• Now available: The Definitive Guide To Multivariate and AB Testing

    The definitive guide to AB and Multivariate Testing

    We are glad to announce that The Definitive Guide To Multivariate and AB Testing is now available in both HTML and PDF format. This guide is a must read for anyone interested in getting an in-depth knowledge of AB and multivariate testing.

    The guide covers the following chapters:

    Chapter 1: What is AB testing? Chapter 2: What is multivariate testing? Chapter 3: What is the difference between AB and multivariate testing? Chapter 4: Comparing AB and multivariate testing tools Chapter 5: The process of creating a successful AB test Chapter 6: What elements should you test in an AB test? Chapter 7: Multivariate and

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  • Effective website navigation (even if you’re not a usability expert)

    website navigation

    Most online shoppers are goal oriented.

    Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties and doubts (FUDs) of the visitor, you can expect the visitor to bounce off or exit your website very quickly.

    Even highly motivated visitors tend to lose patience with a website that does not give them the information they need.

    Website navigation serves the critical

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  • Case Study – Adding clarity to product pages and reducing visitor anxiety increases conversions by 34%

    Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue.

    Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to increasing the conversion rate of the home page or category pages.

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  • 16 mistakes that will kill your A/B testing (and what you can do about them)

    AB testing mistakes

    The scene has changed a lot since we first started doing conversion optimization back in 2006.

    At that time, many marketers and C-suite executive were not convinced that there is a lot they can do about their website conversion rate. Things are much different nowadays with many companies attempting to deploy AB tests on their websites.

    However, the majority of companies continue to primarily invest in visitor-driving activities and set lower budgets for converting visitors into customers.

    Invesp’s 2017 state of the conversion rate optimization survey showed that majority of companies are allocating less than 8% of their digital marketing

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  • Multivariate and A/B Testing Best Practices

    Conducting a multivariate test is exciting.

    By using the right tool, you can quickly develop different designs for your webpage, split visitors between these designs and observe the conversion rates for each variation.

    Done incorrectly, AB testing can result in a waste of money, misuse of staff-hours, and, even worse, a decrease in your conversion rates.

    Here are ten best practices you must follow when conducting a multivariate test.

    A/B testing best practices during the planning stage 1.  Set expectations correctly

    Wrong expectations lead to disappointment and lost investment.

    Many marketers start split testing because they read or watched a case

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  • What Elements Should You Include in an A/B Test?

    As you start the process of multivariate or AB testing, one of the critical questions you will face is: What elements of the page should change and test?

    This article will suggest many elements that you should consider when creating a test. However, before you jump into selecting elements and creating variations for them, ask yourself: Why are you picking a particular item to test?

    The process of selecting elements to test on a page is where real conversion optimization happens.

    If you are looking for a long-term strategy, something that will produce a meaningful impact on your bottom line, then

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  • The Process of Creating a Successful A/B Test

    You need people who can design proper test scenarios, analyze results accurately, and create meaningful follow-up experiments.

    Poorly designed experiments might not provide concrete insights into why visitors behave a particular way on your website. You need criteria to determine, for example, which elements on a page you should test, which external and internal factors could affect the results, and in which ways to create the designs for new phases of your testing program.

    As much as testing is essential to any conversion optimization project, it should only be conducted after the completion of equally essential stages of optimization work

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  • Comparing Multivariate & AB Testing Tools (updated for 2018)

    It is time now to select an AB or multivariate testing platform to start running your tests. There are over thirty different tools available in the marketplace for you to choose from. So, you might ask:

    What is the right split testing tool for my website? Will I affect the success of my conversion optimization program by choosing one particular tool?

    The market is full of testing tools that range from simple free tools to sophisticated enterprise split testing software. This article will walk you through the pros and cons of different split testing tools available.

    We will also suggest

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