Did you know that it costs five times as much to attract a new customer, than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention. Also, it’s true that only 40% of companies and 30% of agencies have an equal focus on acquisition and retention. Check out our infographic, ‘Customer Acquisition Vs. Retention Costs – Statistics And Trends’ for more …

In every conference I speak at, I am usually approached by different individuals who started to offer conversion optimization services but are struggling to get new clients. They are finding difficult to land new business and to sign up new clients. The following are some steps I recommend reading carefully and implementing to help anyone in the CRO field to promote their services.

1. Optimize Your Offer

If you are trying to do too many things for too many people, you will most like fail. I mentioned in a previous post, how we tried to offer large number of …

Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.

Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.

Infographic by- Invesp conversion optimization

To Publish this Image on …

The thought of working backwards is counter-intuitive to most humans.

From birth, everything we learn and every example we are given about how to get from point A to point B, whether it be on an actual journey, or eating dinner, or building a house; tells us to start at the beginning, follow the right path and get to the end.

But that “straight line” approach to completing a task only works if we understand where we want to go: our goal.

Without knowing specifically where we want to be after completing a task, we will not likely use …

The following case study was conducted to increase a website conversion rate through improving site navigation and helping customers locate the products they are looking for. The test was designed to result for an increase in conversion, as well as of course, overall customer satisfaction with regard to navigation and site experience.

The Company

PrintGlobe was founded in 1995 in Texas to enable clients to design, quote and order a wide range of graphic and printing products. Today, PrintGlobeis the default destination for many for printing products and services.

PrintGlobe believes in providing the most comprehensive range of printing services …

Every wonder how you determine the overall effect the optimization of one group of pages will have on the overall website? If I run a test on category pages and see a 30% uplift – it will not be reflected overall throughout the site; i.e. you won’t see 30% uplift in your overall conversion rate.

Why is this? Well, the reality, not each page on your website has the same impact on your conversion rate optimization project.

At Invesp, we assign the different of pages on a website a specific “value” which we call the conversion correlation factor. The …

What’s the answer?

When you are trying to maximize website and landing page conversion rates, the problem is that it’s nearly impossible to even know what is the question.

Do you use the results and advice that comes from of all the great conversion rate optimization, A/B testing and analysis you find around the web? Or do you spend buckets of cash on a CRO specialist to set up your own testing program? Or do you do it yourself?

And even if you know these answers, where do you begin?

Start Here

First, while most online information on CRO …