Reading Time: 10 minutesHow many A/B tests do you run every month? How about every year? Now. How many tests should you be running every year? You probably don’t know the answer to the third question. You’re not alone – most marketers can’t answer that with confidence.
Reading Time: 11 minutesIf you are new to testing and want to explore personalization, you first have to play with easy-to-use tools before taking a deep dive into a pool of complicated tools. One of the most common easy-to-use testing tools is from Google and it’s known as Google Optimize. When it comes to Google Optimize, I’ve realized […]
Reading Time: 10 minutesWhat’s the Customer Lifetime Value (CLV) of your eCommerce business? Or let me rephrase, do you know what your customers are worth to your business? I’m sure that many eCommerce marketers can’t answer this question. Not only because CLV is a neglected or often overlooked metric, but also because it can be very difficult to […]
Reading Time: 2 minutesBig companies can outspend you. Competitors can enter the market. Your product can be replicated. But if your marketing or business strategy is centered around a brand community, you don’t lose sleep – because how you do your thing becomes more important than what you do. One of the best things you can do for […]
Reading Time: 8 minutesHiring a CRO agency isn’t suitable for everyone. So is using CRO tools. But which one is the best option: engaging a Conversion Rate Optimization agency, or buying CRO tools and doing the optimization work yourself? If you are reading this article, there’s a high chance that you are considering doing one of those two […]
Reading Time: 8 minutesThink back to a time you had a bad experience using a website. Maybe the site was slow, or it had illegible typography and bad spacing on long landing pages. Or perhaps the navigation was confusing – too many options to choose from. Do you have a moment in mind?
Reading Time: 11 minutes“When should we expect to see results after starting conversion optimization? Two weeks? Three weeks?” That’s a question we hear all the time. But the problem is that it assumes that conversion optimization is a silver bullet you use on a website, and then boom…conversions skyrocket. But that couldn’t be further from the truth.
Reading Time: 2 minutesMost cold traffic landing pages struggle to convert (and convert well). But it’s not because of your offer. Or the jaw-dropping design of your landing page. It’s because your readers don’t know yet who you are or why they should believe what you’re telling them. The real key to getting ice-cold readers to convert? It’s […]
Reading Time: 6 minutesA well-known fact in conversion optimization: To guide your customers on their buying journey, you need to serve them with relevant content. In other words, this means that you have to know the exact type of content that interests your users. Now, how do you do that? How do you know the exact type of […]
Reading Time: 11 minutesEvery marketing experimentation process has to have a solid hypothesis. That’s a must – unless you want to be roaming in the dark and heading towards a dead-end in your experimentation program. Hypothesizing is the second phase of our SHIP optimization process here at Invesp. It comes after we have completed the research phase.
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