• MCommerce: 4 Tips To Give You An Edge

    When I consider the future of transactions in general and shopping in particular, I can’t help but feel that it will become more and more automated and virtual. Just think about new ATMs at many banks like Bank of America, they almost completely eliminated the need for a human bank teller. So whether its ecommerce or more importantly mobile commerce, it seems that it’ll become more of the norm, and physical shopping will become the exception.

    But what are some basics to know about mobile commerce, and is your site mobile friendly?

    Here are a few tips to consider:

    Don’t

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  • 5 More UX and Conversion Tips on Product Pages

    I recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level.

    Customer Reviews Ratings
    People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. Customers reviews give other customers an unbiased perspective on a product.
    However, the problem for many companies is getting customers to add reviews. You can ask the customer post product purchase and delivery to give feedback of the product that you can display

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  • What Your Parents Taught You About Conversion Rate Optimization

    While we don’t often think of them that way, calls-to-action are actually commands. “Buy Now” and “Get Started Today” literally command your visitor to take the action you want. The examples above are even bold enough to include a time stipulation. Do this and do it now.

    But most people don’t like being commanded to do anything, particularly on the spot. This is  likely a major reason why ecommerce and lead generation sites suffer such poor conversion rates compared to their bricks and mortar counterparts.

    Is there anyone out there who wants to “Submit” or “Purchase”?

    How Your Parents Got

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  • 8 Useful Tips to Reduce Checkout Page Abandonment Rate of Your E-commerce Site

    Every company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR CART PAGE!! At this point, you may want to consider some UX and conversion optimization tips to lower that abandonment and raise those conversion rates:

    1. Provide images, short descriptions and links for the items in the cart

    Everyone wants to make sure that the

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  • 5 Variables to Test on Your Landing Page Headlines

    First impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second.

    Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression.

    As such an important part of your landing page, headlines are a great place to start your a/b or multivariate testing to improve your conversion optimization.

    As you read through the list of testing options, remember that there are no rules for what works. That’s why you need to test!

    The Trigger & Benefit

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  • UVP: What Makes You Better Than The Competition?

    One of the most effective and initial strategies to optimize your site is to define the value proposition and to state it clearly throughout the site. Each element should be pointing to that value. Simply put, a value proposition is a “promise of value to be delivered and a belief from a customer that value will be experienced.”

    What becomes challenging is staying unique within a very competitive market where many companies can share the same values that your company does. How does your company stay a step before the rest? How can you  continue to distinguish yourself and draw

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  • 5 UX and Conversion Tips on Product Pages

    It is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level:

    Multiple product images
    The problem with using a single product image is that it does not show the all the important features of the product, nor the different angles, which in turn opens up a series of questions and doubts from the potential customer. Using multiple images helps showcase your product from different angles, colors and features. Research shows that using multiple images result increase in conversion in comparison

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  • 9 Landing Page Elements to Start Testing Now

    Testing your ecommerce and lead-generation landing pages is the best way to increase their conversion rates. Check the infographic we recently posted on the Invesp blog to learn more about How to Test Your Landing Pages.

    After you do, use the list below to help you determine which landing page elements you can use to begin testing:

    Page Headline
    This is the single most important element of your landing page. Why? It is the first and very often the only element that visitors use to determine whether your landing page holds the answers they seek. Sub-Headline
    While your

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