Category Archives:Beginner

  • Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3% [Case Study]

    conversion rate case study

    Too many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression.

    As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization is about anticipating the information that the visitor needs, and presenting that information to the visitor at the right time and in the correct placement and location.

    This case study demonstrates how presenting information at the right time and the right location, as well as

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  • The State of Omnichannel Shopping – Statistics and Trends

    With customers continuing to get more comfortable with omnichannel shopping,  Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience.  Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on “The state of Omnichannel shopping” for latest statistics and trends.

     

    Infographic by- Invesp Conversion and Landing Page Optimization

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  • E-commerce Product Return Rate – Statistics and Trends [Infographic]

    Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Check out our new infographic for latest E-commerce product return rate statistics and trends.

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png”><img src=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png” alt=”Ecommerce product return Statistics and Trends” width=”580″></a></p><br /><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Top Reasons why

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  • The Importance of Customer Loyalty Programs – Statistics and Trends

    Customer loyalty program benefits

    Did you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%.   Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month.

    69% of consumers say choice of retailer is influenced by where they can earn customer loyalty/rewards program points whereas 57.4% of consumers join loyalty programs to save money, 37.5% to receive rewards. Check out our latest infographic to understand the importance of customer loyalty programs and how they

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  • Email Subject Lines – Statistics and Trends

    email subject line statistics

    Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.

     

    Infographic by- Invesp Conversion Optimization

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    <a href=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png”><img src=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png” alt=”Email Subject Lines

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  • Case Study – Adding clarity to product pages and reducing visitor anxiety increases conversions by 34%

    Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue.

    Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to increasing the conversion rate of the home page or category pages.

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  • Digital Coupon Marketing – Statistics and Trends [Infographic]

    Digital coupon marketing

    Did you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of US internet users have redeemed a digital coupon or code at least once in 2016 and is expected to reach 59% by 2016. Check out our infographic on “Digital Coupon Marketing” for latest statistics and trends.

     

    Infographic by- Invesp Conversion Optimization

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    <a href=”https://www.invespcro.com/blog/images/blog-images/digital-coupon-marketing.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/digital-coupon-marketing.jpg” alt=”Digital coupon marketing

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  • Global Online Retail Spending – Statistics and Trends

    Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. 

    Global online retail sales are growing and is estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016.  In terms of country, UK has the highest retail E-commerce sales as %age of total retail sales (15.6%) , followed by China (13.8%), Norway (11.5%), Finland (10.8%) and South Korea (10.5%).  Check out our infographic “Globe Online Retail Spending” for latest statistics and trends.

    Infographic by- Invesp Conversion Optimization

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