CRO or CVO, which is better for your eCommerce business?

Well, it depends.

There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth.

But, not all eCommerce companies have a customer lifetime value or conversion problem.

Knowing when to use each can be the difference between an eCommerce brand that soars or sinks.

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Working for a CRO agency that helps a ton of eCommerce brands comes with a lot of lessons.

One of the many lessons I have learned so far is:

A website’s value proposition is an element that is too expensive to ignore.

In a world where 80% of DTC eCommerce brands fail, having a good product and a killer value proposition can, at least, give you a fighting chance.

A company value proposition is a versatile tool you can use on- and off-site.

On your website, you can use it to improve customer understanding, …

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Social commerce, also known as social selling or social shopping, refers to the practice of buying and selling products or services directly from within a social media platform.

In 2020, Pinterest, Facebook, and Instagram all relaunched their social commerce tools with a new emphasis on a streamlined online shopping experience.

If the very platforms that facilitate such a trend recognize its importance, you can bet it’s worth considering for your ecommerce business.

Data from eMarketer and Insider Intelligence shows that U.S. retail social commerce sales will reach $36.62 billion in 2021, accounting for 4.3% of total retail ecommerce …

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The eCommerce wave is still unfolding. 

This year, the US eCommerce revenue is expected to reach 469.2 billion dollars. 

And, next year it’s projected to go above 500 billion dollars. 

Global retail eCommerce sales are more likely to reach 4.921 trillion dollars by year-end. 

Looking at those figures, you’d be forgiven for thinking that success in the eCommerce space is guaranteed. 

But, you’d be wrong. 

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 Talk to your customers.

I have seen that statement being tossed around by different marketers on social media. 

It’s probably one of the most common pieces of marketing advice today. 

Sometimes I think it’s half-baked advice because it leaves me with questions like: 

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In the past few years, there has been a significant shift in the world of retail.

Commerce, as we knew it 10 years ago, is different from what we are seeing today. 

If you’re as observant as we are, you probably noticed that many brands have been changing their business models. 

Going from the traditional retail sales model to direct to consumer (DTC or D2C). Many theories explain why this change has occurred. 

Some experts say brands are switching to DTC because they want to maximize their profits. 

Others say it’s the internet that has eradicated the need for middlemen. 

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You’ve invested so much time and energy into your e-Commerce business, products, SEO, and website design.

But for some reason, your conversion rate is not improving.

Hypothetically speaking, various factors may be negatively affecting your conversion rate.

And one of those may have to do with your copy – specifically on your product descriptions.

Contrary to popular belief, writing product descriptions is not all about describing the product. Persuasive product descriptions go beyond mentioning features.

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I have a quick exercise for you. 

Go on Google and search for your product(s). 

Chances are, you will see dozens if not thousands of options that your potential customers could choose from. 

Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, some might even be better than yours. 

Now. Ask yourself these two questions: 

Why should people buy from my e-commerce website? 

What’s the reason they should go with us and not our competitors? 

You probably have answers to these questions. But are those answers well …

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