How To Convert Different Types of Visitors On Your Website
Reading Time: 13 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Every business wants purchase-ready site traffic, but not every visitor who comes […]
Black Friday 2022: 11 Tips To Prepare Your Shopify Store
Reading Time: 14 minutesThe Black Friday shopping event is one of the most anticipated shopping holidays globally. Started in Philadephia in the 50s, Black Friday is now a recognized shopping event worldwide where thousands of stores offer massive deals and discounts to shoppers online and in brick-and-mortar stores. The previous Black Friday took place on November 25th, 2021; here are […]
Qualities Of A CRO Specialist
Reading Time: 10 minutesImagine this: you’ve poured your heart and soul into crafting a beautiful, informative website. But despite all your efforts, visitors aren’t converting into paying customers. Don’t despair! A secret weapon hiding in plain sight is Conversion Rate Optimization (CRO). By partnering with skilled CRO specialists, you can unlock your website’s hidden potential and transform casual […]
A Guide On How To Properly Implement WordPress A/B Testing
Reading Time: 13 minutesThere’s no denying that every business is on the quest to make more revenue. Be it a SaaS, E-commerce, Lead Generation, or any other model. This is not a bad thing, but to get more revenue, there are two things involved. You need to get more qualified traffic or make more money from your existing […]
The Ultimate Guide to Website Analysis (With Examples)
Reading Time: 11 minutesYou most likely have a live website if you own an online business. And considering the massive competition and the sheer number of online businesses, it feels so much like owning a storefront in the bustling city of the internet. It’s safe to say having a website isn’t enough. Not even close. You have to […]
Free Delivery Marketing: The Impact Of Offering Free Shipping (updated 2023)
Reading Time: 11 minutesSo let me take you on a little trip down memory lane. Think back to the last 3 months, and picture every order you placed online. Can you perfectly recall? How many of those orders did the word ‘free shipping’ influence your purchase decision? One? Two? Three? Or is it all the time? If you’re […]
Everything You Need to Know About User Testing
Reading Time: 18 minutesUser testing is a technique to quickly identify issues with your product that are occurring with your visitors and customers daily, allowing you to make quick adjustments and improve the overall user experience. It’s easy to underestimate the importance of the user experience and how it can greatly impact your conversion rates. This article will […]
How Loyalty Programs Can Set you Apart From your Competition
Reading Time: 11 minutesStudies conducted by us at Invesp show that acquiring a new customer can cost 5 times more than retaining an existing customer. I’m not suggesting that getting new potential customers is bad for business. All I’m saying is that a business isn’t sustainable if it doesn’t focus on making its existing customers happy. Existing customers […]
The Best Examples of Customer Satisfaction Survey Questions in 2022
Reading Time: 11 minutesThe truth about how well your product and business are fairing is in the hands of your customers. It’s easy to assume you’ve developed a fantastic product, and that’s all that matters, but in the grand scheme of things, your customers are the judge of that. This is where customer satisfaction surveys play an essential […]
What Are The 4Ps Of Marketing? The Marketing Mix Explained (with examples)
Reading Time: 11 minutesProducts aren’t sold off the shelves because they’re amazing and revolutionary. Having an ‘amazing product’ is no longer enough. I ran out of fingers when I counted the number of amazing products expected to sell, like hotcakes, but failed due to poor marketing. Think of Crystal Pepsi. Or Amazon Fire Phone. Or that Cheetos Lip […]