• How to Write Web Copy that Sells Even if You’ve Never Written Anything – Part 2: The Headline

    the word headlines in a human eye

    If you’ve skipped to Part 2 of this series because all you’re really looking for are quick tips to help your web copywriting, and you’re all “yeah, yeah, yeah” about the Preparation steps outlined in Part 1, please at least scan Part 1: Preparation.

    Whether it’s for a web page, a landing page, an email – any digital marketing copy – even if you write the world’s most amazing copy ever, if it doesn’t meet the criteria set out in Part 1, the effort could easily be wasted.

    For businesses, great web copy must be more than good writing. It must

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  • How to Write Web Copy that Sells Even if You’ve Never Written Anything – Part 1: Preparation

    girl looking at computer screen

    “There is nothing to writing. All you do is sit down at a typewriter and bleed.”
    Ernest Hemingway

    It’s the strangest thing. It seems that no one likes likes to write. Not even writers.

    Unfortunately, if you’re an online business owner, digital marketer or web developer, you’re at a bad point in history to not like writing. You’ll probably scream if you read “content is king” one more time (sorry, I guess you just did), but it’s true, and your web rankings seem to hinge on how many well-written blog posts you have.

    What Stands Between You and Writing Web Copy

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  • How to Create a Winning Content Strategy to Increase Conversions

    This webinar covered three main areas:

    How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions

    I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through content. You can also download the slides for the webinar from Invesp Slideshare account.

    How to develop a winning content strategy to increase conversions?
    Be it the creation of content from scratch or a by-product of an already existing strategy, the first thing to

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  • The Importance Of Online Customer Reviews [Infographic]

    online customer reviews

    How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.

    We’ve got many more fun, interesting facts that’ll help you see why your customer review is so important to other shoppers! Check out our infographic, “The Importance Of Online Customer Reviews”, to read more facts. Enjoy!

    Infographic by- Invesp conversion optimizaion

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/online-customer-reviews.jpg”><img src=”https://www.invespcro.com/online-customer-reviews.jpg” alt=”The Importance Of Online

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  • The Top 10 Marketing Books of All Times

    credit http://paulsutton.co/

    If you are in the business of online marketing, you already know that regardless of how many academic courses you took in college, or how many hours you spent listening to your teachers, the most you will ever gain is some basic knowledge but will not be taking you to the cutting edge.

    Online marketing is a highly evolving field with new techniques, theories, tactics and tools emerging every day, and the only way to stay on top is to stay tuned and on standby ready to grab anything new and useful. However, a google search won’t suffice since the

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  • The story of the lonely shopping cart

    Before I delve into my blog and the topic at hand, what do you think of this intro: Once upon a time there was a shopping cart, glee as can be, with over 5 items filling it’s belly. But on that same day, while it anxiously awaited for pay, it was left abandoned and nobody could really say?

    Corny? Was it a good hook? Weigh-in below!

    The story of the lonely cart is not unique because hundreds of thousands of carts across many different websites suffer from the same sad story. We’ve previously discussed personas and how when you

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  • Creating an AB test in Pii

    Did you try Pii? This short video explains how you can create an AB test in Pii in very easy 4 steps.

    Now, for a limited time only, you can get a Free life time access to Pii.  Click here to try the editor out.

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  • The Truth About Conversion Funnel Optimization

    Homeowners will tell you how useful funnels are for making sure all the gasoline gets into their lawnmowers, instead of all over them.

    And how many scientists are endlessly grateful for the funnel that ensures every drop of their new revolutionary compound gets where it’s supposed to go and doesn’t spill and dissolve the entire lab.

    Funnels are one of those tools that are so very useful that we take them for granted. Imagine the incredible frustration for suburbanites and scientists if their funnels were full of holes – and only about 3% of the materials they poured into the top actually made it

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