Category Archives:Sales & Marketing

  • Demand Generation: When to Hide Content Behind Forms and When to Give Content Away

    Content marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it.

    On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should be GATED.

    Now:

    Whether you gate your content or not, it usually depends on:

    The quality of leads you need How widely you want your content to be shared or consumed

    In this post, we’re going to dive deep into the pros and cons

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  • The Importance of Multichannel Marketing – Statistics and Trends [Infographic]

    Importance of Multichannel Marketing - Statistics and Trends

    More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction.  Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.

    Infographic by- Invesp Conversion Optimization Consulting Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif”><img src=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif” alt=”The importance of multichannel marketing” width=”580″></a></p><br /><br />

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  • 5 Tips to Create an Engaging Email Marketing Campaign

    Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, the primary use of email is business. But I don’t really have to tell you that. You’re probably no stranger to scores and scores of promotional emails from various sites (even ones you can’t remember subscribing to). You’re probably sick of seeing so many of them.

    As a marketer, this puts you in a difficult spot. Because you know how important email marketing is. The problem is, if your email marketing campaigns don’t stand out, you’ll just be another part of the deluge of content

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  • Holiday Marketing Strategies: 11 Tactics Every Small Business Should Leverage

    We recently worked with a partner client who is located in India.

    Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time.

    Between Muslim and Hindu holidays, there is always some sort of holiday marketing that needs to take place.

    Luckily, much of the world takes breathers between major holidays. In the US, October to December are hot months for many retailers.

    Once the retailer has done their due diligence of getting enough eyeballs to their website (which generally increases for most

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  • The Top 10 Marketing Books of All Times

    credit http://paulsutton.co/

    We have updated this list and added more books that every marketer should read cover to cover if they want to accelerate their growth in this field. Below this first list, we have also added more marketing books that you should add to your reading list right away. 

    If you are in the business of online marketing, you already know that regardless of how many academic courses you took in college, or how many hours you spent listening to your teachers, the most you will ever gain is some basic knowledge but will not be taking you to the cutting

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  • Grooming your brand for engagement

    Times Square Billboards

    One of the most effective market strategies you can choose to boost your sales and distinguish your company from competition is creating a unique brand. A solid and creative branding campaign can successfully induce an emotional connection between your company and customers, increases their loyalty to your business through your products and services, and engage them as unconditional fans of your organization.

    I wish I could tell you that there is a list of simple and easy to apply steps to build a solid and strong brand for your company. It is however much more complicated and it demands an

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  • Voice Of The Customer – How To Use Voice Of The Customer Methodology To Improve Website Conversion Rate

    Voice of the Customer

    How is the Voice of Your Customer related to conversion rate optimization? This question recently came up with an associate of mine, just after we had completed a webinar on the creation of personas. VOC and persona creation are quite intertwined. Essentially they both help to personalize the user experience online by allowing experts to optimize the page through the lens of the costumer. One aspect to make personas especially effective is taking customer and visitor feedback through surveys, interviews, feedback etc. and feeding that information back into the personas. This way you fine-tune the personas and the website experience

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  • Optimizing your sales funnel into a marketing funnel

    Many marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied into our current online marketing strategies. Khalid recently wrote a post about the AIDA model, which is a 1920’s marketing concept. The post demonstrates that old marketing concepts still hold, however, its important to adapt the concepts of pre-online marketing and sales to our ever-changing online arena.

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