Category Archives:Sales & Marketing

  • 10 simple ways to boost your holiday conversion rate

    Last week I attended a webinar held by elastic path’s Jason Billingsley with guest speaker Mellissa Burdon of Future Now. The topic was 7 ways to boost your holiday conversion rate. It’s always nice to hear the guys at Future Now talking about conversion, and I thought that this webinar was particularly interesting.

    The webinar’s main goal was to present 7 solutions that can be easily implemented to improve conversion rate. I will list the 7 points and elaborate on my thoughts of each:

    1. Product Images Tell a Story

    Your products need to elaborate more on their details

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  • 9 sure ways to increase your website traffic

    Everybody’s looking for that quick fix to increase their traffic.  So is there something out there that’s really fast and effective?  Well, there’s an option of signing up with sites that will most likely scam you  out of your money, or you can implement any of the following tips:

    • Get with the program: start blogging!  So if you haven’t noticed yet, everyone is blogging.  Big companies, small companies, and professionals at every level have taken on blogging, and so should you.  Don’t think that your line of work or your organization doesn’t require a blog; if you have a website, you

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  • Embrace Impatience to Sell Online

    You might have heard various numbers about how many seconds the average person is willing to spend looking for what he wants on a website before leaving to look elsewhere. It is difficult to get a trustworthy measure of the average and many companies with the resources to get truly accurate stats would not disclose it anyway. I have heard numbers as low as 7 seconds.

    Whatever the average time, the fact is people are impatient online and you will not change that. As a matter of fact, the situation will probably get worse as bandwidth gets bigger, sites

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  • Discover the three essential design factors to improve online conversion rate

    Whether you want to increase your site sales, the number of leads you generate from your site or simply increase brand awareness, I will let you in on a secret. No matter how many conversion experts you talk to, no matter what complicated, jargon-filled explanation they use, increasing conversion rate comes down to examining your site from three elements. Sounds too simple?

    To sell better online and to convert more, examine each page of your site from the following three aspects:

    1. Who are you targeting on that page?

    2. What actions do you want them to take on that

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