In the past, it was widely accepted that you needed to go through college and obtain a degree in order to qualify for a good marketing job.

But times have changed now.

Giant companies like Google, Apple, IBM, Nordstrom, and Hilton now recognize your skills instead of just formal education level as a qualification.

Other companies, big and small, are also following suit!

Slowly but surely, the hiring landscape is moving away from recognizing a college degree as a gold standard. The skills-based hiring philosophy is taking over – especially in the marketing space.

I’m not saying that a college …

Never before have we had so many eCommerce brands. The barrier to entry in the eCommerce space has never been lower. 

At the same time, the eCommerce failure rate has never been so high. 

8 out of 10 eCommerce businesses don’t make it. 

Being able to position themselves differently still remains the most challenging hurdle faced by most eCommerce businesses. 

This is to say that most eCommerce websites look incredibly similar, not just in design, but in their brand tone and how they communicate. 

Take two or more eCommerce websites operating in the same industry, remove their logos, and see if you can differentiate …

For the life of me, I have never seen or heard of a perfect website? 

I don’t think it exists. 

Even popular sites like Google, Facebook, Youtube, and Twitter have their own set of imperfections – that’s why they are always in constant change. 

In fact, in 2018 alone, Google made 3,200 changes on its website. And that number keeps on increasing every year. 

As long as your website has less than a 100% conversion rate, there’s always room for improvement. 

Knowing that most eCommerce websites have a 2.86% average conversion rate, it’s an open secret that they all have …

The internet is a vast, ever-changing landscape, and standing out amongst the literal millions of websites and content-building machines is no easy feat.

In fact, the only way to have a shot at getting in front of the right audience is by optimizing every single one of your digital footprints for SEO.

Search Engine Optimization or SEO as it is known is the art of crafting content so that it has the best chance of being found and clicked on.

A lot goes into SEO, but most of the strategies and methods you’ll find on the internet are moot …

It’s very rare for someone to read this blog for the first time and hire us on that same day.

Instead, when a reader engages our services, this is what typically happens:

Day 1 – They arrive on the blog via a referral or organic search and read a post or two. They find the posts insightful, view our About and Services pages, and sign up for our newsletter.

Day 7 – We send them our newsletter sharing some useful insights and tactics. They continue reading our posts.

Day 14 – We continue sending them insightful content via email. They continue reading our …

One of my ongoing goals every quarter is to grow the Invesp mail list by 20%.

I have been carrying this goal into every quarter since the beginning of 2021.

Knowing that most people already receive dozens of emails every day – convincing anyone to add one more newsletter to their inbox is never easy.

We have been relying on the content we publish on this blog for a long time to get more subscribers.

It’s been working well for us – and that strategy is why we have over 30k subscribers.

Even though we already have a strategy that …

How far out do you need to plan your holiday A/B testing strategy?

Some online retailers take two weeks to plan. Some take a couple of months. And, others need a few weeks to prepare. 

There seems to be no right or wrong answer to that question. 

At some point, I used to think that it was impossible to come up with and execute a successful holiday testing program in few days. 

That was before I witnessed our CRO team create and execute one three days before Black Friday. 

Yes, it’s a true story! 

CRO or CVO, which is better for your eCommerce business?

Well, it depends.

There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth.

But, not all eCommerce companies have a customer lifetime value or conversion problem.

Knowing when to use each can be the difference between an eCommerce brand that soars or sinks.