• E-commerce Product Return Rate – Statistics and Trends [Infographic]

    Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Check out our new infographic for latest E-commerce product return rate statistics and trends.

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png”><img src=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png” alt=”Ecommerce product return Statistics and Trends” width=”580″></a></p><br /><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Top Reasons why

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  • Selecting The Right Conversion Optimization Company

    selecting the Right CRO firm

    The right conversion optimization firm can transform your online business.

    When seeking for key competitive advantages for their sites, many executives of online companies often wonder about the criteria to select the most suitable conversion optimization company to help them achieve their goal.

    With so many CRO companies in the marketplace, finding the perfect partner for your business can be an overwhelming task. Choosing the wrong company will mean wasted investment, effort and time.

    The following discussion is aimed at helping you establish the criteria to look for when selecting a conversion optimization firm. There are no set rules you

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  • The Importance of Customer Loyalty Programs – Statistics and Trends

    Customer loyalty program benefits

    Did you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%.   Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month.

    69% of consumers say choice of retailer is influenced by where they can earn customer loyalty/rewards program points whereas 57.4% of consumers join loyalty programs to save money, 37.5% to receive rewards. Check out our latest infographic to understand the importance of customer loyalty programs and how they

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  • 16 Questions To Ask Before Hiring Conversion Optimization Company

    Questions you must ask before hiring a conversion optimization company

    Hiring the right conversion optimization firm will have a significant impact on your bottom line.

    A sharp CRO team with an accurate methodology can generate significant increases in your conversion rates. Hiring the wrong team, on the other hand, will be throwing money down the drain. Even worse, it will be wasting meaningful time you could be using to generate more revenue.

    There is not a way around doing your due diligence when it comes to hiring a conversion rate optimization firm. You will have to look at the company track record, talk to the team that will be working

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  • How we grew our email list by 15,712 subscribers (184%) in 12 months

     

    While there many different channels you can use to communicate with your potential customers, email remains one of the most compelling.

    Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter.

    In this post, I will explain the steps we took in 2015 to grow our email list by 184%, adding 15,712 new subscribers.

    Our history with email

    We are big believers in email marketing. As a matter of fact, it is the one strategy we started using from the very first day at Invesp.

    Over the last 10 years, we grew our

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  • Email Subject Lines – Statistics and Trends

    email subject line statistics

    Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.

     

    Infographic by- Invesp Conversion Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png”><img src=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png” alt=”Email Subject Lines

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  • Now available: The Definitive Guide To Multivariate and AB Testing

    The definitive guide to AB and Multivariate Testing

    We are glad to announce that The Definitive Guide To Multivariate and AB Testing is now available in both HTML and PDF format. This guide is a must read for anyone interested in getting an in-depth knowledge of AB and multivariate testing.

    The guide covers the following chapters:

    Chapter 1: What is AB testing? Chapter 2: What is multivariate testing? Chapter 3: What is the difference between AB and multivariate testing? Chapter 4: Comparing AB and multivariate testing tools Chapter 5: The process of creating a successful AB test Chapter 6: What elements should you test in an AB test? Chapter 7: Multivariate and

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  • Effective website navigation (even if you’re not a usability expert)

    website navigation

    Most online shoppers are goal oriented.

    Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties and doubts (FUDs) of the visitor, you can expect the visitor to bounce off or exit your website very quickly.

    Even highly motivated visitors tend to lose patience with a website that does not give them the information they need.

    Website navigation serves the critical

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