It’s easy to find “tips for ecommerce success” on the web. The search results are usually good, but often repetitive. Here are a few I hope you don’t see everywhere: 1. Re-think Your About Us Page: The About Us page seems like an endangered species as it disappears from many sites, the victim of misuse and misunderstanding of its purpose. That misunderstanding leads to high bounce rates and the chopping block. Set Yourself Apart. True, About Us pages are generally not designed to trigger purchases, like landing or product pages. But, unlike any other page on your site, your About Us …

They are the first generation to mature having spent all or most of their lives with access to computers, high speed internet connections and online shopping. And they shop differently online than older generations. With purchasing power of $170 billion, ecommerce retailers should pay attention to how “Millennials” (Wikipedia defines the generation as those born between the late 1970’s/early 1980’s and the early 2000’s), spend all that cash. A new report from eMarketer, “Millennials in the Marketplace: A Generation Moving on its Own Unpredictable Path” outlines surprising online shopping behaviours from those who came of age during the Great Recession. …

All aboard for a quick cruise through five top ecommerce sites to see innovative ways of attracting, engaging and converting online customers. Amazon.com – In ecommerce terms, Amazon’s been around forever and they’re still setting the pace in many ways. Highlight of the Visit: From the moment you land on the site, Amazon puts the shopper information it has gathered from you, and every other visitor, to work in presenting a product line-up that’s uniquely yours, including: More Items to Consider/Related Items – Lists based on what you are shopping for now What Others Are Looking at Right Now – Despite our …

The US mobile commerce industry is growing. Check out this infographic to know the latest US M-commerce retail sales statistics, along with why consumers prefer mobile shopping, and how much time consumers spend on mobile shopping and much more. Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code <a href=”http://www.invespcro.com/mobile-commerce.jpg”><img src=”http://www.invespcro.com/mobile-commerce.jpg” alt=”US Mobile Commerce Sales- Statistics and Trends” width=”580″></a></p> <p>Infographic by- <a href=”http://www.invespcro.com/”>Invesp</a> By 2015, US Mobile commerce retail sales are expected to account for 24% of the total e-commerce sales. US M-commerce Retail Sales Statistics(In Billions) Year M-commerce Retail Sales US …

Last week, as part of the “Conversion Optimization Tactics in Action” blog post, we made note of how Simply BBQ used customer reviews and customer-generated content. First, the site features excerpts from customer testimonials throughout. The excerpts are also compiled in a series of testimonials pages, four in all, with entries from a cross-section of Simply BBQ’s customers, including large multinational corporations, local businesses, municipalities and private individuals. Simply BBQ then shows some innovation in a feature that allows their customers to “Like This Menu” with a total of “likes” listed beside each menu item. Finally, Simply BBQ offers the …

Social media has become an important part of marketing campaigns for businesses. Business owners are now more aware of how social media can help them grow. Read our infographic to understand: • How businesses use popular social media platforms (Facebook, Twitter and so on) • How much time they spend on these platforms • How they connect with their customers and much more. Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code <a href=”http://www.invespcro.com/social-media.jpg”><img src=”http://www.invespcro.com/social-media.jpg” alt=”Activity Levels of Businesses on Social Media” width=”580″></a></p> <p>Infographic by- <a href=”http://www.invespcro.com/”>Invesp</a> Some Interesting Facts Internet users …

Hopefully this isn’t “patting ourselves on the back” too much, but in a recent review of Invesp blog posts, I was struck by how much good conversion optimization advice we have for improving online business. Good advice is always beneficial, but it will also always be just that, good advice. But showing that good advice in action can make it easier to understand and apply it to your situation. www.simply-bbq.com is a lead generation site for a barbecue catering and event company in Toronto, Canada. The website uses a number of conversion optimization tactics and the following are some of …

You know YouTube is the second largest search engine, Google’s favourite child and the destination for a huge chunk of internet traffic. But do you use it to sell your products? Didn’t think so. And you’re not alone. Despite the powerful evidence and arguments for using YouTube to drive sales, relatively few ecommerce retailers do so and, if they do, they usually don’t take full advantage. With a wealth of sales to be had, if you launched a YouTube sales campaign today, it wouldn’t be soon enough. Here’s three ways to start: Create Shoppable Videos – Ever watched a video …