• How Effective is Inbound Marketing – Statistics and Trends [Infographic]

    Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How Effective is Inbound Marketing” for latest inbound marketing statistics and trends.


    Infographic by- Invesp Conversion Optimization Services

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/inbound-marketing.png”><img src=”https://www.invespcro.com/blog/images/blog-images/inbound-marketing.png” alt=”How effective is inbound marketing” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer


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  • Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3% [Case Study]

    conversion rate case study

    Too many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression.

    As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization is about anticipating the information that the visitor needs, and presenting that information to the visitor at the right time and in the correct placement and location.

    This case study demonstrates how presenting information at the right time and the right location, as well as

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  • The State of Omnichannel Shopping – Statistics and Trends

    With customers continuing to get more comfortable with omnichannel shopping,  Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience.  Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on “The state of Omnichannel shopping” for latest statistics and trends.


    Infographic by- Invesp Conversion and Landing Page Optimization

    To Publish this Image on

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  • E-commerce Product Return Rate – Statistics and Trends [Infographic]

    Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Check out our new infographic for latest E-commerce product return rate statistics and trends.

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png”><img src=”https://www.invespcro.com/blog/images/blog-images/product-return-statistics.png” alt=”Ecommerce product return Statistics and Trends” width=”580″></a></p><br /><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Top Reasons why

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  • Selecting The Right Conversion Optimization Company

    selecting the Right CRO firm

    The right conversion optimization firm can transform your online business.

    When seeking for key competitive advantages for their sites, many executives of online companies often wonder about the criteria to select the most suitable conversion optimization company to help them achieve their goal.

    With so many CRO companies in the marketplace, finding the perfect partner for your business can be an overwhelming task. Choosing the wrong company will mean wasted investment, effort and time.

    The following discussion is aimed at helping you establish the criteria to look for when selecting a conversion optimization firm. There are no set rules you

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  • The Importance of Customer Loyalty Programs – Statistics and Trends

    Customer loyalty program benefits

    Did you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%.   Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month.

    69% of consumers say choice of retailer is influenced by where they can earn customer loyalty/rewards program points whereas 57.4% of consumers join loyalty programs to save money, 37.5% to receive rewards. Check out our latest infographic to understand the importance of customer loyalty programs and how they

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  • 16 Questions To Ask Before Hiring Conversion Optimization Company

    Questions you must ask before hiring a conversion optimization company

    Hiring the right conversion optimization firm will have a significant impact on your bottom line.

    A sharp CRO team with an accurate methodology can generate significant increases in your conversion rates. Hiring the wrong team, on the other hand, will be throwing money down the drain. Even worse, it will be wasting meaningful time you could be using to generate more revenue.

    There is not a way around doing your due diligence when it comes to hiring a conversion rate optimization firm. You will have to look at the company track record, talk to the team that will be working

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  • How we grew our email list by 15,712 subscribers (184%) in 12 months


    While there many different channels you can use to communicate with your potential customers, email remains one of the most compelling.

    Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter.

    In this post, I will explain the steps we took in 2015 to grow our email list by 184%, adding 15,712 new subscribers.

    Our history with email

    We are big believers in email marketing. As a matter of fact, it is the one strategy we started using from the very first day at Invesp.

    Over the last 10 years, we grew our

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