One of the questions you should deal with in CRO is the impact a particular page (the homepage for example) or class of pages (product or category pages) on the overall website conversion rate. The answer to that question determines the impact of optimizing that page on your bottom line.

Most of the conversion optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.

Coming from a development background, I made sure that we hire some of the best developers to work on FigPii – the platform has been the internal tool we use to conduct our CRO projects.

But I had an issue with one of our senior developers. As he starts working on a new feature, he will review all the previous code and come up with better ways to write it. He will refactor the code and clean it up. And he will do this again and again.

With every new feature he worked on, we ended up with a better-written …

I have been a fan of the work from Basecamp for a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp.

Ayat mentioned that Jason posted recently about a new position at Basecamp – a head of marketing. So, before reading the job details and what it entails, I thought to myself, if I were responsible for hiring a “head of marketing” at Basecamp, what would I ask him to do?

This would also make for an interesting case study away from many of the …

Did you know that 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt?

Check out our infographic to know more about the importance of effective Sales follow-ups and latest sales follow-ups statistics and trends.

Did you know that nearly 67% of shoppers in the US have used Buy Online Pick Up In Store (BOPIS) in the past six months and 10% of all sales will be fulfilled by Click and Collect by 2025?

Check out our infographic “Buy Online Pick Up In Store” to know more about the evolution of BOPIS and latest buy online pick up in store statistics and trends.

Did you know shoppers that clicked a product recommendation were nearly 2x as likely to come back to the site and personalized product recommendations account for just 7% of visits but 26% of revenue?

Check out our infographic on “The importance of cross-selling and E-commerce product recommendations” for the latest e-commerce product recommendations statistics and trends.

Did you know that millennials now make more than 54% of their purchases online? Also, did you know that millennial spending in the US is estimated to account for 30% of total retail sales by 2020? Check out our infographic “Millennial Online Shopping Habits” for latest millennial online spending habits and trends.