• The Importance of Word Of Mouth Marketing – Statistics and Trends

    Did you know word of mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales. Word of Mouth marketing impression results 5x more sales than a paid media impression and people are 90% more likely to trust and buy from a brand recommended by a friend. Check out our new post on the importance of word of mouth marketing for latest word of mouth marketing statistics and trends. Infographic by- Invesp Conversion Rate and Landing Page Optimization Company To Publish this Image on your Blog or Website . Copy this

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  • A Step By Step Guide To Turn Your Homepage Into High Conversion Machine

    Step By Step Guide To Turn Your Homepage Into High Conversion Machine

    Striving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result. As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should add as much operative information visitors need, but you should as well ease their way into getting acquainted with all the value your company can provide to them. From your visitors’ perspective, four pressing doubts arise while landing on your homepage. Dive in to find

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  • The Importance of Multichannel Marketing – Statistics and Trends [Infographic]

    Importance of Multichannel Marketing - Statistics and Trends

    More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction.  Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends. Infographic by- Invesp Conversion Optimization Consulting Company To Publish this Image on your Blog or Website . Copy this code <a href=”http://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif”><img src=”http://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif” alt=”The importance of multichannel marketing” width=”580″></a></p><br /> <p>Infographic by-

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  • 15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now

    Conversion rate optimization mistakes

    Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a period of time it has become one of the most important factor in revenue generation.  Surprisingly, you’re doing good if your conversion rate is around 2% – 5%. This means, however, on average, over 80% of your site visitors come to your website without taking

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  • How to Create a Cart Abandonment Strategy That Wins Back Customers

    Shopping cart abandonment Strategy

    Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double. One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to

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  • DIY: How To Map Your Buyer Personas To Improve Conversions

    How To Map Your Buyer Personas To Improve Conversions

    A successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers . That’s when buyer persona come into play. You cannot sell anything without knowing your customer. Period. The major problem with marketers is that they still play the ‘guessing game’ when it comes to framing buyer personas. By having a vague idea about your buyer, you lose out on the essence of your marketing

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  • How Free Shipping Influence Online Buying Decisions

    How Free Shipping Influence Online Buying Decisions

    Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items to cart to qualify for free shipping. Check out our infographic to know the importance of free shipping and how free shipping influence online buying decisions.   Infographic by- Invesp Conversion Rate Optimization Company To Publish this Image on your Blog or Website .

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  • A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience

    “The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best. The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue. So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description? The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page: a manufacturer’s description; a

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