All posts by Simba Dube

  • The Paradox of Human Behavior in Web Design: Novel vs. Routine Tasks

    One of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process. 

    An understanding of the principles of human 

    behavior,  aspirations,  and motivations 

    are instrumental in making users perform the actions they are expected to. 

    When we talk about simplicity for novel vs. routine tasks, we’re actually referring to the paradox of human behavior in web design. 

    Users are accustomed to specific routines – behaviors on a website that they don’t need to think twice about. The novel task, on the other hand, requires a deeper consideration

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  • Post-Holiday Marketing Strategies that increase conversions

    Let’s start with one simple fact: you need a post-holiday marketing strategy

    Why? 

    Remember that common saying? Failing to plan is planning to fail.

    Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size.

    This is actually one of the unwritten laws governing the world of eCommerce. 

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  • Infinite Scrolling on eCommerce: Is it for every website?

    This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website:

    Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.

    But after running the A/B test, the results surprised the team to the extent that they thought there was a bug or something. After doing some quality assurance, they were horrified to realize that the results were valid. 

    Instead of increasing conversions and enhancing customer experience, the test showed negative results.

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  • How to Run Promotions Without Deep Discounts

    Customers’ love for a bargain is indisputable. 

    If I wasn’t one of them, I would’ve thought that maybe they are conditioned to only make a purchase when they think they are getting a great deal. 

    But being both a customer and a marketer has helped me understand both spheres. 

    I understand why customers like promotions, and I understand why marketers often roll out sales promos. 

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  • Designing a Loyalty Program that works for your Brand 

    In a world where there are tons of brands providing loyalty programs, have you ever wondered why consumers are becoming less loyal to the brand and more loyal to the program?

    I’m not, by any means, downsizing the importance of loyalty programs to brands –it is no secret that they do have their own sets of advantages to brands. 

    But if various studies tell us that 82.4% of shoppers prefer doing more business with a brand that has a loyalty program.

    What does that imply? 

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  • 10 Marketing Podcast Episodes You Should Listen to

    During the lockdown, I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list. 

    The more I inhaled different podcasts is the more I started to realize that there’s nothing to lose by making podcasts a part of my regular lifestyle – but essentially everything to gain. So far it has been truly amazing –you’d be surprised by the amount of expert knowledge you can get from these audio chunks. 

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  • Do loyalty programs work? What’s their Impact on Customer Retention?

    Convincing customers to buy from you over and over again has never been an easy feat. 

    Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement. 

    Yes, I mean something like a loyalty program. 

    Used right, loyalty programs can encourage repeat purchases and turn first-time buyers into brand advocates.  

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  • Omnichannel Customer Service In E-Commerce

    I’ll come right out and say it. 

    You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones. 

    I know that sounds so obvious –but you’d be surprised to see the number of companies who are still struggling to intertwine their digital and physical channels. 

    In case you haven’t noticed yet, I’m talking about having an omnichannel customer service strategy. Yes, that approach that allows customers to reach your company wherever and whenever they want.

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