• 4 Important Tips For Test Implementation

    Many A/B or Multivariate testing software platforms provide a visual editor for making changes. However, you can move beyond the options provided in the visual editor to customize a test in any way you want.

    Let’s suppose you want to add a “refine search” widget on left on your category page. With a visual editor you may encounter difficulty and limitations when attempting to add a fully dynamically working widget. However, with the tips I will be providing today, you will discover 5 steps to make these kind of changes in A/B or Multivariate tests.

     

    Implement all HTML on

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  • Consumer Choice Overload Can Impact the Conversion Rate Of Your Website

    I’ll often quote TED talks because I find them interesting and many topics relevant to CRO and general marketing trends. One recent talk I heard by Sheena Iyengar describes how to make choosing easier. The idea being that if customers are presented with less choices, or choices are strategically presented, it is more likely that customers will make a purchase.

    Iyengar outlines 3 things that choice overload reduces:

    Engagement – customers are less engaged. They will likely bounce or exit a site when overloaded Decision quality – the quality of their decision or AOV will be less. Satisfaction – customers

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  • Responsive Ecommerce Design to Generate More Conversions

    In today’s world where focus is shifting from computers to smart devices, like tablets and phone, we can no longer ignore the fact that transactions are being made from these devices and the user’s preference is shifting.  Ignoring only amounts to lost potential revenue.

    Responsive web design is a way to design the website that can provide optimal viewing experience, better user experience in term of reading, navigation, and image sizes with least resizing, panning, and scrolling the pages across different devices. For example computers are different platform tablets and mobile phones.

    “Responsive web design is the approach that suggest

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  • How to Create Effective E-commerce Product Pages [Infographic]

    Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/product-pages.jpg”><img src=”https://www.invespcro.com/product-pages.jpg” alt=”How to Create Effective E-commerce Product Pages” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    Did you know

    The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is only 2.13% The higher the average order value the lower the product

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  • Are You Marketing to the Right Online Customers?

    You’ve read on these pages before about the benefits of a marketing model that focuses on repeat customers to turn them into brand advocates for your ecommerce.

    Now an analysis by Adobe Digital Index confirms major, bottom-line advantages to paying more attention to your repeat customers.

    The analysis used data from 33 billion visits to 180 ecommerce sites in the U.S. and Europe. The numbers reveal a strikingly disproportionate emphasis on attracting new customers versus keeping existing customers:
    (Adobe defines returning purchasers as those who have made one previous purchase, and repeat purchasers as those who have made multiple

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  • The Five Ecommerce Holiday Promotions Your Customers Want Most

    There’s one area of the data you can use right now to improve your 2012 holiday sales.

    Check out the Factors That Influence Holiday Purchases the Most.

    While all the infographic’s information is interesting, this info is interesting AND actionable.

    Why? Let’s first look at the factors that influence holiday purchases the most, (in order of % respondents):

    55% Free Shipping 37% Last Minute Sales 29% Coupons 16% Gift Sets or Complementary Items 8% Flexible Payment Plans

    What do all these factors have in common?

    They all make great holiday promotions. Purchase decisions are influenced more by promotions than by

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  • Three Sales-Boosting Advantages of Using Social Logins

    Here’s some good news and bad news for ecommerce retailers: you are pioneers. That’s bad news because ecommerce is still in its infancy and those who use it will suffer pioneering difficulties and hardship as it matures.

    But it’s also good news because, as a pioneer, you can develop ecommerce according to your needs and wean it from its inefficient ways ahead of your competition.

    How? Make it easier for customers to buy from you.

    Web shoppers have time and again expressed frustration with the processes of buying online, including being asked for too much information and overly complex checkout procedures.

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  • One Big Question About A/B Testing

    I’m not going to give a full explanation of A/B testing, or mulitvariate testing, here. First, I’m no expert and second, Ayat Shukairy gives as good an explanation as any in her post on multivariate testing for the Invesp blog.

    Briefly, A/B testing involves the selection a certain elements of your website or landing pages, such as the images you use, your call-to-action buttons. page layout, etc., and testing them against other options for those elements to see which option performs best.

    A simple example would be an online form with a grey CTA button at the bottom of the

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