Strap on your CRO gear, we’re going in for an ambush.

A lead generation conversion might not mean cash in the bank in the same way as an ecommerce conversion, but for those companies whose goal it is to get sales leads online, the lead generation form is where the rubber hits the road.

What you do with the lead after potential customers give you their info is an entire sales science unto itself, but until you get them to submit the lead gen form form, you don’t get to practice any science, or sales, or anything else.

Speaking …

If you’re looking for a better approach to conversion optimization on your product pages, stop thinking of it as “conversion optimization”.

Instead think of it as: “persuading a human being that the combination of your brand and product offers her the best value”.

Regardless of how you think of it, the point is to always keep your eye on the target, your customer, who is human – not a conversion rate percentage point on your analytics report.

If you want to maximize conversions, or persuade your web visitors to buy, your product pages should appeal to humans on at least three …

Conversion rate optimization (CRO) is gaining large momentum amongst online retailers. The appeal is obvious — CRO increases site revenue by enhancing a visitor’s experience through the use of creative elements, promotions and messaging in a quantitative manner. In this webinar we will cover important topics such:

E-commerce category pages share a similar template across verticals and are somewhat limited in terms of optimization options. However, understanding what your specific market needs and what will ease their search process to find the product they desire more easily and with no distractions is the key to funneling more visitors to the order confirmation. Learn more by attending our webinar which will feature several successful category page case studies.

Even if you’ve never done the digital marketing version, you very likely do some AB testing already. Can’t choose the right color for you kitchen walls? You bring home two swatches from the paint store to see which one looks best. Can’t get your children away from computer games? You try reasoning, then bribery, and go with the one that keeps them offline the longest.

Multivariate & A/B testing are use the same concept. You test two versions (the first version, or control version, is “A” and the comparative version is “B” = AB testing) of a marketing element, whether …

Certain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.

This blog is continued from a linkedin post I wrote. To read the first few tips, please visit the post….

There is never one, quick, easy fix all websites can apply for more conversions and greater optimization. However, there are principles which, if applied correctly and thoughtfully, can produce those uplifts in conversion everyone is looking for. Looking back at our 10 years of optimization, I’ve compiled a list of the top 10 optimization tips anyone looking to increase conversions should consider:

6. Plan based on Cognitive Progression. Whether your site is live and running, or you’re still in the planning …

It’s as old as social media themselves. The debate surrounding social media ROI might just rage on forever.

On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment and the revenue it generates. Done.

On the other side, mainly populated by social marketers, community managers and influencers, the point is made that direct financial return isn’t the overriding purpose of social media, and it’s misguided to use direct ROI as a measure of your social media marketing success.