Imagine that you could personally greet every potential customer; get a deep understanding of what she’s looking for, and why, and present her with the perfect solution – at the right price. Imagine the great referrals you’d get. Imagine how simple and easy it would be to grow your business. Imagine the awesome sales charts!

OK, let’s get back to reality.

While having the perfect solution to every client’s need may be a dream, digital marketing lets you get closer to it than any other marketing media. Landing pages are your opportunity to tailor your offer to increasingly thinner, more …

Have you considered studying your competitors to understand what their customers think of them, what can you learn from them in terms of good features and what you should avoid?

Conducting a competitive landscape analysis is an important step of any conversion optimization program.

Why competitive analysis for conversion rate optimization is important

1. A comprehensive competitive analysis is critical part of any CRO program. Sometimes expanding your conversion rate optimization beyond your website and looking at your competitors can make some fruitful gains.

2. It helps you understand how customers and potential customers think of …

We’ve railed on at length in this blog about paltry online conversion rates. It seems like they are stuck in quicksand. Try as we might, we just can’t pull them out of the single-digit mud.

Perhaps even more frustrating is the lack of reasoning about why the rates are so poor. A Google search for “why are online conversion rates so low” produces only three results that actually talk about low rates, and two of those are really a “reverse psychology” approach to telling you how to improve rates.

The one remaining result, from econsultancy.com, echoes what we have maintained here on …

Did you know 50% of SMBs spend less than $300/month on online marketing and 75% of SMBs believe that internet marketing is ‘effective’ or ‘very’ effective at attracting new customers. Check our latest infographic “Online Marketing For Small Businesses” for latest small businesses online marketing statistics and trends.

Infographic by- Invesp Conversion Optimization

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<a href=”https://www.invespcro.com/blog/images/blog-images/online-marketing-small-businesses.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/online-marketing-small-businesses.jpg” alt=”Online Marketing for Small Businesses” width=”580″></a></p><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversions</a>

How much marketing budget small businesses allocate to online marketing

   %age of Marketing budget Spent …

As we have gone through each post so far in this blog series, including Part 1 – Creating Awareness, Part 2 – Building Interest, Part 3 – Coaxing Desire, it’s clear that every step in optimizing your conversion funnel, and thereby optimizing conversion rates, is critical. Remove any one step and those that come before it are futile, and those that follow can’t happen.

But getting your prospects to take action is where all your funnel optimization pays off. And that’s perhaps what makes it the most important – and frustrating – step in the funnel. All that potential built …

It may not be as exciting as “Orange is the New Black”, but we’ve enjoyed a good ride so far through this blog series. In “Part 1- Creating Awareness” and “Part 2 – Building Interest” we learned:

It is inevitable that your conversion rates will improve if you optimize your conversion funnel. We use an AIDA-based (awareness, interest, desire, action) funnel as an example throughout the blog series. Creating awareness of your business and/or products isn’t the numbers game so many make it out to be. Instead, you need to find your target markets and share your unique value. Your …

Hopefully you’ve arrived here after reading Optimize Your Conversion Funnel – Part 1. In addition to being a fascinating read, Part 1 outlined the following points, among others:

We generally focus online conversion optimization on the point of sale, but conversion-killing elements higher up in the conversion funnel are often the culprits. It helps to “brand” your conversion funnel to create a seamless path for the customer by focusing on her needs at every step, and communicating with a consistent voice throughout. It’s a mistake to hinge the success of the “Awareness” stage of the funnel exclusively on numbers like …

Converting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.