All posts by Khalid Saleh

  • How to Create E-commerce Emails that Actually Work

    ecommerce email marketing

    Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective.

    According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%.

    Email also converts much better than nearly every other channel. According to Monetate’s Q1 2015 report, email has a conversion rate of 2.18%. This is higher than search (2.04%) and social media (1.17%) traffic.

    This is why in a survey of marketers, 68% ranked email as ‘excellent’ or ‘good’ for ROI – far ahead of PPC (54%) or

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  • Online Ad Fraud – Statistics and Trends [Infographic]

    online ad fraud statistics

    Did you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay a premium of 11% or more for certified human traffic. Check out our infographic on Digital ad fraud for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ad-fraud.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ad-fraud.jpg” alt=”Ad Fraud Statistics and Trends” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Bots account for

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  • How Effective is Inbound Marketing – Statistics and Trends [Infographic]

    Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How Effective is Inbound Marketing” for latest inbound marketing statistics and trends.

     

    Infographic by- Invesp Conversion Optimization Services

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/inbound-marketing.png”><img src=”https://www.invespcro.com/blog/images/blog-images/inbound-marketing.png” alt=”How effective is inbound marketing” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer

    Globally,

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  • Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3% [Case Study]

    conversion rate case study

    Too many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression.

    As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization is about anticipating the information that the visitor needs, and presenting that information to the visitor at the right time and in the correct placement and location.

    This case study demonstrates how presenting information at the right time and the right location, as well as

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  • The State of Omnichannel Shopping – Statistics and Trends

    With customers continuing to get more comfortable with omnichannel shopping,  Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience.  Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on “The state of Omnichannel shopping” for latest statistics and trends.

     

    Infographic by- Invesp Conversion and Landing Page Optimization

    To Publish this Image on

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  • E-commerce Product Return Rate – Statistics and Trends [Infographic]

    Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Check out our new infographic for latest E-commerce product return rate statistics and trends.

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png”><img src=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png” alt=”Ecommerce product return Statistics and Trends” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Top Reasons why consumers

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  • Selecting The Right Conversion Optimization Company

    selecting the Right CRO firm

    The right conversion optimization firm can transform your online business.

    When seeking for key competitive advantages for their sites, many executives of online companies often wonder about the criteria to select the most suitable conversion optimization company to help them achieve their goal.

    With so many CRO companies in the marketplace, finding the perfect partner for your business can be an overwhelming task. Choosing the wrong company will mean wasted investment, effort and time.

    The following discussion is aimed at helping you establish the criteria to look for when selecting a conversion optimization firm. There are no set rules you

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  • The Importance of Customer Loyalty Programs – Statistics and Trends

    Customer loyalty program benefits

    Did you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%.   Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month.

    69% of consumers say choice of retailer is influenced by where they can earn customer loyalty/rewards program points whereas 57.4% of consumers join loyalty programs to save money, 37.5% to receive rewards. Check out our latest infographic to understand the importance of customer loyalty programs and how they

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