How has COVID-19 impacted your business?

Tell you what, some of our clients saw incredible growth – conversions and transactions increased by up to 300% – but some of them struggled as their sales dropped by 20% to 40%. There’s no denying that the pandemic has had an enduring impact on different industries.

But when the economy revs up again, some companies will struggle while others will excel.

The reason?

Convincing customers to buy from you over and over again has never been an easy feat. 

Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement. 

Yes, I mean something like a loyalty program. 

Used right, loyalty programs can encourage repeat purchases and turn first-time buyers into brand advocates.  

Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? 

As a marketer, you want to increase your conversion rate.

But in order to do so, you must understand your audience better and track your conversion.  

The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path,  interactions between channels, and the visiting behaviors of your …

I’ll come right out and say it. 

You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones. 

I know that sounds so obvious –but you’d be surprised to see the number of companies who are still struggling to intertwine their digital and physical channels. 

In case you haven’t noticed yet, I’m talking about having an omnichannel customer service strategy. Yes, that approach that allows customers to reach your company wherever and whenever they want.

Stop listening to the customer. 

I know it sounds odd coming from a Conversion Optimization company, doesn’t it? 

But before you judge us – what if we probably have a good reason? 

In today’s data-driven world we are at risk of following everything that is said by the customer and taking our attention off our companies most valuable asset – our brand.

The point here is, the more you listen to the customer, the more you listen to the category needs, not your particular brand needs. 

Most companies end up drowning in a sea of sameness, just by listening to …

We did a soft launch for FigPii in late January of this year. But we had a problem!

Background: Our conversion optimization clients tend to be on the large side. The cost of the experimentation software for these clients is expensive. In 2013, we built FigPii, an internal platform to help clients conduct split testing, heatmaps, video recording, and online polling. The platform is available as part of our consulting work. 

FigPii was internal for many years, but more and more clients were suggesting that we need to make it available to the public. 

Fast forward to 1/22/2020 – FigPii …

Did you know that 54% of consumers would not buy a product if they suspected it to have fake reviews whereas 95% of consumers suspect censorship or faked reviews when they don’t see bad scores. The number of fake reviews are growing with more and more businesses using fake reviews to promote their products or services or to negatively impact the rating of products and services of competitors. Check out our infographic “The State of Fake Reviews” for latest fake reviews statistics and trends.

Infographic by- Invesp Conversion …