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Lisa Ross

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Reading Time: 2 minutesDid you know shoppers that clicked a product recommendation were nearly 2x as likely to come back to the site and personalized product recommendations account for just 7% of visits but 26% of revenue? Check out our infographic on “The importance of cross-selling and E-commerce product recommendations” for the latest e-commerce product recommendations statistics and trends.

Reading Time: 2 minutesDid you know that millennials now make more than 54% of their purchases online? Also, did you know that millennial spending in the US is estimated to account for 30% of total retail sales by 2020? Check out our infographic “Millennial Online Shopping Habits” for latest millennial online spending habits and trends.

Reading Time: < 1 minuteDid you know US local digital ad spending is estimated to grow from 60.7 billion U.S. dollars in 2017 to 71.3 billion in 2022? Check out our infographic “The State of Local Digital Ad Spending” for latest US local ad spending statistics and trends.

Reading Time: 2 minutesWelcome to our comprehensive exploration of welcome email statistics! In today’s digital landscape, the welcome email serves as a crucial touchpoint in engaging audiences effectively. Our insightful infographic delves into key trends and best practices, providing valuable insights to enhance your email marketing strategies. Did you know Welcome emails generate 4x more opens and 5x […]

Reading Time: 15 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. There are more than a billion websites, and this figure is increasing […]

Reading Time: 10 minutesSometimes, CRO gets you in a rut, and you need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on […]

Reading Time: 2 minutesDid you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand. Check out our infographic “The importance of Referral […]

Reading Time: 18 minutesDifference Between A/B Testing and Usability Testing Usability testing and A/B testing aren’t poles apart as far as their purpose is concerned. The ultimate purpose of User testing and A/B testing is to improve the overall on-site experience for users and improve conversion rates Purpose Of A/B Testing The objective or core purpose of A/B […]

Reading Time: 13 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Seasonality is an ever-evolving trend.. According to BigCommerce, nearly 40% of online […]

Reading Time: 8 minutesThe quality of insights that you can expect to glean from clickstream data is directly dependent upon the quality of meta-data that you can attach to visitor sessions taking place on your digital platforms. Visits, page views, bounce rates, cart abandonment, etc. are all great metrics, but their utility wanes when it comes to their […]

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