• Activity Levels of Businesses on Social Media [Infographic]

    Social media has become an important part of marketing campaigns for businesses. Business owners are now more aware of how social media can help them grow. Read our infographic to understand:

    • How businesses use popular social media platforms (Facebook, Twitter and so on)
    • How much time they spend on these platforms
    • How they connect with their customers and much more.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/social-media.jpg”><img src=”https://www.invespcro.com/social-media.jpg” alt=”Activity Levels of Businesses on Social Media” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    Some

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  • Conversion Optimization Tactics in Action

    Hopefully this isn’t “patting ourselves on the back” too much, but in a recent review of Invesp blog posts, I was struck by how much good conversion optimization advice we have for improving online business.

    Good advice is always beneficial, but it will also always be just that, good advice. But showing that good advice in action can make it easier to understand and apply it to your situation.

    www.simply-bbq.com is a lead generation site for a barbecue catering and event company in Toronto, Canada.

    The website uses a number of conversion optimization tactics and the following are some of

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  • 3 Ways to Boost Ecommerce Sales with YouTube

    You know YouTube is the second largest search engine, Google’s favourite child and the destination for a huge chunk of internet traffic.

    But do you use it to sell your products?

    Didn’t think so. And you’re not alone. Despite the powerful evidence and arguments for using YouTube to drive sales, relatively few ecommerce retailers do so and, if they do, they usually don’t take full advantage.

    With a wealth of sales to be had, if you launched a YouTube sales campaign today, it wouldn’t be soon enough. Here’s three ways to start:

    Create Shoppable Videos – Ever watched a video

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  • E-Commerce Search Optimization

    Today product finding is on of the basic functionality and  a key factor of success in e-commerce websites, which is why search usually doesn’t fulfill complex need among users. Search Engines like Google have changed the search user experience to the next level – where it understands the user and adapts in order to suggest what the user is looking for, corrects spelling mistakes, and displays related results as well.

    81% of the internet users use Google for search, and have that kind of search user experience in their mind while visiting ecommerce sites. Up to 30% of visitors will

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  • 3 Steps to Start Mining Ecommerce Gold

    You’ve heard it many times before: it’s easier and less expensive to keep an existing customer than it is to get a new one. It’s “smack yourself in the head” obvious. If you’ve converted a customer, the hardest part of your marketing and sales effort is done, so getting her to buy again is a relative cakewalk compared to converting a new customer. The Repeat Customer Story Gets Better Not only is it easier to convert repeat customers, they spend more too.  An Adobe Digital Index analysis of ecommerce sites found that, while only 8% of visitors to U.S. online

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  • Useful UI/UX tips for m-commerce website design optimization

    There is high growth seen in mobile shopping last few years.  According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market.

    mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. I have written an article earlier about Responsive Ecommerce Design to Generate More Conversions from where you can get idea on how to create a mobile website.

    In today’s article I will focus on mobile checkout UI/UX tips to generate more conversion and better user

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  • Ask for the Sale: 3 Tips for Better Results from Your Calls-to-Action

    Ask for the sale. It’s basic sales practice. Unless you are McDonald’s, your customers will not likely line up to spend their money with you. Don’t expect the customer to make a buying decision purely on the merits of your offer. Ask for the sale.

    In advertising, asking for the sale is known as a call to action. It’s the third step in the basic model for most advertising:

    Highlight a problem Present a solution Call to action

    Here’s a simple example in ad copy:
    Got a nasty headache? Aspirin relieves headache pain fast. Buy some today.

    But, regardless

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  • 3 Conversion Tips on Category Pages

    Many ecommerce sites direct traffic from promotional sites and PPC to the category pages, so it becomes one of the most important pages to optimize. The main goal of the category page should be to make it easier for the users to find right product. In today’s article, I will be sharing UI/UX and CRO tips to optimize your category pages to convert better.

    Improve clarity with larger product images
    Image itself contain lots of product information that user need to know about product. In e-commerce, product photos help users understand products and differentiate between similar itemsa quickly.

    Always

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