As you focus on increasing your online conversions, you will have to spend time digging through and analyzing your analytics data. CRO is about looking at different metrics and putting them together to determine which pages to optimize and which hypothesis to pursue.

Let’s take a look together in some of the central features of your website data.
In this chapter, we explain about entrance, bounce rate, exit rate, average time on page, and traffic sources. Learn how to differentiate between bounce and exit rates, and find out how to interpret the behavior of your traffic segments.

This data …

How To Calculate Conversion Rate

The basic conversion rate formula is:

Conversion Rate = Total number of conversions / Total number of sessions

In a month, if your site reaches a total of 100,000 sessions and registers a total of 10,000 orders, your conversion rate is = 10,000/100,000 = 10%

What is the number of visitors used in this formula?

When you look at your analytics program, the number that is used in the formula is the number of sessions. If a single visitor might come to the website twice, then we use these two sessions in our calculations.

Notice …

Ready to go ahead with optimizing your site for conversions? Great!

Let’s start by discovering the essential concepts behind online conversion.

Too many companies jump into conversion rate optimization without a real conversion optimization plan or a methodology to identify candidate areas of optimization. Very often, the process is too simplistic and does not consider website visitors in a meaningful way.

CRO is a comprehensive process that only succeeds when it involves two elements:

Identifying areas of the website that should be optimized Following a repeatable process to optimize these areas

If you don’t recognize the leaky holes in your …

What is Conversion Rate Optimization?

Conversion rate optimization, or CRO, is the process of increasing the percentage of visitors who complete a website’s goal. You can think of CRO as an ongoing process that involves user research, data analysis, competitive analysis, heuristic evaluation, usability testing, and A/B testing.   

Conversion rate optimization is focused on persuading more of your website visitors to take the desired action you want them to take on a webpage, website, or within a campaign.

What is the Process for Conversion Rate Optimization?

The right conversion rate optimization process can provide incredible results, but you’ll be just …

You can find a lot of literature about conversion optimization. Some are old resources, but timeless because of the relevant information they continue to provide. Others are more updated techniques and information. We’ve compiled a list of the top 100 resources that you need to own, bookmark, and/or read on conversion optimization.

Books

Don’t make me think – Steven Krug Considered by many experts as the ‘layperson’s usability bible’. This book is recommended for all those who want to know how to get started with web usability. It’s also a great refresher course in the basic steps for advanced users as …

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Infographic by- Invesp Conversion Rate and Landing Page Optimization Company

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