Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.

Infographic by- Invesp Conversion Optimization

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<a href=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png”><img src=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png” alt=”Email Subject Lines …

Most online shoppers are goal oriented.

Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties and doubts (FUDs) of the visitor, you can expect the visitor to bounce off or exit your website very quickly.

Even highly motivated visitors tend to lose patience with a website that does not give them the information they need.

Website navigation serves the critical …

Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue.

Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to increasing the conversion rate of the home page or category pages.

The scene has changed a lot since we first started doing conversion optimization back in 2006.

At that time, many marketers and C-suite executive were not convinced that there is a lot they can do about their website conversion rate. Things are much different nowadays with many companies attempting to deploy AB tests on their websites.

However, the majority of companies continue to primarily invest in visitor-driving activities and set lower budgets for converting visitors into customers.

Invesp’s 2017 state of the conversion rate optimization survey showed that majority of companies are allocating less than 8% of their digital marketing …

Conducting a multivariate test is exciting.

By using the right tool, you can quickly develop different designs for your webpage, split visitors between these designs and observe the conversion rates for each variation.

Done incorrectly, AB testing can result in a waste of money, misuse of staff-hours, and, even worse, a decrease in your conversion rates.

Here are ten best practices you must follow when conducting a multivariate test.

A/B testing best practices during the planning stage 1.  Set expectations correctly

Wrong expectations lead to disappointment and lost investment.

Many marketers start split testing because they read or watched a case …

As you start the process of multivariate or AB testing, one of the critical questions you will face is: What elements of the page should change and test?

This article will suggest many elements that you should consider when creating a test. However, before you jump into selecting elements and creating variations for them, ask yourself: Why are you picking a particular item to test?

The process of selecting elements to test on a page is where real conversion optimization happens.

If you are looking for a long-term strategy, something that will produce a meaningful impact on your bottom line, then …

You need people who can design proper test scenarios, analyze results accurately, and create meaningful follow-up experiments.

Poorly designed experiments might not provide concrete insights into why visitors behave a particular way on your website. You need criteria to determine, for example, which elements on a page you should test, which external and internal factors could affect the results, and in which ways to create the designs for new phases of your testing program.

As much as testing is essential to any conversion optimization project, it should only be conducted after the completion of equally essential stages of optimization work …

It is time now to select an AB or multivariate testing platform to start running your tests. There are over thirty different tools available in the marketplace for you to choose from. So, you might ask:

What is the right split testing tool for my website? Will I affect the success of my conversion optimization program by choosing one particular tool?

The market is full of testing tools that range from simple free tools to sophisticated enterprise split testing software. This article will walk you through the pros and cons of different split testing tools available.

We will also suggest …