• Conversion Rate Optimization Process: 12-Steps for Consistent Increases in Conversion Rates

    Conversion Optimization System

    If you have been doing CRO for some time, you know it is not an easy task to produce consistent increases in your (or your clients’) website conversion rates.

    There are months in which your A/B tests produce significant increases in conversion rates. Other months, you find not so great results. We struggled with this inconsistency 11 years ago, when we first started Invesp.

    We knew that we had to solve this problem if we were looking to build our conversion optimization practice. Our first attempt to solve this problem was by introducing the Conversion Framework.

    But the framework by

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  • The Conversion Framework: 7 Principles to Increase Conversion Rates

    Conversion rate optimization principles

    Conversion rate optimization is a science.

    This means you should be able to reproduce a process, step by step, through a time-tested system, to achieve the increase in conversions you aspire for your website.

    Sounds good, right? That is why we created the Conversion Framework.

    The goal of the Conversion Framework is to remove the guesswork from the conversion optimization process. It provides anyone interested in optimization with a specific methodology to produce consistent results.

    In the following chapters of this guide, you will discover the Conversion Framework and its different elements. This framework is the process we developed and deployed on hundreds of

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  • An Expert Guide To Optimize Your SaaS Pricing Strategy

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  • The Average Website Conversion Rate by Industry (Updated by 2020)

    The latest survey and studies in 2020 show that the average conversion rate of e-commerce websites is 2.86%. The average eCommerce website conversion rate in the US stands at 2.63% as compared to the global website conversion rate of 4.31%.

    Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on the idea of sharing their web site’s performance with competitors. While many tools available can estimate the number of visitors a website receives, limited software options may determine any website conversion rate.

    The question now is:

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  • E-commerce Fraud And Chargebacks – Statistics And Trends

    The state of ecommerce chargeback

    Did you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ecommerce-fraud-chargeback.jpg” alt=”Ecommerce Fraud and Chargeback – Statistics and Trends” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion Rate and

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  • Google Analytics Metrics That Impact Conversion Rate Optimization

    Using analytics for conversion rate optimization

    As you focus on increasing your online conversions, you will have to spend time digging through and analyzing your analytics data. CRO is about looking at different metrics and putting them together to determine which pages to optimize and which hypothesis to pursue.

    Let’s take a look together in some of the central features of your website data.
    In this chapter, we explain about entrance, bounce rate, exit rate, average time on page, and traffic sources. Learn how to differentiate between bounce and exit rates, and find out how to interpret the behavior of your traffic segments.

    This data

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  • How To Calculate Your Website Or Campaign Conversion Rate

    Calculate website conversion rate by Invesp

    How To Calculate Conversion Rate

    The basic conversion rate formula is:

    Conversion Rate = Total number of conversions / Total number of sessions

    In a month, if your site reaches a total of 100,000 sessions and registers a total of 10,000 orders, your conversion rate is = 10,000/100,000 = 10%

    What is the number of visitors used in this formula?

    When you look at your analytics program, the number that is used in the formula is the number of sessions. If a single visitor might come to the website twice, then we use these two sessions in our calculations.

    Notice

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  • How to Create a Robust Conversion Optimization Plan?

    Conversion optimization plan guide by Invesp

    Ready to go ahead with optimizing your site for conversions? Great!

    Let’s start by discovering the essential concepts behind online conversion.

    Too many companies jump into conversion optimization without a real conversion optimization plan or a methodology to identify candidate areas of optimization. Very often, the process is too simplistic and does not consider website visitors in a meaningful way.

    CRO is a comprehensive process that only succeeds when it involves two elements:

    Identifying areas of the website that should be optimized Following a repeatable process to optimize these areas

    If you don’t recognize the leaky holes in your site

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy