• Effectiveness Of Online Advertising– Statistics And Trends

    When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed. However, businesses have sharpened their tools and are filtering the Ads that are not being viewed. Responses generated from non-viewable ads were filtered out and only the good stuff was retained. By doing so, businesses have managed

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  • One Effective Sign-Up Form and One Not So Much

    It’s like watching a train wreck. Everything rolls along nicely, then you sense something is wrong and suddenly it’s off the rails.

    I’m talking about online sign-up forms and processes. If it seems harsh that I describe some as ‘train wrecks’, think about it this way: digital marketing and conversion optimization are about calling on your customers to join you in a voyage of discovery. And any bump along the way can derail your customers from the path.

    The journey begins the moment customers become aware of your value proposition and it continues at least until they convert, but it really should never

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  • Landing Page Design Review – Best Practices & AB Test Suggestions

    So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do.

    So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my way to see what best practices are used, where I think pages could be improved and what optimizers might consider for their next round of AB tests.

    Let’s Call it ‘The Good, The Bad and The Study’

    The glut of landing pages makes it impossible to discuss

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  • US Social Commerce – Statistics and Trends [Infographic]

    The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher. On a grand scale, this conversion represents billions of dollars of business worldwide. The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people’s perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase behavior.

    The question is, what

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  • Tips and Best Practices for Writing Better Ad Copy

    It’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours.

    How it’s written affects your ranking in paid search results and cost per clicks.

    Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly minor differences in the copy can be the tipping point between a very successful campaign and wasting your PPC budget.


    Basic Benefits of Good Ad Copy

    (While you can run paid ads on a number of different platforms, including major search engines and many

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  • Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate

    Imagine you have done all the conversion rate optimization work and now you live in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert.

    It’s a dreamland scenario for conversion optimizers, but it’s not as far-fetched as it sounds.

    For an extreme example, if you gave away a Ferrari to everyone who took your call-to-action, you’d likely get a 100% conversion rate – though you’d be in dreamland for entirely different reasons.

    Back to reality, depending on

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  • Online Consumer Shopping Habits and Behavior

    Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. 

    More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends.

    Infographic by- Invesp conversion rate optimization

    To Publish this Image on your Blog

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  • How to Get Back Abandoned Ecommerce Shopping Carts

    It looms over ecommerce like a rain cloud over the parade. While online shopping continues to grow in leaps and bounds, all of us lament that it could be many times better if two-thirds of shoppers didn’t abandon their shopping carts before checkout.

    To get an idea of the impact of shopping cart abandonment on ecommerce, look at the numbers. If you assume an average abandonment rate of 65%, then all your ecommerce sales come from the 35% of carts that are not abandoned. If you reduced abandonment by 10%, or 6.5% of those who abandoned, your online sales would

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