Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.Read More
When Invesp first launched, Khalid and I, wanted to develop our relevancy within our industry. A great way to do this was through speaking at industry events. You would establish authority and connect with like minds as a result. It was also a chance to further develop as professionals, learning from others and force us to continue seeking cutting edge concepts to put forth during our talks, and implement in our company.
At the time (2006 -2010), digital marketing conferences were still just gaining traction and popularity.Read More
- Posted in Infographics
Did you know that US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and Ecommerce’s share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%. Check out our infographic on “2017 US Holiday Shopping” for latest statistics and trends.
Infographic by- Invespcro.com
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<a href=”https://www.invespcro.com/blog/images/blog-images/us-holiday-shopping.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/us-holiday-shopping.jpg” alt=”US Holiday Shopping Statistics and Trends” width=”580″></a></p>Read More
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp …
This article has been updated to reflect the more current process in 2018 June
Marketing projects can be complicated. Conversion optimization projects are even more intense. They require a very diverse set of skills, a lot of time and patience. It isn’t enough to just have an “eye” or know a few CRO “best practices” (whatever that is).
You see, when conversion rate optimization first gained momentum, a lot of sites lacked basic usability fundamentals. Finding “low hanging fruits” and making UX fixes, was a treat and usually ended with big revenue and conversion rate increases and wins. As companies …Read More
- Posted in Infographics
Did you know that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat. Check out our infographic on “Live Chat Customer Support” for latest statistics and trends.Read More
We did it. We have officially made it to the 12-year mark in our business. Yeah sure 12 years isn’t one of those milestones people talk about – it’s usually 10 or 15 years. But since we never did a 10-year anniversary post, we are doing it now.
12 years means a lot of challenges. And with every year we became more resilient overcoming issues that do many business in.
Throughout our many years, I can say this one thing applies to every business out there: there is no single strategy that can lead you to success. But hard work, …Read More
If you missed, we are conducting a Facebook live every Thursday at 12 pm EST.
Last week Ayat spoke about the SHIP method (Scrutinize, Hypothesize, Implement, Propagate). She honed in on the first letter in SHIP, Scrutinize. She summarized what it takes to build out your conversion roadmap so you have a plan for testing and moving forward.Read More
Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as well.
The point of this long week debate came down to: process, process, process.
If you follow a sound CRO process and are careful about missteps when it comes to AB testing, you can achieve amazing results and have a successful program.
But for …Read More
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- US Online Grocery Shopping – Statistics and Trends [Infographic]
- Tasks for a Usability test: Everything you need to know
- Writing open-ended and closed-ended questions for user research
- The Importance of Customer Experience Management – Statistics and Trends [Infographic]
- Writing effective qualitative research notes
- Using session replay videos to identify conversion problems on a website
- What is the impact of a page on the site conversion rate?
- Stop confusing usability with conversion
- Beware of mind games
- My thoughts on Basecamp new head of marketing position