6 Reasons Why Visitors Are Leaving Your E-commerce Website
Reading Time: 11 minutes Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction. 1. Auto-playing carousels on your […]
The State of Conversion Rate Optimization
Reading Time: 2 minutes No doubt, conversion rates of your website are very important. Even a modest increase in conversion rate results in enormous increase in profit. So, conversion rate optimization is the best way to get more customers without spending extra on increasing your website traffic, thus advertising. In theory conversion rate optimization looks like something that every […]
How Discounts Affect Online Consumer Buying Behavior [Infographic]
Reading Time: 2 minutes Did you know more than 64% of online consumers wait to buy things until they go for sale, whereas more than 59% search for promo codes before buying anything online. Around 30% of online consumers sign up for price tracking service to get an email when price drops for the item they want to buy […]
How to Create Effective E-commerce Emails that Actually Work
Reading Time: 10 minutes Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective. According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%. Email also converts much better than nearly every other channel. According to Monetate’s […]
Online Ad Fraud – Statistics and Trends [Infographic]
Reading Time: < 1 minute Did you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay a premium of 11% or more for certified human traffic. Check out our infographic on Digital ad fraud […]
Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3% [Case Study]
Reading Time: 4 minutes Too many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression. As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization […]
The State of Omnichannel Shopping – Statistics and Trends
Reading Time: 2 minutes With customers continuing to get more comfortable with omnichannel shopping, it has become one of the key driving factors of future in-store and online shopping experiences. Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% […]
E-commerce Product Return Rate – Statistics and Trends [Infographic]
Reading Time: < 1 minute Did you know at least 30% of all products ordered online are returned, as compared to 8.89% in brick-and-mortar stores? 92% of consumers surveyed said that they would buy again if the product return process were easy, whereas 79% of consumers wanted free return shipping. Check out our new infographic for the latest E-commerce product […]
The Importance of Customer Loyalty Programs – Statistics and Trends
Reading Time: 2 minutes Did you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%. Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month. 69% of consumers […]
Email Subject Lines – Statistics and Trends
Reading Time: < 1 minute Did you know 47% of email recipients open email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are […]
