Webinar Recording: Getting 2x more conversions from product pages
Reading Time: < 1 minuteYears of research and testing have helped us produce general CRO maps which we follow when we consider optimizing a certain page. A product page will likely be impacted by certain Conversion Framework elements above others, and the same applies to the homepage, category pages, checkout, etc. And at the same time, a single element […]
Customer Acquisition Vs Retention Costs: Statistics & Trends You Should Know
Reading Time: 7 minutesEver wondered why your marketing budget keeps growing, but your profits aren’t catching up? The issue might be that you’re focusing more on acquiring new customers than keeping the ones you already have. Here’s the thing—acquiring new customers is necessary for growth, but keeping your existing ones is much cheaper and more effective in the […]
22 Ways to Promote Your Conversion Optimization Services
Reading Time: 7 minutesIn every conference I speak at, I am usually approached by different individuals who started to offer conversion optimization services but are struggling to get new clients. They are finding difficult to land new business and to sign up new clients. The following are some steps I recommend reading carefully and implementing to help anyone […]
The State Of Online Video Advertising – Statistics And Trends
Reading Time: 2 minutesVideo-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube. 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI. Check […]
Improving Website Navigation Increased conversion rate by 18.5%
Reading Time: 3 minutesThe following case study was conducted to increase a website conversion rate through improving site navigation and helping customers locate the products they are looking for. The test was designed to result for an increase in conversion, as well as of course, overall customer satisfaction with regard to navigation and site experience. The Company PrintGlobe […]
Ad Retargeting in Numbers – Statistics and Trends
Reading Time: 2 minutesThe current stats indicate that 3 out of 4 consumers now notice Ad retargeting. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends,” we will be illustrating how […]
Online Consumer Shopping Habits and Behavior
Reading Time: 2 minutesEditor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with […]
Keep Your Mcommerce Website Optimization in Perspective
Reading Time: 5 minutesIf in the past year there’s been an ecommerce topic hotter than the disruption caused by mcommerce, well, let us know in the comments below. Other issues may have enjoyed their 15 minutes, but mobile commerce has been somewhere on the podium for the past few years. E-retail specialists, conversion rate optimizers and web site […]
Case Study: Removing Video increased conversion rate by 88.46%
Reading Time: 5 minutesA golden rule to conversion optimization is crucial to understand before you begin any optimization effort: What works for one site may not work for yours (even if they’re in the same vertical). This is key for many reasons because once you understand this rule, reckless copying off competitor sites will stop, and many blogs […]
3 Landing Page Optimization Best Practices That Might Not be Best for You
Reading Time: 5 minutesFor the purposes of this post, we need to get one basic thing straight: what is a landing page? The literal definition is: a ‘page’ that a web visitor ‘lands’ on when clicking on a link to that page or when arriving at a site after entering a URL in a browser. So a landing […]
