Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015. That’s incredible. We have this and other scintillating facts in our infographic, “Email Marketing – Statistics and Trends” Check it out.Read More
- Posted in Ecommerce
Wikipedia’s article on “money” tells us that the first records of barter date back over ten thousand years. And the first known coins are well over 2,500 years old.
Whenever the exchange of goods and/or money for other goods and services began, you can rest assured that, from the moment it started, people quickly how to sell – how to ‘convert’ a customer.
Fast forward to the 20th century and the art of selling products advanced to the point of having large, well-stocked and strategically located bricks and mortar stores, and trained salespeople, all devoted to getting shoppers to buy.
And …Read More
It’s always assumed that having the correct value proposition should be a no brainer. Afterall, what could be so difficult about crafting a 10-word statement that sets you apart from the rest of the competition? But it’s a challenging exercise. How many businesses stick out in your mind with the level of desire you have for the company (products or services they offer); and the exclusivity of what they have to offer?
A quick refresher: What exactly is a value proposition: Value Proposition is the promise of value you deliver by defining the problem you solve and clarifying why you are better than the alternatives. …Read More
What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time and again. Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has transformed the world of social advertising.Read More
- Posted in Ecommerce
Ask anyone, who has even the slightest knowledge or opinion about ecommerce checkout optimization, for advice and you’ll likely get more than you bargained for. And if you ask anyone else for the same advice, there’s a good chance that at a goodly amount of it will conflict with the first advice.
Before we go any further, let’s cut to the quick. The psychological gamesmanship that takes place between a potential buyer and ecommerce retailer at the point of online checkout is unprecedented in the history of selling. It is game without human interaction, it takes place in a highly …Read More
Online marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web.
While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to do business with you. The difference is not just in semantics; it is about how you think about your business, how you approach your marketing and the kind of a relationship you have with customers. You want a good conversion framework that can shape …Read More
- Posted in Conversion Rate Optimization
Subscription pages are the gateway for many service providers. But instead of propelling visitors to move forward, unfortunately, they are many times characterized as a “bottle-neck.” What stops a visitor in their tracks after being initially hooked by your service? The following are 5 techniques you can use on to get visitors to sign up on subscription pages :Read More
- Posted in Webinars
How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.Read More
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- Buy Online Pick Up In Store – Statistics and Trends
- 7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
- Prospect Theory: How Users Make Decisions
- Usability Testing on a Budget
- The Importance Of Lead Nurturing – Statistics and Trends
- The 7 Step Roadmap For Effective Usability Testing
- Momentum Behavior: Are Visitors in Love with Your Old Site Design?
- SaaS Customer Acquisition – Statistics and Trends
- A/B Testing: 14 Sampling Issues That Can Ruin Your Test
- Using Dynamic Product Recommendations in Order to Increase Sales