• Using Jobs To Be Done Framework to Write Welcome Emails

    How many of you treat emails as your products?

    I’m guessing, a few… 

    Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants. 

    Your new subscribers have to see value in the first email you send them from the word go.

    That’s how you get them hooked. 

    Considering that 57.7% of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?

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  • The Paradox of Human Behavior in Web Design: Novel vs. Routine Tasks

    One of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process. 

    An understanding of the principles of human 

    behavior,  aspirations,  and motivations 

    are instrumental in making users perform the actions they are expected to. 

    When we talk about simplicity for novel vs. routine tasks, we’re actually referring to the paradox of human behavior in web design. 

    Users are accustomed to specific routines – behaviors on a website that they don’t need to think twice about. The novel task, on the other hand, requires a deeper consideration

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  • 13 tips that helped us improve a landing page conversions by 25%

    Our client creates dance videos that people can pay one time for unlimited access. Customers typically “gifted” this product to their significant other during holidays, birthdays, or other special occasions.

    Our client had a predicament during the February Valentine’s frenzy.

    The majority of the site traffic was coming through Facebook at a decent clickthrough. However, conversions were a dismal 0.5%.

    So, to increase the landing page conversion rate – I looked at ads and landing pages for companies during Valentine’s day.

    Let’s take a look at some of the lessons I learned.

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  • The State Of Video Marketing – Statistics and Trends [Infographic]

    The State of Video Marketing - Statistics and Trends

    Videos have become an effective tool for marketing with more than 90% of marketers now consider video marketing as an integral part of their marketing strategy.

    80% of online businesses are now using videos as a marketing tool up from 63% last year.

    By 2022, videos are estimated to account for 82% of the overall internet traffic.

    Our infographic “The State of Video Marketing” covers the latest video marketing statistics and trends and how videos help online shoppers in making purchasing decisions.

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  • The State of Social Media Customer Support – Statistics and Trends [Infographic]

    Social Media Customer Support Statistics and Trends

    With more and more businesses now using social media to connect with their customers, social media websites have become the most preferred platform for providing customer support. Social media websites now play an important role in developing the overall customer support strategy as more than 80% of consumers are now using social media to  engage with brands. Check out our infographic “The State of Social Media Customer Support” for latest social media customer support statistics and trends.

     

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image

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  • Post-Holiday Marketing Strategies that increase conversions

    Let’s start with one simple fact: you need a post-holiday marketing strategy

    Why? 

    Remember that common saying? Failing to plan is planning to fail.

    Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size.

    This is actually one of the unwritten laws governing the world of eCommerce. 

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  • Infinite Scrolling on eCommerce: Is it for every website?

    This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website:

    Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.

    But after running the A/B test, the results surprised the team to the extent that they thought there was a bug or something. After doing some quality assurance, they were horrified to realize that the results were valid. 

    Instead of increasing conversions and enhancing customer experience, the test showed negative results.

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  • How to Run Promotions Without Deep Discounts

    Customers’ love for a bargain is indisputable. 

    If I wasn’t one of them, I would’ve thought that maybe they are conditioned to only make a purchase when they think they are getting a great deal. 

    But being both a customer and a marketer has helped me understand both spheres. 

    I understand why customers like promotions, and I understand why marketers often roll out sales promos. 

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