• 11 Customer Service Psychology Secrets that go Down the Funnel, Not Down the Drain

    One major trait that defines top-notch customer service is understanding consumer behavior –the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities.

    Creating a product that customers cherish is not an easy thing to do, especially if you don’t know what drives their buying behavior.

    Before you come up with a product or service, it’s really helpful to tap into the world of consumer psychology and borrow insights from there. This is important because

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  • The State Of Supply Chain Management – Statistics and Trends [Infographic]

    Ecommerce supply chain managment

    Did you know that 79% of companies with high-performing supply chains achieve revenue growth greater than the average within their industries whereas business with optimized supply chains have 15% lower supply chain costs , less than 50% of inventory holdings and 3X faster cash to cash cycles. Check out our infographic “The State of E-commerce supply chain management”  for latest statistics and trends.


    Infographic by- Invesp Conversion Rate Optimization

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    Infographic by- Invesp Conversion Rate

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  • Measuring Customer Service Effectiveness: eCommerce Customer Service and Support Metrics that matter

    One of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands. 

    Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience. 

    If you ask any digital marketer, they will tell you that today almost nothing goes unmeasured. In fact, today’s marketing subscribes to Lord Kelvin’s way of thinking: “If you can’t measure it, you can’t improve it.

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  • E-Commerce Chatbots – Using Chatbots Customer Support To Improve eCommerce Conversion Rate

    Whether you know it or not, you’ve probably exchanged messages with a bot at some point. 

    In fact, we all have. 

    These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website. 

    Chatbots have been heralded as the next big thing in tech, since 2016. And as such, they have headlined many international conferences. 

    Depending on how you have been using them, chatbots have definitely been a smash hit in the last couple of years. This is probably the reason why 80% of businesses will be using chatbots to service

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  • The Rise of E-commerce Subscription Model And Services – Statistics and Trends [Infographic]

    Ecommerce subscription model statistics and trends

    Did you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based services to their consumers according to their requirements. Check out our infographic “The Rise of E-commerce Subscripton Model” for latest e-commerce subscription statistics and trends.


    Infographic by- Invesp E-commerce Conversion Rate Optimization


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  • How to Optimize E-commerce Customer Service and Support for More Conversions?

    Quick question: On your eCommerce list of daily priorities that should never be ignored, where do you rank your customer service or customer support? 

    Does it come first? Or second? Or maybe it’s not even on the list of priorities?  

    I know that it’s easy to think of eCommerce customer service and customer support as just another basic logistical process in your company and it might seem like a waste to invest money in your customer service and support team. 

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  • The Rise Of Direct To Consumer (D2C) Brands – Statistics and Trends

    The rise of Direct to consumer brands

    Did you know that over a third of consumers have reported that they bought directly from a manufacturer’s website in the last year and 78% of Direct to consumer (DTC) brands increased their marketing budget compared to 60% of traditional retailers ? Direct to consumer brands are growing at fast pace as it has become easier for brands to connect directly with their customers and more consumers prefer to buy directly from manufacturer website. Check out our infographic “The Rise Of Direct To Consumer (D2C) Brands ” for latest D2C brands and customers statistics and trends.

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  • How to Understand and Beat Competitors!

    Understanding your competitors – whether you’re just starting out a new venture or you have a deeply rooted business – is key for the success of your business. 

    Competition comes in many forms. It can either be direct or indirect. 

    Direct competitors are those businesses that offer the same products as yours. Indirect competitors do not offer the same products or services like yours, but they target the same group of customers with the goal of satisfying the same need. 

    So if you think about it, the definition of competition should not be restricted to products or services that look

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