- Posted in Webinars
Understanding your competitors – whether you’re just starting out a new venture or you have a deeply rooted business – is key for the success of your business.
Competition comes in many forms. It can either be direct or indirect.
Direct competitors are those businesses that offer the same products as yours. Indirect competitors do not offer the same products or services like yours, but they target the same group of customers with the goal of satisfying the same need.
So if you think about it, the definition of competition should not be restricted to products or services that look …Read More
In this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites.
In fact, this has to be one of the unwritten laws governing the world of retail eCommerce.
Regardless of the size of your online shop, your customers’ shopping experience and conversions can be enhanced just by adding those two features.
We have come across case studies where gift cards and wishlists were the difference between an eCommerce shop that has a high conversion rate and one that has low sales.
Folks, gift cards and …Read More
11 E-Commerce Discount Pricing Strategies That Will Increase Conversion Rate of Your e-Commerce Website
Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times.
But when executed poorly, it can program your customers to only make a purchase when a product is on discount. And that, obviously, diminishes your brand value.
So what is the difference between a discount pricing done correctly and one that is handled incorrectly?Read More
Ever discounted some of your products on your e-Commerce website and watched it backfire just a few hours after activating the promotion?
Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. It often seems like discounts are the no-brainer way to boost sales or to attract more traffic to both online and offline stores.
But smart marketers have come to the realization that not every discount promo will pay dividends. Some will just flop.
After so many years in this business, and working with e-commerce companies, in particular, it’s interesting to see how they all operate quite differently. But outwardly, and to the customer, most are just copycats of each other.
Take any women’s clothing category page and remove the logo – is there anything different besides the selection of items and the prices? Companies focus too much on price – because that is what they believe will help distinguish them in a crowded market.
But I’d argue we are struggling with monotony over anything. Visitors looking for a unique experience. Visitors are looking …Read More
- Posted in Webinars
How do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions?
These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis.
If you think about it, the answers to these questions are not as straightforward as one would imagine – they are sophisticated and thought-provoking.Read More
- Posted in Conversion Rate Optimization
Can we use Artificial Intelligence (AI) to improve the user experience on a website and thus impact the site’s conversion rate?
It seems that many products try to mention that they use AI as a unique feature that makes them different from other competitors.
However, many AI methods are always confounded with machine learning methods.Read More
Let’s start with some customer loyalty stats
65% of business comes from existing customers Repeat customers spend 33% more. The cost of getting new customers is five times higher than retaining old ones.
It’s a great thing to have your customers come back for more.
Unfortunately, gaining their loyalty isn’t easy.
Nowadays, choices are overflowing, and customers are getting pickier. 77% of brands could disappear, and customers wouldn’t bat an eyelash. One-third of millennials won’t hesitate to drop a brand like a hot potato if it doesn’t meet their expectations.Read More
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The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
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