How Free Shipping Influence Online Buying Decisions
Reading Time: 2 minutesDid you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items […]
Case Study: How Incentives and Trust help a Billion-Dollar Company Increase Conversions by 6.89%
Reading Time: 7 minutesTrust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present. There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site. […]
11 Deadly Landing Page Sins Every Marketer Needs To Avoid
Reading Time: 11 minutesLanding pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up […]
US Programmatic Ad Spending – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. […]
Social Media Conversion Rate – 4 Reasons to Continue with Social Media Despite Their Low Conversion Rates
Reading Time: 5 minutesWith all the buzz around the use of social media platforms for business, it might be a bit of a downer to find out that social media marketing strategies represent 1.08 percent of e-commerce website visits that result in purchases. These low conversion rates should not scare you, though. There is gold for your business […]
Global In-app Purchase Revenue Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends. Infographic by- Invesp CRO To Publish this Image on your Blog or Website . […]
Mobile Search Engine Advertising – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019. 88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing […]
The State of A/B Testing [Infographic]
Reading Time: 2 minutesA/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends. Infographic by- Invesp Conversions To Publish this Image on your […]
6 Reasons Why Visitors Are Leaving Your E-commerce Website
Reading Time: 11 minutesTreat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction. 1. Auto-playing carousels on your […]
How Discounts Affect Online Consumer Buying Behavior [Infographic]
Reading Time: 2 minutesDid you know more than 64% of online consumers wait to buy things until they go for sale, whereas more than 59% search for promo codes before buying anything online. Around 30% of online consumers sign up for price tracking service to get an email when price drops for the item they want to buy […]
