You have heard this many times, but it has yet to be overstated: email marketing is one of your most powerful marketing vehicles. You will be hard-pressed to find another channel that is as simple, fast, accepted, direct, targeted, personalized, trackable, cost-efficient and effective. And ROI isn’t hard to come by either.
The engine that makes email so powerful is the email list. Your email doesn’t work without it. And if it’s in poor condition, your email marketing will be that much less efficient and effective.
The mistake many marketers make is in thinking that all they need to do …Read More
Early adoption is a lot of things. Addictive is one of them.
Who’s addicted to early adoption, you ask?
Both business owners and consumers.
You see, the relationship between business owner and early adopter is symbiotic. You need them as much as they need you.
Yesterday, I started a discussion about conversational marketing and its relation to conversions.
Today, I want to give you a few tips on how to make the most out of your conversational marketing attempts.
How do five tips sound?
Well, then read on….
If you believe that “markets are conversations”, as proposed in the book The Cluetrain Manifesto, and that their true nature relies on the free exchange of ideas, products and reviews, then you should believe that you’re having a one-sided conversation with prospects if you’re not actively engaging with them.
This is bad if you’re at all interested in using a democratic and dynamic marketing approach. Really bad.
First, let’s describe what “conversational marketing” is…
A few days ago, an acquaintance gave me a link to a public service announcement that had been uploaded to YouTube.
The theme of the video was sexual abuse/incest. The contents were shocking and repulsive. It included a father toasting to the union of his daughter and son-in-law while cracking jokes about her physical prowess. The daughter sat idly by, enjoying herself and smiling all the way through.
After I finished watching the video, I couldn’t help but wonder about the marketing behind it. What struck me most about it was that it aimed to scrape the barrel of …Read More
Up until now, you’ve probably thought that a generic 404 page has done you well. After all, you see them everywhere, right? What harm could they do?
Here’s a surprise: a lot.
Generic 404 page can mean a big loss in profits.
Because generic 404 pages are wastes of the opportunity to market your business, retain prospects and generate sales.
Understanding your visitor is the underlying answer to creating a successful website. However, gathering the required information can prove to be quite a task. There are a variety of ways to gather key information about site visitors and of course the more methods you utilize and implement the greater the results.
As we’ve noted in previous blogs, persona development is crucial to your site’s success. Creating hypothetical individuals that represent your market is key to increasing calls to action. But many people struggle with ways to gather and sometimes decipher through all the data because not all data is useful …Read More
We talk a lot about adhering to your target market through the creation of personas. But in an attempt to target their market segments some companies take a rather peculiar approach.
Early April, Robert Gorell of Grokdotcom posted an interesting article about Spirit airlines. In their attempt to promote their latest campaign, they ran a promotion with an edgy headline: “We’re Having a Threesome!”Read More
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