Data from U.S consumer monitors demonstrates a distinct spending peak in certain seasons. Even amidst the 2008-2009 recession, the average spending always went up around new year and Christmas season.

Optimizing your website for conversions around peak seasons will give you an additional boast and generate higher revenues.

There are few basics premises that you should keep in mind while creating campaigns during the holidays:

Regardless to how many CRO case studies you read about companies increasing a website conversion rate by 200% or 300%, the reality is that CRO is difficult.

If it weren’t, then most websites would have conversion rates of 20 and the 30%.

But that is not the reality. The average website conversion rate still hovers around 3%.

The good news is, there is a lot of focus on conversions nowadays. I remember in the early days of Invesp, most CMOs did not know what conversion optimization even meant. Today, most established brands have dedicated CRO teams. Even the number of …

Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.

When Invesp first launched, Khalid and I, wanted to develop our relevancy within our industry. A great way to do this was through speaking at industry events. You would establish authority and connect with like minds as a result. It was also a chance to further develop as professionals, learning from others and force us to continue seeking cutting edge concepts to put forth during our talks, and implement in our company.

At the time (2006 -2010), digital marketing conferences were still just gaining traction and popularity.

Did you know that US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and Ecommerce’s share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%. Check out our infographic on “2017 US Holiday Shopping” for latest statistics and trends.

Infographic by- Invespcro.com

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<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp …

Marketing projects can be complicated. Conversion optimization projects are even more intense. They require a very diverse set of skills and a lot of time and patience. It isn’t enough to just have an “eye” or know a few CRO best practices.

Those days are long gone.

That means you have to pull out all the stops on a CRO project. The investment early on is always quite large and should be done in a very organized way. Ultimately, during the first couple of months, it’s about uncovering. What most CROs struggle with is confining all that they …

Did you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.

We did it. We have officially made it to the 12-year mark in our business. Yeah sure 12 years isn’t one of those milestones people talk about – it’s usually 10 or 15 years. But since we never did a 10-year anniversary post, we are doing it now.

12 years means a lot of challenges. And with every year we became more resilient overcoming issues that do many business in.

Throughout our many years, I can say this one thing applies to every business out there: there is no single strategy that can lead you to success. But hard work, …