“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best.

The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue.

So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description?

The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page:

a manufacturer’s description; a …

Usually, conversion rate optimization requires time and resources to gather the customer insights, find out why your website visitors are not converting, make assumptions, and then test them.

If at the moment you don’t have neither time nor any resources or afraid of wasting your precious time on trial and error and testing out various conversion rate optimization ideas to see how they work, there are five time-tested CRO tactics that are sure to get you the results you are looking for.

1.Earn the Trust of Your Customers

Even advanced marketers struggle to earn the trust of their customers. The …

The meaning of “best practices” has become blurred to me, in my over a decade tenure as a CRO expert.The term misleads us to believe we’ll successfully apply a one-size-fits-all solution across verticals and markets.

Websites need different solutions and implementations.The promise of magical elements raising conversions only holds true after thorough research and careful implementation of specific,new aspects to a site.

Websites do not share common conversion optimization solutions; they share common problems.

Find out below the 10 most common CRO problems we have identified affecting visitors’ trust on a site.

Identifying common CRO problems

From our experience working …

Landing pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up for a free trial of a product, a landing page has a direct impact on the performance of a campaign.

While a good landing page is bound to get you a lot of conversions, an ill-planned landing page will have the exact opposite effect. It …

Did you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. Check out our infographic on “US Programmatic Ad Spending” for latest statistics and trends.

Infographic by- Invesp Conversion Optimization

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<a href=”https://www.invespcro.com/blog/images/blog-images/us-programmatic-ad-spending.png”><img src=”https://www.invespcro.com/blog/images/blog-images/us-programmatic-ad-spending.png” alt=”US programmatic ad spending” width=”580″></a><br /><br /><br /><br />
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With all the buzz around the use of social media platforms for business, it might be a bit of a downer to find out that social media marketing strategies represent 1.08 percent of e-commerce website visits that result in purchases.

These low conversion rates should not scare you, though. There is gold for your business in social media interactions.

Find out below is why and how you can better exploit the hidden benefits of Social Media.

Social Media and the Customer Journey

By engaging one out of every five minutes spent online, social media takes up a significant portion of …