Digital Coupon Marketing – Statistics and Trends [Infographic]

Reading Time: 2 minutes Did you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of US internet users have redeemed a digital coupon or code at least once in 2016 and is […]

14 Tips to Increase your Blog Subscriptions With Conversion Optimization

Reading Time: 7 minutes Converting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.

5 Reliable Guidelines for Designing Higher-Converting Landing Pages

Reading Time: 7 minutes What’s the first question you ask yourself when you set out to design a landing page? As a loyal reader of the Invesp blog, you’ll know that designing landing pages to optimize conversions starts with … the conversion goal. It’s fairly simple; you want conversions, so start there. So that first question is: “what action […]

The “Call-to-Search” for Ecommerce Conversion Rate Optimization

Reading Time: 5 minutes How’s your ecommerce conversion rate doing? Has it improved lately? If you are like the bulk of online retailers, the answers are, in order, “poorly” and “no”. In May of 2012, Invesp reported average online conversion rates of 2.14% in their “Shopping Cart Abandonment Rate Statistics” infographic. Three years later, Monetate analysed almost 8,500,000,000 (yes, […]

How Branding Influences Purchase Decisions [Infographic]

Reading Time: 2 minutes Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online […]

How to Defeat the Challenges of Conversion Optimization

Reading Time: 5 minutes It’s Digital Marketing 101: online marketing success requires three things. First, you need a presence, which is your website, landing page, social profiles, etc.. Second you need to attract people to your site, which you do through search engine optimization (SEO), paid advertising (PPC), social media, content, etc.. Third, you must convert those people, which […]

Apply the right methodology to achieve over 50, 90, and 200% increase in conversions

Reading Time: < 1 minute This conversion rate optimization webinar will help you understand how to convert more of your website visitors into long time customers. The webinar will also include a Optimization Clinic where we will review many websites of the attendees and give them advice on where they can optimize and improve. Please make sure to send us […]

How Smartphones Can Influence Shopping Behavior [Infographic]

Reading Time: 2 minutes The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that mobile devices now account for 15.4% share of total digital commerce spending worldwide! 50% of the overall online U.S. retail traffic is now through mobile devices.We’ve got many […]