• AB test produces an increase in conversion rate but no increase in revenue

    I talked recently to a customer who ran a test that produced excellent increases in a website conversion rate. The customer complained that they did not see an increase in revenue as a result of deploying the wining combination. This was very unusual. And while it might look at first glance that the test did not produce results, a careful examination reveals a good explanation.

    Let’s drill deeper to understand what is going on.

    The test resulted in a 16.1% uplift in conversion with a 99.7% chance to beat original according to Google website optimizer. The test concluded on the

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  • The 3 Pillars of Ecommerce Success

    Pillars work together to provide support and the success of your ecommerce depends on these three pillars:

    Pillar 1 – Web Properties – Until a few years ago, a good web site alone would have done nicely to conduct an ecommerce operation, but no more. The splintering of the web means some customers may never find your site unless you maintain properties in all the places they congregate. Properties can include a Facebook page, YouTube channel, Twitter account, etc..

    Depending on your markets and how you serve them, you may need to expand each property too, potentially including landing pages

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  • Understanding The Online Consumer Behavior [Infographic]

    Our “Analysis of Online Consumer Behavior” infographic not only helps you understand the behavioral characteristics of online consumers, but also to obtain answers to several important questions. Some of these questions are:

    1. What are online shopper demographics?
    2. Why do people prefer to buy shop online?
    3. What are the most common reasons why people don’t shop online?
    4. What are the various online spending trends in different retail sectors?

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/online-consumer.jpg”><img src=”https://www.invespcro.com/online-consumer.jpg” alt=”Understanding The Online Consumer Behavior” width=”580″

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  • Social Networking Statistics and Trends [Infographic]

    Check our Infographic “Social Networking Statistics and Trends” to understand how social networking grew in 2011. How much time social networking users spent on social media sites? Which countries have to most active social networking users? What were the most shared social media stories of 2011 and Lot more.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/socialnetworking.jpg”><img src=”https://www.invespcro.com/socialnetworking.jpg” alt=”Social Networking – Statistics and Trends” width=”500″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    There are more than 1.2 Billion Social Networking users in the World.

    82% of World’s online population

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  • How Big Is E-commerce Industry

    The e-commerce sector has continued its double-digit growth year over year. And to make it easy for you to understand the growth of e-commerce industry in US and all across the world. We’ve created an infographic “How big is E-commerce” that will cover some interesting facts about the E-commerce industry, its growth and latest trends.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/ecommerce.jpeg”><img src=”https://www.invespcro.com/ecommerce.jpeg” alt=”How Big is E-commerce Industry” width=”580″ /></a>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    Did You Know That

    In 1979 – Michael Aldrich invented Online Shopping

    In

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  • How To Apply Conversion Optimization to Link Building

    The following is a guest post by Ari Ozick, a leading authority on ecommerce link building:

    With the indulgence of the Invesp Team, I’m going to take Conversion Optimization and show you how it can be applied to link building. If you’re doing any kind of outreach, link bait, or targeted under the table link buying, then this post will show you how to up both your contact rate and conversion rate on link acquisition, all by making sure you’re doing some very simple things with your home pages. My focus is primarily E-Commerce Link Building, so we’re going to

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  • Conversion Optimization: What to do when testing isn’t an option?

    Prior to 2006, testing wasn’t discussed much as a means to optimization. Today, there is so much emphasis on testing, to the extent many experts believe that without it, all optimization efforts will fail. When did this change happen, and why? And is conversion optimization possible with testing or not?

    Testing has always been a staple ingredient in our optimization efforts. It allows us to continuously measure improvements, vary elements and combinations, and address the constantly changing needs of the customers quickly and effectively. We have had instances where testing could not be used with clients because the testing

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  • Hosted Ecommerce Solutions are Rarely a Good Option

    We previously discussed 13 Areas to evaluate ecommerce solutions  while selecting an ecommerce technology or platform(Part 2 can be of selecting ecommerce solution can be found here). Mainly you have three main options to choose from:

    1. Custom built websites that are developed specifically for that site

    2. An ecommerce package that is deployed on a server (think Magento, oscommerce, ATG, etc)

    3. Hosted e-commerce solution (Yahoo!, Network solutions, Cloud craze, etc)

    Each of these options has its pluses and minuses. As an ecommerce architect, I have experienced both ends of the spectrum, helping companies select the right solution for

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