Just like bricks and mortar retailers, winning at ecommerce comes down to providing your visitors with the best user experience (UX).

From the shoppers point of view, the best experience can be a simple as finding the lowest price, even on a poorly designed site with otherwise bad UX .

But, generally speaking, a better overall ecommerce UX  translates into more conversions, better conversion rates and – ta da – higher sales.

The problem is that creating a better UX can be a complex task with seemingly endless options, each of which must be researched, tested, implemented, including for different …

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A retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two key aspects to this customer that you need to remember:

Make sure it is indeed really easy to buy and they don’t have to go searching for your “buy” button. Make sure they have a …

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I recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level.

Customer Reviews Ratings
People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. Customers reviews give other customers an unbiased perspective on a product.
However, the problem for many companies is getting customers to add reviews. You can ask the customer post product purchase and delivery to give feedback of the product that you can display …

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Every company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR CART PAGE!! At this point, you may want to consider some UX and conversion optimization tips to lower that abandonment and raise those conversion rates:

1. Provide images, short descriptions and links for the items in the cart

Everyone wants to make sure that the …

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First impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second.

Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression.

As such an important part of your landing page, headlines are a great place to start your a/b or multivariate testing to improve your conversion optimization.

As you read through the list of testing options, remember that there are no rules for what works. That’s why you need to test!

The Trigger & Benefit – …

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It is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level:

Multiple product images
The problem with using a single product image is that it does not show the all the important features of the product, nor the different angles, which in turn opens up a series of questions and doubts from the potential customer. Using multiple images helps showcase your product from different angles, colors and features. Research shows that using multiple images result increase in conversion in comparison …

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A detailed Infographic on how to test landing pages, difference between A/B testing and Multivariate testing,important landing page element , landing page testing mistakes and lot more.

Infographic by- Invesp

To Publish this Image on your Blog or Website . Copy this code

<a href=”https://www.invespcro.com/landing-page-testing.jpg”><img src=”https://www.invespcro.com/landing-page-testing.jpg” alt=”How To Test Your Landing Pages” width=”580″></a><br /><br /><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

What is A/B Testing –

A/B testing or split testing is an experimental approach to compare two versions of a landing page (A and B), which are identical except for one variation that might impact a user’s …

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According to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment.

Add Description for Fields Labels
Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra help, so for example, instead of showing a “?” or having a mouseover effect that shows details of what’s being asked, you can simply display the information below the form labels.

Highlight Credit Card Fields with Security Icons
Study shows that users …

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