Reading Time: 8 minutesA successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers . That’s when buyer persona come into play. You […]
Reading Time: 7 minutes“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best. The state of advertising and marketing products online has undergone a drastic change compared to the 60s and 70s. Now, companies online want to present quick information, make sales, and increase revenue. So, can e-commerce stores nowadays benefit from […]
Reading Time: 7 minutesTrust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present. There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site. […]
Reading Time: 15 minutesThe meaning of “best practices” has become blurred to me, in my over a decade tenure as a CRO expert.The term misleads us to believe we’ll successfully apply a one-size-fits-all solution across verticals and markets. Websites need different solutions and implementations.The promise of magical elements raising conversions only holds true after thorough research and careful […]
Reading Time: 10 minutesLanding pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up […]
Reading Time: 7 minutesThe priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel. From the moment a customer first comes in contact with your brand to the […]
Reading Time: 9 minutesMost conversion rate optimization (CRO) strategies follow the same formula: tweak an element (like color, size, or copy), run A/B tests, and optimize based on the results. While these CRO techniques work, they can also be difficult to pull off. Plus, since most of your competitors are already using them, they give no real competitive […]
Reading Time: 7 minutesThe landing page is the heart of any conversion-focused marketing campaign. Yet, they are widely misused and poorly understood. Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite? In this post, I’ll share […]
Reading Time: 10 minutesBounce rate is the bane of every marketer. For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages). Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on […]
Reading Time: 6 minutesIf you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers. Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost. Instead, if you send your visitors to a targeted landing page, you can […]
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