Both A/B testing and multivariate testing share the same concept: splitting visitors between several designs of your website or webpage to determine which of these designs generates more conversions.

So, which of these two methods is best suited to help you increase your website conversion rate?

AB Testing

AB Testing (or Split testing) allows you to test one or more variations for each page on your website against each other.

Let’s take few examples:

On an e-commerce website, you can create a new design of your product page to test whether the product image should be placed on the left or …

Editor note: Please note that we use button colors, fonts, headlines as a way to clarify the concept of testing. Succesful AB and multivariate tests will include more sophisticated changes to your page.

Multivariate Testing or MVT testing is the process of testing multiple variations of multiple elements on a webpage with the goal of determining the best combination of different elements on the page to increase conversions.

By using MVT testing software, you can test different variations of any element on your page (headlines, images, buttons, etc.) to measure their impact on your conversion rates. The following image displays an …

If visitors are not converting on your website, then obviously, there is a problem that is stopping them.

You can go ahead and ask your design team to create new designs, but the question remains: how do you know that the new designs will convert more visitors compared to the original design?

That is where AB testing comes in handy.

A/B testing (sometimes referred to as split testing) is the process of testing multiple new designs of a webpage against the original design of that page with the goal of determining which design generates more conversions.

The original design of a …

Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. 

Global online retail sales are growing and is estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016.  In terms of country, UK has the highest retail E-commerce sales as %age of total retail sales (15.6%) , followed by China (13.8%), Norway (11.5%), Finland (10.8%) and South Korea (10.5%).  Check out our infographic “Globe Online Retail Spending” for latest statistics and trends.

Infographic by- Invesp Conversion Optimization

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Ad blocking has grown from roughly 21 million users in 2009 to 198 million active global users as of June 2015 and is estimated to cost publishers nearly $22 billion during 2015.  Check out our infographic on Ad Blocking for latest ad blocking statistics and trends.

Infographic by- Invesp Conversion Optimization

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<a href=”https://www.invespcro.com/blog/images/blog-images/ad-blocking.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ad-blocking.jpg” alt=”Ad Blocking Statistics and Trends” width=”580″></a></p><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

Estimated Ad Blocking Cost (in Billions)

Year Estimated cost ( in Billion) 2014 11.7 2015 21.8 2016 41.4 …

Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

Like most eCommerce store owners, optimizing your conversion rate is probably high on your list of New Year’s resolutions.

The problem, however, is figuring out what exactly you need to optimize for. From copy and design to social media and checkout process, there are …

Did you know that nearly 2.1 Billion people in this world have social media accounts.  Nearly 7 in 10 internet users are active on social media and 4 in 10 internet users actively use social media apps. More than 50% of Facebook users use social media platform more than once a day, followed by Youtube(28%) , Google+ (25%) , Twitter(27%) and Instagram (24%) . Check out our latest infographic on “Social Media Engagement” for latest statistics and trends.

Infographic by- Invesp Conversion Rate Optimization

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Editor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide.

Let’s start with the bonus!

I faced this situation many times: Our design team is busy working on a project for a client and we after creating the landing page, we discover we need a nicely designed call to action button to use in it. So we start searching for the perfect …