Any experiment that involves later statistical inference requires a sample size calculation done BEFORE such an experiment starts. A/B testing is no exception. Calculating the minimum number of visitors required for an AB test prior to starting prevents us from running the test for a smaller sample size, thus having an “underpowered” test.Read More
- Posted in Conversion Rate Optimization
My first experience as a speaker and attendee at the INBOUND18 conference was great. I was taken aback by all the glitz and glamour of such a large show. The lineup of keynotes and spotlight speakers was exciting with names like Beth Comstock, Shonda Rhimes, Reid Hoffman, Deepak Chopra, 2DopeQueens, and A-Rod (no J-Lo did not make a surprise appearance).Read More
- Posted in Infographics
Did you know that 50% of all searches will be voice searches by 2020 and Voice Shopping is estimated to reach $40 Billion in U.S. by 2022. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. Check out our infographic on Voice Shopping in E-Commerce to know about the growth of voice shopping and latest voice shopping statistics and trends.Read More
Multiple Testing/Comparisons Problem: How Adding More Variations To Your AB Test Will Impact Your Results?
I will take you back to 2007 to one of the very first CRO projects we conducted for a large online retailer. The website received a massive amount of traffic (100k per day). Since it was one of our first projects, and the team was a bit trigger happy with AB testing, our first test included 30 different designs to run against the control. The headache of implementing all of these designs was overwhelming. None the less, we launched the test after about six weeks of implementation.
Seven of our challengers beat the original design within five days. The team …Read More
Both user usability testing and a/b testing are important techniques used during conversion optimization. They aren’t poles apart as far as their purpose is concerned. You can say that they are indeed two sides of the same coin.
The ultimate purpose of user testing and a/b testing is to improve the overall on-site experience for users and to improve the conversion rates of websites. However, one must understand the 8 differences between the two and decide when to pick the right test based on its objective. So, let’s find out what is the purpose of each of these tests.Read More
Image Source: quantdare
Seasonality is an ever-evolving trend.
Even if you are not in a seasonal business – your customers are reacting to a particular season in predictable ways that you can leverage.
According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December.
What’s more:Read More
- Posted in Conversion Rate Optimization
CRO projects are complicated. They require a team, management, accuracy, creativity, and organization. There are many pieces to make a project succeed. In this article, I’m going to break down the ins and outs of a CRO project, and how to help spark creative solutions to inspire greater persuasion (and conversions).
But before we start – what does the team look like?Read More
There are millions of aspiring entrepreneurs with actually really good ideas. But ideas are a dime a dozen. From those ideas, only a few convert their concept into a company. And that’s just the beginning of a long struggle. As per data collected by Smallbiztrends startup failure rate is quite astonishing. Only 4% of small business startups could make it to their second year (2011 data). Investopedia also states that even though every month, over half a million new businesses spur, only 50% of those shut down within less than five years.
The missing component to many of these …Read More
Connect with us
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- 8 Ideas on How to Increase Conversions on 404 Error Pages
- Using JTBD Framework to Write Welcome Emails
- The Paradox of Human Behavior in Web Design: Novel vs. Routine Tasks
- 13 tips that helped us improve a landing page conversions by 25%
- The State Of Video Marketing – Statistics and Trends [Infographic]
- The State of Social Media Customer Support – Statistics and Trends [Infographic]
- Post-Holiday Marketing Strategies that increase conversions
- Infinite Scrolling on eCommerce: Is it for every website?
- How to Run Promotions Without Deep Discounts
- This is how people make decisions (with real life examples)