The following case study was conducted to increase a website conversion rate through improving site navigation and helping customers locate the products they are looking for. The test was designed to result for an increase in conversion, as well as of course, overall customer satisfaction with regard to navigation and site experience.

The Company

PrintGlobe was founded in 1995 in Texas to enable clients to design, quote and order a wide range of graphic and printing products. Today, PrintGlobeis the default destination for many for printing products and services.

PrintGlobe believes in providing the most comprehensive range of printing services …

Every wonder how you determine the overall effect the optimization of one group of pages will have on the overall website? If I run a test on category pages and see a 30% uplift – it will not be reflected overall throughout the site; i.e. you won’t see 30% uplift in your overall conversion rate.

Why is this? Well, the reality, not each page on your website has the same impact on your conversion rate optimization project.

At Invesp, we assign the different of pages on a website a specific “value” which we call the conversion correlation factor. The …

What’s the answer?

When you are trying to maximize website and landing page conversion rates, the problem is that it’s nearly impossible to even know what is the question.

Do you use the results and advice that comes from of all the great conversion rate optimization, A/B testing and analysis you find around the web? Or do you spend buckets of cash on a CRO specialist to set up your own testing program? Or do you do it yourself?

And even if you know these answers, where do you begin?

Start Here

First, while most online information on CRO …

According to current reports, at present only about 1.6 billion people use their mobile devices to shop online globally. However, by the end of 2017, over two billion mobile phone or tablet users will make some form of mobile commerce transaction. 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business. Presently, mobile devices account for 19% of all US retail e-commerce sales. This figure is estimated to reach 27% by the end of 2018, which represents 1 out of every 4 US retail e-commerce dollars. Check out our …

2014’s holiday sales season is in full swing and so far the reviews are mixed.

According to the National Retail Federation, overall retail sales, including online and in-store, were down 11% from 2013, to $50.9 billion, for the kickoff Black Friday weekend.

And there were more slumping sales figures (vs. 2013) in the NRF’s research:

Overall, about 134 million people shopped over the 4-day weekend, down 5.2% Average sale per online customer is down 10.2% to $159.55 Average total spend per shopper over the weekend: $380.95, down 6.4%

Despite the disappointing early data, the NRF sticks by its optimistic prediction for …

Did you know that the U.S. social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018? This increase is from $5.1 billion last year, which translates to a 24.0% annual growth rate. This means that U.S. social mobile Ad revenues are estimated to grow from $1.5 billion in 2013 to $7.6 billion in 2018, a marked 38.3% growth rate. Check out our infographic on “Social Network Ad Spending – Statistics and Trends” for information on the global Ad spend per region on social networks and many more interesting statistics.

Infographic by- …

The character of Don Draper, the dapper protagonist of the multi-Emmy Award winning program Mad Men, is a composite drawn in part from a number of real-life advertising people.

Draper’s professional accomplishments are said to be based on those of Rosser Reeves. Among other notable contributions to the profession, Reeves helped develop the idea that advertising must highlight a product’s Unique Selling Proposition (USP – sometimes referred to as unique value proposition or UVP).

Reeves’ more famous applications of the USP principle include “Melts in your mouth, not in your hands” for M&Ms candy, and “Better Living Through Chemistry” for Dupont Corporation.

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The 2014 holiday season will have only 26 days between Black Friday and Christmas, just one more than last year and five fewer than 2012. Still the US retail commerce is expected to grow 16.6% this holiday season up from the 15.3% growth of last year. Looks like it doesn’t matter anymore just how many days there are in the holiday season anymore. Retail commerce is growing by leaps and bounds each season. This year we estimate that holiday season sales will account for 23.7% of total retail E-commerce sales in the US.

If you’re just as curious as we …