It’s Digital Marketing 101: online marketing success requires three things. First, you need a presence, which is your website, landing page, social profiles, etc.. Second you need to attract people to your site, which you do through search engine optimization (SEO), paid advertising (PPC), social media, content, etc.. Third, you must convert those people, which you do with conversion rate optimization services.

Considering that if any one of those three things is missing, the rest of your digital marketing effort will be in vain, it can be said that each are of the similar import. (Your web presence is actually …

How can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases:

1 – Continuous Analysis. Brands need to adopt tools and methods to measure and act on changes in consumer needs and market forces.

2 – Define problems. Know what you’re trying to solve. Business challenges are complex, so writing down your business challenges will help you stay focused and on target.

3 – Ideate. Develop points of view and hypotheses for your ideas.

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In this webinar we discussed 10 most common SEO mistakes that content marketers make.

Going for Likes, Not Links Mis-placing the content Targeting the wrong audience No help from a  “Power User” Using the wrong words Breaking the site No systematic outreach No gathering of “Intell” Being activity focused Buying into SEO Myths

It’s generally accepted that at least 90% of all clicks on search results happen on the first page. And of the remaining 10%, it’s generally accepted that an above average portion of those are people who are doing research, looking for “how to” instructions and otherwise not being the target audience for companies marketing their products and services online.

It’s also generally accepted that about one third of those clicks on the first page are made on the pay-per-click (PPC) ads that appear in the top three positions in the left-centre of the page, above the organic results, and in …

How long does it take to create an AB test? This is a frequent question we here from our users. This is a demo video showing how to create an AB test using Pii (http://pii.invesp.com) in less than 3 minutes.

This is it. The big show. It’s what we all came here for. It’s the entire reason you designed and built a web site and landing page. It’s the focus of your conversion optimization and the raison d’etre of your digital marketing program.

It’s time for you to reach the conversion goal of your page and “make the sale”.

It’s time for web visitors to take your call-to-action.

As we mentioned in Part 2 of this series about writing Headlines, the oldest rule of selling is that you must ask for the sale. It’s not enough to think your visitor …

It seems odd that we’ve gone through two posts about how to write web copy that sells and, so far, all we’ve written may be a few headlines. But fear not, after following the steps in Part 1 – Preparation and Part 2 – The Headline you now have a clear idea of the direction your copy needs to take and what it needs to do, including:

Focus on the conversion goal of the page Speak to your target audience Address them where they are in the buying cycle Highlight the benefits of your offer Use keywords and/or keyphrases Have …

This conversion rate optimization webinar will help you understand how to convert more of your website visitors into long time customers. The webinar will also include a Optimization Clinic where we will review many websites of the attendees and give them advice on where they can optimize and improve. Please make sure to send us your website if you would like it to be reviewed. It is going to be an information packed, engaging hour.