

This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. 

Not even a follow up is done to see what worked well, what worked poorly, and what pain points they still have. 

That’s definitely a wrong way of doing marketing because there’s so much more to a repeat customer than just the money they give you in exchange for your products or services.

At the beginning of every year or quarter, we set targets and goals for Invesp’s revenue. 

Almost every company has revenue goals and revenue plans – but that doesn’t guarantee success. 

Setting revenue targets is something that anyone can do.

It’s that easy.

The hardest part of revenue marketing is breathing life into that revenue and making it manifest. 

What’s a good customer retention rate in the eCommerce space? 

In an ideal world, it’s 100%. 

But ours is not an ideal world, so a 100% retention rate is difficult to achieve. 

We live in a world where businesses often lose touch with existing customers in pursuit of new ones. 

How sad!

How much do you hate seeing abandoned carts? 

I don’t like them either. 

But they are inevitable…just like bounce rates. 

When we conducted a research study on statistics of shopping cart abandonment rate, guess what we found? 

Out of 100 people who add items to a cart, only 35 make a purchase. 

The rest abandon their carts. That’s a whole lot of revenue down the drain.

When was the last time you fundamentally worked on the copy of your best selling product page?

For an eCommerce site, the product page is the most important page, and the product description is the most important element within it.

This is where we convince and convert a new buyer.

For as long as I’ve been in the marketing trenches I’ve NEVER thought about testing a product page copy.

The reason?

Do you know that if you were able to stack all of the content that is being created every single week, you will actually be able to circle the earth 222 times?

Yes, the digital marketing space is jam-packed with content.

Relying on SEO for traffic might just be one way of shooting yourself in the foot.

Did you just ask, why?

Well, making your content rank is getting harder than ever before – and even if you do rank, Google can change the rules anytime and you’ll be back on square one.

The secret ingredient to a successful content …

You click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist.

We all have been there before…and it can be so annoying sometimes. 

As someone who takes a stroll on the web every day, I run out of fingers when I try to count the number of times I found myself on a website’s 404 error page. 

In fact, I recently visited over 30 websites to see how they designed their 404 error pages. 

Although some brands seemed to have figured out …