Reading Time: 9 minutesConvincing customers to buy from you over and over again has never been an easy feat. Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement. Yes, I mean something like a loyalty program. Used right, loyalty programs can encourage repeat purchases and turn […]
Reading Time: 7 minutesI’ll come right out and say it. You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones. I know that sounds so obvious –but you’d be surprised to see the number of companies who are still struggling to intertwine their digital and physical channels. […]
Reading Time: 15 minutesOne major trait that defines top-notch customer service is understanding consumer behavior –the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities. Creating a product that customers cherish is […]
Reading Time: 12 minutesOne of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands. Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience. If you ask any digital marketer, they will tell you […]
Reading Time: 9 minutesWhether you know it or not, you’ve probably exchanged messages with a bot at some point. In fact, we all have. These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website. Chatbots have been heralded as the next big thing in tech, since 2016. […]
Reading Time: 12 minutesQuick question: On your eCommerce list of daily priorities that should never be ignored, where do you rank your customer service or customer support? Does it come first? Or second? Or maybe it’s not even on the list of priorities? I know that it’s easy to think of eCommerce customer service and customer support as […]
Reading Time: 13 minutesIn this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites. In fact, this has to be one of the unwritten laws governing the world of retail eCommerce. Regardless of the size of your online shop, your customers’ shopping experience […]
Reading Time: 11 minutesDiscount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times. But when executed poorly, it can program your customers to make a purchase only when a product is on sale. And that, obviously, diminishes your brand value. So what is the difference between discount pricing done correctly […]
Reading Time: 9 minutesEver discounted some of your products on your e-Commerce website and watched it backfire just a few hours after activating the promotion? Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. It often seems like discounts are the no-brainer way to […]
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. In his famous book Machine Learning, Tom Mitchell defined ML as “the […]
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