Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015. That’s incredible. We have this and other scintillating facts in our infographic, “Email Marketing – Statistics and Trends” Check it out.Read More
It’s always assumed that having the correct value proposition should be a no brainer. Afterall, what could be so difficult about crafting a 10-word statement that sets you apart from the rest of the competition? But it’s a challenging exercise. How many businesses stick out in your mind with the level of desire you have for the company (products or services they offer); and the exclusivity of what they have to offer?
A quick refresher: What exactly is a value proposition: Value Proposition is the promise of value you deliver by defining the problem you solve and clarifying why you are better than the alternatives. …Read More
Online marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web.
While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to do business with you. The difference is not just in semantics; it is about how you think about your business, how you approach your marketing and the kind of a relationship you have with customers. You want a good conversion framework that can shape …Read More
Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube. 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.
Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.
Infographic by- Invesp conversion optimization
To Publish this Image on …Read More
Ask for the sale. It’s basic sales practice. Unless you are McDonald’s, your customers will not likely line up to spend their money with you. Don’t expect the customer to make a buying decision purely on the merits of your offer. Ask for the sale.
In advertising, asking for the sale is known as a call to action. It’s the third step in the basic model for most advertising:
Highlight a problem Present a solution Call to action
Here’s a simple example in ad copy:
Got a nasty headache? Aspirin relieves headache pain fast. Buy some today.
But, regardless …Read More
A retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two key aspects to this customer that you need to remember:
Make sure it is indeed really easy to buy and they don’t have to go searching for your “buy” button. Make sure they have a …Read More
The conventional wisdom is that the more choice consumers have, the more likely they are to find one that works and make a purchase. The good news for ecommerce websites is, with no shelf space to maintain, they have a distinct advantage over their bricks and mortar counterparts in offering more options.
But a lot has been written about the potentially paralyzing effect on customers of too much choice, and it can happen for many of reasons:
Fatigue from reviewing and assessing all the options Concern about which choice is absolutely best for them Apprehension that they are getting the best value …Read More
You have heard this many times, but it has yet to be overstated: email marketing is one of your most powerful marketing vehicles. You will be hard-pressed to find another channel that is as simple, fast, accepted, direct, targeted, personalized, trackable, cost-efficient and effective. And ROI isn’t hard to come by either.
The engine that makes email so powerful is the email list. Your email doesn’t work without it. And if it’s in poor condition, your email marketing will be that much less efficient and effective.
The mistake many marketers make is in thinking that all they need to do …Read More
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