Here’s how to improve you’re your ecommerce results: make your product pages the main focus of your business online.

Your product pages are the final turning point on the journey an online shopper takes from initial browsing to paying customer.

If you think in terms of sales funnels, your product page is the pinnacle of the cone without which your funnel is incomplete and obsolete.

So how are your product pages doing?

Conversion rates are the best judge of product page performance. And your conversion rates improve the according to how often customers heed your “Buy Now” or “Add to …

Despite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other.

There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates.

The International Organization for Standardization (ISO) defines the two as follows:

Usability: the effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments. User Experience: a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.

A Case of Good Usability …

Landing Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)

By definition, landing pages are any page a visitor lands on, from the homepage of a website, to a page created for a specific purpose, after they click on a link to the landing page.

But , in the art and science of their development, landing pages are where the rubber hits the road …

Online shopping cart abandonment is epidemic. Depending on your source, the time of year and the particular website, abandonment rates generally range from 60% to 80%.

While we accept that high abandonment rates are the nature of ecommerce and online shopping, looking at it from another perspective underlines the gravity of the problem: after putting an item into a cart, customers are twice as likely to leave than to continue through the checkout process.

Here’s a little more perspective: according to Forrester Research, the estimated dollar value of items in abandoned carts is $31 Billion.

But every problem is an …

While many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual.

Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts.

So What Are You Going to Do About It?

The obvious answer is that you may need get into more price competition than you bargained for.

But you can offset some of the costs of added price competition with higher conversion rates.

The problem is that it’s a …

How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.

Infographic by- Invesp

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As always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information.

Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good ROI after personalizing their online stores.

Other data highlighted in the infographic includes:

Over 55% of shoppers believe it’s easier to find more interesting products on personalized online retail stores and are more likely to return to sites that make product recommendations 57% of online …

How can you benefit by personalizing your customer’s online shopping experience? Just put yourself in your customer’s shoes – when you walk into a brick and mortar store, what impresses you the most? For one thing, it’s the way the store engages your interest and prioritizes your needs. That’s exactly what your online customer wants, as well. How do you achieve it? Check out our infographic on “Online Shopping Personalization – Statistics and Trends” for the latest statistics on how online shopping personalization affects shoppers and how it can increase your ROI.

Infographic by- Invesp

To Publish this Image …