Reading Time: 13 minutesCustomer journey mapping is extremely popular, and more companies are adopting it. In fact, a recent Google search for the term “Customer Journey Maps” returned 5.3 million results. What are customer journey maps, and why are they such a big deal? In short, customer journey maps visually represent a customer’s relationship with an organization. They […]
Reading Time: 11 minutesPersonas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact: Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit. But, many marketers have tried them and given up, […]
Reading Time: 11 minutesIf only CRO was so easy: find the exact point at which the user loses interest in a page. Figure out why. Fix it. Eat a bagel. If you’re reading this, it’s likely that you’re familiar with the obstacles that prevent this dream from fruition. For over a decade we have worked hard to figure […]
Reading Time: 9 minutesPeople believe that the key ingredient to making an attractive and useful webpage lies in its design quality. But the real underlying current that drives a visitor forward is the site’s usability and navigation. User satisfaction significantly depends on the informational architecture of a website and how it delivers the necessary information.
Reading Time: 16 minutesCertainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]
Reading Time: 5 minutesEditor note: This is a guest post by McKenzie Gregory who is a content writer on the marketing team at Emma. Consider these two scenarios: Scenario #1: You’re grabbing a cup of coffee on the way to work. You order what you want, pay for it, get your coffee, and go on your way. Scenario #2: […]
Reading Time: 10 minutesIt’s true. Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals. This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit. Related to unintentional […]
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