Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, or feel a bond to a well-matched message, you really don’t make an emotional connection with the lesson – and you don’t learn it as well.

Landing Pages & Email Messages: They are two separate channels with significant differences, from purpose to personalization. But …

The current stats indicate that 3 out of 4 consumers now notice retargeted Ads. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends”, we will be illustrating how Ad retargeting is affecting brand retention and purchase decisions.

Infographic by- Invesp

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<a href=”https://www.invespcro.com/ad-retargeting.jpg”><img src=”https://www.invespcro.com/ad-retargeting.jpg” alt=”Ad Retargeting in Numbers – Statistics and Trends” width=”580″></a></p><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

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Does anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)?

It doesn’t seem so, judging by the majority of landing pages we come across.

Whether you’re trying to generate leads or make a sale, your landing page is the most crucial element of your entire digital campaign. It is the ultimate tipping point in a series of tipping points. It is where your visitor either becomes a lead or customer – or scampers away unconverted.

And that’s why landing pages are so important. If there …

It starts before they arrive and doesn’t end when they leave.

You may never know where the journey of discovery, engagement and conversion begins for your customer in relationship to your business and/or its products. It may start in a conversation overheard in an elevator, or with the glimpse of a package, or in some other unknowable way.

And while the starting point may be difficult to pinpoint, you should do everything you can to make sure the end point never arrives. It’s less expensive to re-engage repeat customers and they generate five times more revenue per visit than first timers.

Customer …

Conversion rates are five to ten times higher in bricks and mortar (B&M) stores than on ecommerce sites.

Why? What are the differences between a B&M store and an online store that would account for such a huge gap?

While the answers are many and varied, in both cases, customers’ in-store experiences are a major determinant of whether they convert. Did they easily find what they were looking for? Did they have a good impression of the store? Did they get through the checkout in a reasonable time?

If ‘customer experience’ is paramount to conversions, then you need to look …

When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed. However, businesses have sharpened their tools and are filtering the Ads that are not being viewed. Responses generated from non-viewable ads were filtered out and only the good stuff was retained. By doing so, businesses have managed …

It’s like watching a train wreck. Everything rolls along nicely, then you sense something is wrong and suddenly it’s off the rails.

I’m talking about online sign-up forms and processes. If it seems harsh that I describe some as ‘train wrecks’, think about it this way: digital marketing and conversion optimization are about calling on your customers to join you in a voyage of discovery. And any bump along the way can derail your customers from the path.

The journey begins the moment customers become aware of your value proposition and it continues at least until they convert, but it really should never …

So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do.

So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my way to see what best practices are used, where I think pages could be improved and what optimizers might consider for their next round of AB tests.

Let’s Call it ‘The Good, The Bad and The Study’

The glut of landing pages makes it impossible to discuss …