Grooming your brand for engagement
Reading Time: 5 minutesOne of the most effective market strategies you can choose to boost your sales and distinguish your company from competition is creating a unique brand. A solid and creative branding campaign can successfully induce an emotional connection between your company and customers, increases their loyalty to your business through your products and services, and engage […]
Voice Of The Customer – How To Use Voice Of The Customer Methodology To Improve Website Conversion Rate
Reading Time: 4 minutesHow is the Voice of Your Customer related to conversion rate optimization? This question recently came up with an associate of mine, just after we had completed a webinar on the creation of personas. VOC and persona creation are quite intertwined. Essentially they both help to personalize the user experience online by allowing experts to […]
Increase Conversions with a Killer Value Proposition: a 90% Increase in Conversions
Reading Time: 7 minutesHow many companies do you know that can offer the best deal? Lowest prices? Greatest customer service? We’ve all heard the talk and can likely know a countless number of companies that claim these values. And these values are truly great, but however, how do you effectively stand out from a crowd? How will your […]
Email Marketing – Statistics and Trends [Infographic]
Reading Time: 3 minutesDid you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015. That’s incredible. We have this and other scintillating facts in our […]
Simply Unbelievable: Get the inside scoop how one company increased conversions 90%
Reading Time: 5 minutesIt’s always assumed that having the correct value proposition should be a no brainer. Afterall, what could be so difficult about crafting a 10-word statement that sets you apart from the rest of the competition? But it’s a challenging exercise. How many businesses stick out in your mind with the level of desire you have for the company […]
Facebook Advertising Statistics and Trends [Infographic]
Reading Time: 2 minutesWhat’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time […]
48% Increase in Overall Website Conversion Rate
Reading Time: 4 minutesHow is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.
Three Crucial Elements for Landing Page Copy that Converts
Reading Time: 5 minutesConverting a customer. It’s the goal of everything you do in business. From your website design, to the services and products you offer, everything is aimed at getting more customers to buy. In that way, there is no beginning and no end to conversion optimization throughout your business. While online conversions are part of the […]
Better Cart Page Generates 12% More Conversions
Reading Time: 2 minutesCertain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.
Reducing Visitor Anxieties Increased Conversion Rate By 108%
Reading Time: 3 minutesThe following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on. […]
