Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their purchases.

Check out our infographic to know about the growing importance of social media influencers and how social media influencers impact online buying decisions.

According to marketing giant Hubspot, 64% of businesses have “established value propositions”.

Done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:

Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”

This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.

Furthermore, it’s extremely challenging to distill your company’s services down into one concise sentence. …

Customer journey mapping is extremely popular and more companies are turning to this practice. In fact, a recent Google search of the term “Customer Journey Maps” turned up 5.3 million results.

What are customer journey maps, and why are they such a big deal?

In short, customer journey maps are a visual representation of a customer’s relationship with an organization. They are supposed to allow marketers to understand customer needs and address them effectively.

Sounds great, right?

Unfortunately, customer journey maps are not easy to design and often fail to meet their objective.

More than (51%) half of retailers offer same-day delivery and 65% plan to offer it within two years. 49% of shoppers say that same-day delivery makes them more likely to shop online. Check out our infographic on the importance of Same Day delivery and latest same-day delivery statistics and trends.

Personas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact:

Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit.

But, many marketers have tried them and given up, so it begs the question:

Are personas as useful as we think?

The most serious limitation of the personas method is that it is difficult or impossible to verify if they’re accurate.

What’s more?

Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer marketing to know the importance of Influencer marketing and latest influencer marketing statistics and trends.

Infographic by- Invesp Conversion Optimization Company

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