• The Importance of Multichannel Marketing – Statistics and Trends [Infographic]

    Importance of Multichannel Marketing - Statistics and Trends

    More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction.  Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.

    Infographic by- Invesp Conversion Optimization Consulting Company

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    <a href=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif”><img src=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif” alt=”The importance of multichannel marketing” width=”580″></a></p><br /><br />

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  • 15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now

    Conversion rate optimization mistakes

    Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a period of time it has become one of the most important factor in revenue generation.

     Surprisingly, you’re doing good if your conversion rate is around 2% – 5%. This means, however, on average, over 80% of your site visitors come to your website

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  • How to Create a Cart Abandonment Strategy That Wins Back Customers

    Shopping cart abandonment Strategy

    Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double.

    One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to

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  • DIY: How To Map Your Buyer Personas To Improve Conversions

    How To Map Your Buyer Personas To Improve Conversions

    A successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers .

    That’s when buyer persona come into play. You cannot sell anything without knowing your customer. Period.

    The major problem with marketers is that they still play the ‘guessing game’ when it comes to framing buyer personas. By having a vague idea about your buyer, you lose out on the essence of your marketing

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  • How Free Shipping Influence Online Buying Decisions

    How Free Shipping Influence Online Buying Decisions

    Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items to cart to qualify for free shipping. Check out our infographic to know the importance of free shipping and how free shipping influence online buying decisions.

     

    Infographic by- Invesp Conversion Rate Optimization Company

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  • A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience

    “The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best.

    The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue.

    So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description?

    The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page:

    a manufacturer’s description; a

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  • Case Study: How Incentives and Trust help a Billion-Dollar Company Increase Conversions by 6.89%

    Trust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present.

    There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site.

    For one of our clients, a poorly placed incentive as well as difficult to locate trust elements on the cart page became an obstacle to increase conversion. But by recognizing the opportunity, it eventually allowed us to achieve a 6.89% increase in conversions for a

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  • 5 Proven Conversion Rate Optimization Principles that Won’t Hurt Your Website

    Conversion rate optimization principles

    Usually, conversion rate optimization requires time and resources to gather the customer insights, find out why your website visitors are not converting, make assumptions, and then test them.

    If at the moment you don’t have neither time nor any resources or afraid of wasting your precious time on trial and error and testing out various conversion rate optimization ideas to see how they work, there are five time-tested CRO tactics that are sure to get you the results you are looking for.

    1.Earn the Trust of Your Customers

    Even advanced marketers struggle to earn the trust of their customers. The

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