With all the buzz around the use of social media platforms for business, it might be a bit of a downer to find out that social media marketing strategies represent 1.08 percent of e-commerce website visits that result in purchases.

These low conversion rates should not scare you, though. There is gold for your business in social media interactions.

Find out below is why and how you can better exploit the hidden benefits of Social Media.

Social Media and the Customer Journey

By engaging one out of every five minutes spent online, social media takes up a significant portion of …

Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends.

Infographic by- Invesp CRO

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<a href=”https://www.invespcro.com/blog/images/blog-images/inapp-purchases.png”><img src=”https://www.invespcro.com/blog/images/blog-images/inapp-purchases.png” alt=”Global In-app purchase revenues” width=”580″></a></p><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion and Landing Page Optimization</a>

Estimated Global In-App Purchase Revenue Stats (in Millions USD)

  Year Amount (in Million USD) 2013 4,591 2014 7,856 2015 …

Psychology is the “secret sauce” of conversion rate optimization.

You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users.
User psychology tells you what customers actually care about at a primal level. Master this and you will see happier users and better margins.

In this post, We’ll share 4 proven principles of psychology to help you increase conversion rates.

1. Take advantage of loss aversion theory

Loss aversion theory says that people would rather avoid a loss than reap a …

The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel.

From the moment a customer first comes in contact with your brand to the post-purchase stage, you need to weave persuasion into the customer experience.
In this post, I’m going to show you how you can use persuasion at every stage in the E-commerce conversion funnel to increase your conversion rates.

Pre-purchase stage

This is the stage before …

“No credit card required.”

“Never shared, never spammed.”

“Change your profile whenever”

These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users.

When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value.

In this post, I’m going to show you 8 ways you can use microcopy to boost your site’s conversion rates.

What is microcopy?

In a nutshell, microcopy is any small bit of text/copy that helps address user concerns, clarify product value, or convince customers.

This, for example, …

Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, the primary use of email is business. But I don’t really have to tell you that. You’re probably no stranger to scores and scores of promotional emails from various sites (even ones you can’t remember subscribing to). You’re probably sick of seeing so many of them.

As a marketer, this puts you in a difficult spot. Because you know how important email marketing is. The problem is, if your email marketing campaigns don’t stand out, you’ll just be another part of the deluge of content …

Most conversion rate optimization techniques follow the same pattern: find an element, change an attribute (color, size, copy), and split test until you get positive results.

While these CRO techniques work, they can also be difficult to pull-off.

Plus, since most of your competitors are already using them, you have no real competitive advantage when you adopt them.

There are, however, some CRO tactics that don’t get much attention but can yield impressive results.

In this post, I’ll show you 6 such underrated but effective conversion rate optimization techniques you can use today.

1. Improve site speed

You might already …

Remember the first time you visited an unknown brand’s website?

Like most people, you would have been cautious, if not apprehensive. You don’t know the quality of their products nor how others perceive the brand.

A lack of customer trust is one of the biggest hurdles to better conversions. By addressing these fears, uncertainties, and doubts (FUDs), you can greatly increase your conversion rates.

In this post, I’ll show you 7 easy ways you can address customer fears and anxieties to improve conversion rates.

1. Assure customers of your shipping policies

One of the greatest disappointments as an online business …