Let’s start with one simple fact: you need a post-holiday marketing strategy. 

Why? 

Remember that common saying? Failing to plan is planning to fail.

Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size.

This is actually one of the unwritten laws governing the world of eCommerce. 

This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website:

“Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.”

But after running the A/B test, the results surprised the team to the extent that they thought there was a bug or something. After doing some quality assurance, they were horrified to realize that the results were valid. 

Instead of increasing conversions and enhancing customer experience, the test showed negative results.

Customers’ love for a bargain is indisputable. 

If I wasn’t one of them, I would’ve thought that maybe they are conditioned to only make a purchase when they think they are getting a great deal. 

But being both a customer and a marketer has helped me understand both spheres. 

I understand why customers like promotions, and I understand why marketers often roll out sales promos. 

There is no such thing as an impulse purchase. 

Just because something is “inexpensive” doesn’t mean it’s an impulse decision. 

Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively. 

They’ve gone through a purchase journey – may be faster than others, but they have. 

This customer thought that his purchase decision was on impulse – digging deeper, he was ready to make this decision more than anyone else. 

After speaking to hundreds of customers, I’ve become well versed in understanding how to root out the causality that led to a purchase. It’s …

Heat maps.

They have come a long way and have been used in different industries. 

Being used in different industries is a clear sign that heat maps can be rewarding. You just have to know how to interpret raw data and turn it into insights. 

If you have a Shopify store and need a conversion research tool that can help you understand your users better, guess what you can use? 

Yes, you are right…heat maps. 

As a website tracking tool, heat maps can help open the lid and let you see your visitors’ behavior on your website. 

And once you …