• 4 Types of Landing Pages Guaranteed to Convert (and How to Use Them)

    Landing page types

    The landing page is the heart of any conversion-focused marketing campaign.

    Yet, they are widely misused and poorly understood.

    Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?

    In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.

    1. The Opt-in Bribe Landing Page

    This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this

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  • US Digital Display Ad Spending – Statistics and Trends [Infographic]

    Did you know US Display Ad Spending is estimated to reach $46.69 Billion in 2019 from $26.15 Billion in 2015 and the average clickthrough rate of display ads across all formats and placements is 0.06% . Check out our latest infographic on “US Digital Display Ad Spending” for latest US display ad spending statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/digital-display-ad-spending.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/digital-display-ad-spending.jpg” alt=”US Digital display ad spending” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion and Landing Page Optimization</a>
    Average clickthrough

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  • 7 Little Known Tips to Cut Down Your Bounce Rate

    Tips to cut down your bounce rate

    Bounce rate is the bane of every marketer.

    For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages).

    Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on site or actual clicks) don’t back it up.

    That said, there are a lot of reasons why you might want to cut down your bounce rate. From increasing search rankings to improving user experience, lower bounce rate is definitely a marketing metric to strive for.

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  • 5 Questions You Need to Ask to Design Conversion-Oriented Landing Pages

    Conversion Oriented Landing Page

    If you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers.

    Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost.

    Instead, if you send your visitors to a targeted landing page, you can convert leads and customers at a much higher rate.

    Landing pages are the heart of any marketing campaign. The quality of your landing pages will often impact the quality and quantity of your customers and leads.

    However, before you can design a conversion-oriented landing page,

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  • Mobile Search Engine Advertising – Statistics and Trends [Infographic]

    Mobinle Search Engine Ads

    Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019.  88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing (3%) and Yahoo (1%). Check out our infographic on “Mobile Search Engine Advertising” for latest statistics and trends.

    Infographic by- Invesp Conversion and Landing Page Optimization Company

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  • 5 Tips to Run A/B Tests The Right Way

    When you implement changes into your marketing campaign how do you know these changes will be liked by your audience?

    More importantly, how do you know the changes will convert your customers better than what you had earlier?

    This is where A/B testing comes in place.

    Besides increasing your conversions, A/B testing helps you look beyond your analytics and figure out what your customers really care about.

    As powerful as it may be, A/B testing is also hard to understand for most businesses. So in this article, I’ll share some tips to help you do A/B testing the right way

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  • How to Split Test Without Harming Your Site’s SEO

    Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

    When done right, split testing can help you capture more leads, get more visitors and increase sales.

    When done wrong, it can cost you time, money and your search engine rankings.

    Split testing is confusing for search engine spiders. In any successful A/B test,

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  • The State of A/B Testing [Infographic]

    AB Testing Statistics

    A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

    Infographic by- Invesp Conversions

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    <a href=”https://www.invespcro.com/blog/images/blog-images/ab-testing-2.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ab-testing-2.jpg” alt=”The state of A/B Testing” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    A/B testing is the second most popular CRO method after customer journey analysis

    71%of companies are doing two or more tests

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