All posts by Khalid Saleh

  • 4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates

    psychology principles

    Psychology is the “secret sauce” of conversion rate optimization.

    You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users.
    User psychology tells you what customers actually care about at a primal level. Master this and you will see happier users and better margins.

    In this post, We’ll share 4 proven principles of psychology to help you increase conversion rates.

    1. Take advantage of loss aversion theory

    Loss aversion theory says that people would rather avoid a loss than reap a

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  • 8 Ways You Can Tweak Your Microcopy To Boost Your Conversion Rates

    Tweak Your Microcopy To Boost Your Conversion Rates

    “No credit card required.”

    “Never shared, never spammed.”

    “Change your profile whenever”

    These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users.

    When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value.

    In this post, I’m going to show you 8 ways you can use microcopy to boost your site’s conversion rates.

    What is microcopy?

    In a nutshell, microcopy is any small bit of text/copy that helps address user concerns, clarify product value, or convince customers.

    This, for example,

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  • 7 Ways to Improve Conversions by Addressing Customer Fears and Anxieties

    Improve Conversions by Addressing Customer Fears and Anxieties

    Remember the first time you visited an unknown brand’s website?

    Like most people, you would have been cautious, if not apprehensive. You don’t know the quality of their products nor how others perceive the brand.

    A lack of customer trust is one of the biggest hurdles to better conversions. By addressing these fears, uncertainties, and doubts (FUDs), you can greatly increase your conversion rates.

    In this post, I’ll show you 7 easy ways you can address customer fears and anxieties to improve conversion rates.

    1. Assure customers of your shipping policies

    One of the greatest disappointments as an online business

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  • US Digital Display Ad Spending – Statistics and Trends [Infographic]

    Did you know US Display Ad Spending is estimated to reach $46.69 Billion in 2019 from $26.15 Billion in 2015 and the average clickthrough rate of display ads across all formats and placements is 0.06% . Check out our latest infographic on “US Digital Display Ad Spending” for latest US display ad spending statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=””><img src=”” alt=”US Digital display ad spending” width=”580″></a></p><br /><br />
    <p>Infographic by- <a href=””>Invesp Conversion and Landing Page Optimization</a>

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  • Mobile Search Engine Advertising – Statistics and Trends [Infographic]

    Mobinle Search Engine Ads

    Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019.  88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing (3%) and Yahoo (1%). Check out our infographic on “Mobile Search Engine Advertising” for latest statistics and trends.

    Infographic by- Invesp Conversion and Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=””><img src=”” alt=”Mobile

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  • 5 Tips to Run A/B Tests The Right Way

    When you implement changes into your marketing campaign how do you know these changes will be liked by your audience?

    More importantly, how do you know the changes will convert your customers better than what you had earlier?

    This is where A/B testing comes in place.

    Besides increasing your conversions, A/B testing helps you look beyond your analytics and figure out what your customers really care about.

    As powerful as it may be, A/B testing is also hard to understand for most businesses. So in this article, I’ll share some tips to help you do A/B testing the right way

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  • How to Split Test Without Harming Your Site’s SEO

    Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

    When done right, split testing can help you capture more leads, get more visitors and increase sales.

    When done wrong, it can cost you time, money and your search engine rankings.

    Split testing is confusing for search engine spiders. In any successful A/B test,

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  • The State of A/B Testing [Infographic]

    AB Testing Statistics

    A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

    Infographic by- Invesp Conversions

    To Publish this Image on your Blog or Website . Copy this code

    <a href=””><img src=”” alt=”The state of A/B Testing” width=”580″></a></p><br /><br />
    <p>Infographic by- <a href=””>Invesp Consulting</a>

    A/B testing is the second most popular CRO method after customer journey analysis

    71%of companies are doing two or more

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