• AIDA: Great Opera; So-So Marketing Model

    If the end of a sale is likely the end of your relationship with the customer you just had in your hand, then it’s time to review your system.

    According to the AIDA model, once your ecommerce conversion is complete, or your brick and mortar sale happily leaves, your efforts have been successful. Of course they are; you made a sale and that’s always a success. But it has the potential for far more success.

    The AIDA model is:

    Awareness – Letting your markets know you exist
    Interest – Give them the relevant features and benefits
    Desire

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  • US Online Ad Spending Statistics

    Detailed Infographic covering the latest US Online Ad Spending Statistics for Search Engines, Online Display Advertising, Online Video Ads and Social Media Ad Spending

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/us-ad-spending.jpg”><img src=”https://www.invespcro.com/us-ad-spending.jpg” alt=”US Online Ad Spending Statistics” width=”580″></a></p>
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    US Ad Spend On Search Engines

    Year Search Ad Spending

    ( In Billions) %age Change 2011 15.36 27.9% 2012 19.51 27.0% 2013 22.86 17.2% 2014 25.41 11.2% 2015 27.37 7.7% 2016 29.11 6.3%

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  • Should Headlines Dictate Your Mobile Ecommerce Strategy?

    If you’re involved in any way with ecommerce, you’ve heard for the last couple years that the mobile ecommerce wave is about to come crashing in and change ecommerce forever. But, even if you squint a bit, it’s tough to see as much as a noteworthy swell on the horizon.

    If you’ve invested in mobile ecommerce, you’re ahead of the wave. Depending on how far you took it, it can be relatively inexpensive and when the wave comes in, you’ll surf it longer than the rest.

    If you haven’t yet mobilized your ecommerce, you may want to hold on just

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  • Solve the Two Biggest Content Marketing Problems with One Tactic

    Take a look below at the graph of Content Marketing Challenges from emarketer.com, but don’t take too long because the first two challenges tell almost the whole story: by far the largest issues facing content marketers are:

    Finding time for content marketing, and Creating original content

    That’s the bad news and, as content marketers know, it’s not really news.

    The good news is you can solve both of these problems with a single tactic. Improve your content mileage, or get more use from your content, and you will reduce the need to create more and, as a direct result, the

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  • 3 Tips for Tuning Up Your Email List

    You have heard this many times, but it has yet to be overstated: email marketing is one of your most powerful marketing vehicles. You will be hard-pressed to find another channel that is as simple, fast, accepted, direct, targeted, personalized, trackable, cost-efficient and effective. And ROI isn’t hard to come by either.

    The engine that makes email so powerful is the email list. Your email doesn’t work without it. And if it’s in poor condition, your email marketing will be that much less efficient and effective.

    The mistake many marketers make is in thinking that all they need to do

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  • How to Optimize Your Landing Pages [Infographic]

    Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online campaign. These pages are specifically designed for visitors and offer the first chance to convince and convert your visitors into profitable leads and customers.

    Check out our Infographic on how to create an effective landing page and for best practices of landing page optimization.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/landing-page.jpg”><img src=”https://www.invespcro.com/landing-page.jpg” alt=”How to Optimize Your Landing Page” width=”580″></a><br /><br /><br /><br

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  • Four Easy Ways to Cut Shopping Cart Abandonment Rates

    If you haven’t yet, you should check out the  “Shopping Cart Abandonment Rate Statistics” infographic posted earlier on the Invesp blog. Khalid’s opening sentence says it all – “If you run an e-commerce business, you must be aware of the Shopping Cart Abandonment Statistics of your website”.

    But, if you don`t know your stats, the infographic is a great place to start, because there, plain as day, right off the top, are simple, easy to understand data that can instantly reduce your shopping cart abandonment rate by at least 10%.

    Some Things are Difficult to Change

    Check the “Why Web

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  • Shopping Cart Abandonment Rate Statistics [Infographic]

    If you run an e-commerce business, you must be aware of Shopping Cart Abandonment Statistics of your website. For those who have never heard of this term before, Shopping cart Abandonment rate is the percentage of shoppers who placed products in the Shopping Cart but did not complete the check-out process

    According to researchers, the average Shopping Cart Abandonment Rate of e-commerce websites is 65.23%, which means that shoppers didn’t complete the checkout process 65 times out of 100.

    Our infographic on “Shopping Cart Abandonment Rate Statistics” covers some interesting facts about the following:

    Shopping cart abandonment Online conversion Major

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