• Pii Testing Engine Update

    Happy Tuesday!

    The team has been working very hard over the last few weeks fixing few of the bugs in the Pii testing engine. We will be pushing these updates later this week.

    The main updates:

    New features:

    Sub account management Allow multiple goals for a test

    Bug fixes

    Fixes to the visual editor to ensure websites are loading correctly Fixes to the action popup to correct its position based on the edited element

    Click here to give the AB testing engine a test run with a free account.

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  • 5 Ways to Increase Conversions This Holiday Season

    It’s the hap-hap-happiest time of the year. One-third of your annual retail sales will happen during holiday shopping season. It’s a crucial time for all retailers and even small improvements in your ecommerce conversion rates will make big differences to your bottom line.

    Give Gift Ideas – Solving your customers’ problems, or pain, is the path to higher conversions. For many shoppers the issue of what to buy is the biggest one they’ll face, especially for the 40% who wait until the last minute. This makes it one of the most valuable services you can provide.
    a. Create gift

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  • How to Use the Buying Cycle to Structure Your Landing Page Content

    Your landing pages have a lot of work to do. Fortunately, you’ll find seemingly endless online advice about how to get it all done. From headline writing to Calls to Action, you can easily find all the online information you need to create effective landing pages.

    Almost.

    Where much of the advice about optimizing landing pages falls short and where many landing pages fail is in properly addressing the different stages of the consumer buying cycle that visitors might be in when they arrive on the page.

    The good news is that you can easily solve the problem by using

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  • Design Trends of Top 200 E-commerce Websites [Infographic]

    Do you want to know more about what’s common in the design of the top 200 eCommerce websites? Curious to find out how these sites provide great user experience to their customers while topping their conversion rates? It’s all there in our latest infographic “Design Trends Of The Top 200 eCommerce Websites” based on our survey of more than 200 websites.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/design-trends.jpg” _mce_href=”https://www.invespcro.com/design-trends.jpg”><img src=”https://www.invespcro.com/design-trends.jpg” _mce_src=”https://www.invespcro.com/design-trends.jpg” alt=”Design Trends of Top 200 E-commerce

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  • Three Basic Elements of Click-Grabbing PPC Ads

    Considering how crucial they are to ecommerce and lead gen efforts, PPC ads continue to be grossly underestimated and misused.

    Unless your SEO is good enough to get you onto the first page of search results, PPC ads are your ticket to putting your company and/or products in front of potential customers at the precise moment they’re looking for you.

    Their importance is such that we can’t cover all of the dynamics here. But you can get a good start by breaking them down into three basic elements:

    1. The Keyword

    Contrary to their primary role in SEO, the main

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  • Digital Ad Spending – Statistics and Trends [Infographic]

    Digital Ad spending is growing, and online advertising campaign budgets are increasing, even as marketers understand the importance of Digital Marketing. Check out the “Digital Ad Spending” infographic to know the digital marketing spending statistics and trends.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/digital-ad-spending.jpg”><img src=”https://www.invespcro.com/digital-ad-spending.jpg” alt=”Digital Ad Spending – Statistics and Trends” width=”580″></a></p>
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    Digital marketing spending averages 2.5% of company revenue.

    Digital marketing budgets are estimate to increase by 9% in 2013.

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  • 3 Rare Ecommerce Tips & One More

    It’s easy to find “tips for ecommerce success” on the web. The search results are usually good, but often repetitive. Here are a few I hope you don’t see everywhere:

    1. Re-think Your About Us Page: The About Us page seems like an endangered species as it disappears from many sites, the victim of misuse and misunderstanding of its purpose. That misunderstanding leads to high bounce rates and the chopping block.

    Set Yourself Apart. True, About Us pages are generally not designed to trigger purchases, like landing or product pages. But, unlike any other page on your site, your About Us

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  • Lower Prices Motivate the Digital Generation

    They are the first generation to mature having spent all or most of their lives with access to computers, high speed internet connections and online shopping.

    And they shop differently online than older generations. With purchasing power of $170 billion, ecommerce retailers should pay attention to how “Millennials” (Wikipedia defines the generation as those born between the late 1970’s/early 1980’s and the early 2000’s), spend all that cash.

    A new report from eMarketer, “Millennials in the Marketplace: A Generation Moving on its Own Unpredictable Path” outlines surprising online shopping behaviours from those who came of age during the Great Recession.

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