• Get Prospects to Notice Your Shopping Cart Notices

    Shopping cart abandonment is one of those topics that I could really go on and on about.

    Instead of giving you the usual, though, I’d like to give you some tips with unconventional twists to help you minimize it

    After all, shopping cart abandonment is one of those things that has to be aggressively fought every day that you’re in business. Making a few unique choices about how your shopping cart presents notices may help to increase your conversions.


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  • Imagine Images in Your Shopping Cart

    I think it’s time for a little discussion about using images in shopping carts.

    This is just because I don’t see anybody else talking about the importance of images in them.

    The topic seems to be ignored. Whenever I see marketing professionals write about these things, it’s usually just in side note form.

    But, no more!


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  • Identifying Logic and Emotion in Cross-selling and Up-selling

    Cross-selling and up-selling on a digital platform is something that has only recently been taken seriously by online business owners. Eight years ago, only about 24% considered up-selling. That’s a criminally tiny percentage, considering the profit potential that cross-selling and up-selling boasted even back then.

    Reading that particular percentage made me wonder if business owners truly understand the ideas behind cross-selling and up-selling. Sure, there are now those who implement some form of them on their shopping carts, but I would guess that there are more who don’t understand why they work.


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  • Automatic Population Can Put the Brakes on Your Conversions

    Reducing the number of steps that a prospect has to take to place an order is usually a goal of business owners. Doing so makes it easier for prospects to complete a sale and for businesses to make a profit. Given that, it’s no wonder why it’s at the top of to-do lists.

    One of the ways that business owners try to crack down on the complexity of shopping carts is to implement the automatic population of information. When customers arrive at their personal shopping carts, they’ll find forms and fields pre-filled with their personal information, theoretically making it

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  • Are FUDDs Fudging Up Your Conversions?

    You don’t even have to answer that question. I already know the answer.

    The truth is that no business has the business of conversions 100% right.

    In fact, no matter how successful a business is, there is always going to be someone, somewhere trying to make it even more profitable.

    That person will sometimes succeed and sometimes fail…thanks, in part, to FUDDs.


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  • How to Understand Buyer Motivation Without Telepathy: Start with Keywords

    If only I could read my clients’ minds . . . Do you ever find yourself thinking this? What if it were true? Landing pages and ecommerce sites could be created in a snap. Your copy would feel personalized and genuine. Customers would feel like they know you personally because your site does such an excellent job of catering to their needs, offering their wants and alleviating their fears. You would have a whole and untainted understanding of motivation, one of the most basic elements of conversion optimization. Linda Bustos of Elastic Path points out that motivation is the most

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  • Use Unique Loyalty Programs to Drive Up Sales

    Most business owners know what loyalty programs are. Too few actually implement them. Even less use programs that customers aren’t tired of seeing.

    I have a problem with that.

    At worst, a customer confronted with a loyalty program that they’ve seen too many times before can feel burdened. It’s almost like you’re requesting them to do extra things that other businesses have asked them to do, too. And before you.

    The solution? A unique loyalty program.


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  • Emotional Targeting- Smart Marketing or Virtual Sucker Punch?

    A few days ago, an acquaintance gave me a link to a public service announcement that had been uploaded to YouTube.

    The theme of the video was sexual abuse/incest. The contents were shocking and repulsive. It included a father toasting to the union of his daughter and son-in-law while cracking jokes about her physical prowess. The daughter sat idly by, enjoying herself and smiling all the way through.

    After I finished watching the video, I couldn’t help but wonder about the marketing behind it. What struck me most about it was that it aimed to scrape the barrel of

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