• The illusion of Completeness: How to break this fatal UX design mistake

    • Posted in UX

    Why are users not scrolling on this site

    This is the question that springs into the mind of most digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the “above the fold” content. 

    If it were 1996 – in the early years of the dotcom industry – this wasn’t going to be a concern since users were not expected to scroll. The design of the early websites was centered on the “above the fold” concept and pagination in browsing tasks was the norm. Clicking was interpreted as interaction (and it still is)

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  • How to Analyze A/B Test Results and Statistical Significance in A/B Testing

    When we talk about Conversion Rate Optimization, it’s nearly impossible not to mention A/B testing (or split testing). Actually, many companies think that AB testing and CRO are completely synonymous. But that’s not true. A/B testing is a part of the greater umbrella that is CRO – but that’s a topic for another day.

    From Saas to e-commerce to lead generation websites, many companies now understand how the targeted audience responds to certain changes on their websites, thanks to A/B testing. 

    Most of the website elements you see on popular sites such as Google, eBay and Amazon were evaluated for

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  • Jobs To Be Done Framework in Conversion Optimization Projects

    The primary goal of every CRO Agency is to increase website conversions by ensuring that every aspect of the site is functioning properly. Weeks and months are spent conducting different conversion researches so that every element on the site persuades customers to either make a purchase, download, signup or subscribe.  

    But, having a well-functioning or a usable site doesn’t always guarantee an increase in conversions  —at best, it only increases conversions by 5%. So, besides the site usability, what is the other aspect that optimizers focus on? 

    Take a guess!

    Yes, you’re right. Optimizers also have to peek inside the

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  • How much does it cost to hire a conversion optimization agency?

    This is perhaps one of the first questions any company thinking about hiring a conversion rate optimization agency thinks about. 

    I get asked that question multiple times every week. 

    I also hear the same question from digital marketing consultants who are thinking about providing conversion optimization services. 

    I understand the question. 

    A conversion optimization agency can have an amazing impact on your bottom line, but at the same time, you have to make sure that you have the budget to pay for that service. 

    Understanding the cost of conversion optimization agencies helps you determine if it is a good fit

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  • Road Map to Effective Online Personalization: A Complete Guide To Create Online Personalized Experience

    Marketers have shifted their focus from the “one-size-fits-all” approach to being more personal. 

    Personalization, Especially online personalization, is a medium effort, high return game. According to Gartner, by 2020 companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the brands they purchase from. 

    However, creating the right online personalization requires solid planning and execution. Do it wrong and your customers would avoid you like the plague. In 2017, US brands lost $756 B because of customer mistrust thanks to poor personalization.  

    So, In this

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  • 6 Website Usability Mistakes that Every Developer Should Avoid

    Regardless of the type of website you are working on, it goes without saying that the process of web development requires a team effort between developers, conversion experts, and UX designers. 

    Designers and developers are both analytical and creative problem solvers, and for years, their collaboration has proven that it can move mountains and offer users a great experience. 

    The task of the user experience team is to define and refine roadmaps on the site/product based on the users’ needs, whereas developers are there to implement and breathe life into the design. They both need each other’s contributions to make

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  • A Guide To UX Data Analysis For Actionable Insights

    As Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site. 

    We conduct research, take months gathering data using different CRO techniques and we spend weeks categorizing, classifying and organizing the data into valuable insights.

    The data we gather can either be quantitative or qualitative, but regardless of the type, it’s important that we analyze it so that we know how to communicate the findings in a way that

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  • What Comes First: Content or Layout?

    The 1960s were known for many things, but to copywriters and advertisers, it was the golden age. The Mad Men era was popularized in the hit series Mad Men which focused on the madison square garden advertising agencies that changed creative and copy forever.

    This reminds me of William Bernback‘s statement,

    There are a lot of great technicians in advertising. And unfortunately, they talk about the best game. They know all the rules…They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of

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