Many marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied into our current online marketing strategies. Khalid recently wrote a post about the AIDA model, which is a 1920’s marketing concept. The post demonstrates that old marketing concepts still hold, however, its important to adapt the concepts of pre-online marketing and sales to our ever-changing online arena.

How’s your digital marketing doing? Good, bad or meh, if you’re like most, for every tactic that you’re using, you have at least one more that you wish you had more time and resources to do.

Unfortunately, when it comes to prioritizing digital marketing tactics, conversion rate optimization (CRO) is more often the program that takes the hit and gets neglected.

Almost 80% of digital marketing budgets are devoted to attracting new prospects through search engine optimization (SEO) and paid digital advertising (PPC). And less than 5% is set aside to optimize the conversion of those prospects into customers. CRO …

The first assumption everyone makes is to believe that increasing traffic to his or her website automatically leads to more sales; even though this is partially true, it is more likely they also suffer from lower conversion rates. You will always have the chance to work on your SEO ranking and on driving traffic to your website, but if your website is not ready and if it doesn’t satisfy the needs of your visitors, you will only contribute to an overall poor shopping experience. So how can you distinguish your company to the current visitors you have in such a …

Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015.  That’s incredible. We have this and other scintillating facts in our infographic, “Email Marketing – Statistics and Trends” Check it out.

Wikipedia’s article on “money” tells us that the first records of barter date back over ten thousand years. And the first known coins are well over 2,500 years old.

Whenever the exchange of goods and/or money for other goods and services began, you can rest assured that, from the moment it started, people quickly how to sell – how to ‘convert’ a customer.

Fast forward to the 20th century and the art of selling products advanced to the point of having large, well-stocked and strategically located bricks and mortar stores, and trained salespeople, all devoted to getting shoppers to buy.

And …

It’s always assumed that having the correct value proposition should be a no brainer. Afterall, what could be so difficult about crafting a 10-word statement that sets you apart from the rest of the competition? But it’s a challenging exercise. How many businesses stick out in your mind with the level of desire you have for the company (products or services they offer); and the exclusivity of what they have to offer?

A quick refresher: What exactly is a value proposition: Value Proposition is the promise of value you deliver by defining the problem you solve and clarifying why you are better than the alternatives. …