There are more than a billion websites and more are spawning every day. The objective of the majority of these is to attract, engage, convert, and retain visitors. Sadly, most fail. The reason is simple – they don’t take design functionality and design aesthetics seriously. The Co-Founder and CMO of Imaginovation, Michael Georgiou says:
“Users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What’s more, about 75 percent of users will judge your brand credibility based on your website design.”
Everyone knows how important making a first impression is. This is …Read More
Image Source: Nick Veasey
Sometimes, CRO gets you in a rut and you simply need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on over 500 SAAS and e-commerce sites to come up with some great resources for you. These will be a series of very exciting articles reviewing various pages on the sites and drawing inspiration and information for you.
The …Read More
Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value?
Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand.
Check out our infographic “The importance of Referral Marketing” for the latest referral marketing statistics and trends.Read More
Any experiment that involves later statistical inference requires a sample size calculation done BEFORE such an experiment starts. A/B testing is no exception. Calculating the minimum number of visitors required for an AB test prior to starting prevents us from running the test for a smaller sample size, thus having an “underpowered” test.Read More
- Posted in Conversion Rate Optimization
My first experience as a speaker and attendee at the INBOUND18 conference was great. I was taken aback by all the glitz and glamour of such a large show. The lineup of keynotes and spotlight speakers was exciting with names like Beth Comstock, Shonda Rhimes, Reid Hoffman, Deepak Chopra, 2DopeQueens, and A-Rod (no J-Lo did not make a surprise appearance).Read More
- Posted in Infographics
Did you know that 50% of all searches will be voice searches by 2020 and Voice Shopping is estimated to reach $40 Billion in U.S. by 2022. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. Check out our infographic on Voice Shopping in E-Commerce to know about the growth of voice shopping and latest voice shopping statistics and trends.Read More
I will take you back to 2007 to one of the very first CRO projects we conducted for a large online retailer. The website received a massive amount of traffic (100k per day). Since it was one of our first projects, and the team was a bit trigger happy with AB testing, our first test included 30 different designs to run against the control. The headache of implementing all of these designs was overwhelming. None the less, we launched the test after about six weeks of implementation.
Seven of our challengers beat the original design within five days. The team …Read More
Both user testing and a/b testing are important techniques used during conversion optimization. They aren’t poles apart as far as their purpose is concerned. You can say that they are indeed two sides of the same coin.
The ultimate purpose of user testing and a/b testing is to improve the overall on-site experience for users and to improve the conversion rates of websites. However, one must understand the 8 differences between the two and decide when to pick the right test based on its objective. So, let’s find out what is the purpose of each of these tests.Read More
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The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
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