Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest lead nurturing statistics and trends.

Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction.

Conducting a usability test is by no means cut and dry. Many methodological pitfalls can turn the whole test into a flop if not conducted properly.

Over the past years, usability studies have undergone some tremendous changes. They are now more sophisticated yet easier to run, offering more actionable insights and better results to improve user …

The question of website redesign vs. conducting CRO optimization is familiar to companies with a strong online presence. In some instances, gradual conversion optimization effort is the way to go, sometimes a redesign is inevitable.

However, there is a dilemma here.

Although getting new customers to convert remains to be a challenge, once they do convert, returning customers love the site and experience. Would you disrupt and invest in something loyal customers seem pretty okay with?

Growth rates for the Software as a Service business model are inspiring high.

You can just check the astounding Dropbox 3900% growth over 15 months, reaching over $1 billion in annual revenue run rate in 2017. Or Slack’s 63% paid seat growth in 5.5 months. Or Zendesk’s dollar-based net expansion rate of 115% during the fourth quarter of 2016. But SaaS companies need to grow at these impressive rates.

Unlike companies in other industries, which would happily welcome a 20% annual growth, a software company growing at 20% annually has a 92% chance of extinction within a few years.

To …

You must cover all the bases to get reliable results from your A/B tests.

A/B testing mimics scientific experiments, and similarly will not provide you a 100% certainty in 100% of tests that you run. Only few marketers are aware of the limitations of the method and know how to run it to get valid results and minimize the risk of false positives and false negatives.

That’s why Martin Goodson, now the Chief Scientist at Evolution AI, wrote a paper called “Most Winning A/B Test Results Are Illusionary.” In his paper, he explained that badly performed A/B tests are more …

What Are Product Recommendations

Product recommendations engine is a vital feature in e-commerce.

There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence).

This comprehensive piece will give you a full understanding of the world of product recommendations.

You will discover how product recommendations are generated in a personalized and dynamic manner, the types of recommendations you could use, and the locations in which you could implement them.

You will also learn some tips …

What Is Heuristic Evaluation?

The word heuristic refers to a rule of thumb adopted based on an experience or common knowledge. Ultimately, an heuristic evaluation is based on a set of rules that represents the best practices a website should include.

As a usability method, heuristic evaluation detects usability problems within a website and helps in creating educated changes to site improvement. It is a valuable technique in the sense that it gives a quick feedback and it is extremely cost effective.

About 20 years ago, when Jakob Nielsen first introduced this method, conducting a heuristic evaluation was mainly a …

For the love of landing pages, let’s turn them into high-converting machines for our websites.

Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search for the solutions you and your company offer.

A website can increase leads in 55% by increasing the number of landing pages from 10 to 15. However, generating leads is still the top marketing challenge. The median conversion rate among different industries for lead generation pages falls between 2.6% and 6%. So, there is still room for improvement.

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