• The Importance Of Mobile Website Optimization [Infographic]

    How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.

    Infographic by- Invesp

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  • 3 Steps to Start Boosting Your Conversion Rates with Online Shopping Personalization

    As always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information.

    Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good ROI after personalizing their online stores.

    Other data highlighted in the infographic includes:

    Over 55% of shoppers believe it’s easier to find more interesting products on personalized online retail stores and are more likely to return to sites that make product recommendations 57% of online

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  • Online Shopping Personalization – Statistics and Trends

    How can you benefit by personalizing your customer’s online shopping experience? Just put yourself in your customer’s shoes – when you walk into a brick and mortar store, what impresses you the most? For one thing, it’s the way the store engages your interest and prioritizes your needs. That’s exactly what your online customer wants, as well. How do you achieve it? Check out our infographic on “Online Shopping Personalization – Statistics and Trends” for the latest statistics on how online shopping personalization affects shoppers and how it can increase your ROI.

    Infographic by- Invesp

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  • Why Are We So Afraid to Improve Conversion Rates?

    At risk of stating the obvious, online conversion rates and results can be improved through well structured conversion optimization programs.

    You don’t even have to leave this site for proof. Here are some real stats listed on Invesp’s homepage:

    238% Increase in conversion rates 42% decrease in shopping cart abandonment 155% increase in membership subscriptions

    Despite the copious amounts of irrefutable evidence of the effectiveness of conversion rate optimization, you wouldn’t think it’s a worthwhile pursuit after looking at the results of Econsultancy’s 2012 Conversion Rate Optimization Report:

    41% of respondents were either “Quite dissatisfied” or “Very dissatisfied” with their conversion

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  • Pii Testing Engine Update

    Happy Tuesday!

    The team has been working very hard over the last few weeks fixing few of the bugs in the Pii testing engine. We will be pushing these updates later this week.

    The main updates:

    New features:

    Sub account management Allow multiple goals for a test

    Bug fixes

    Fixes to the visual editor to ensure websites are loading correctly Fixes to the action popup to correct its position based on the edited element

    Click here to give the AB testing engine a test run with a free account.

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  • 5 Ways to Increase Conversions This Holiday Season

    It’s the hap-hap-happiest time of the year. One-third of your annual retail sales will happen during holiday shopping season. It’s a crucial time for all retailers and even small improvements in your ecommerce conversion rates will make big differences to your bottom line.

    Give Gift Ideas – Solving your customers’ problems, or pain, is the path to higher conversions. For many shoppers the issue of what to buy is the biggest one they’ll face, especially for the 40% who wait until the last minute. This makes it one of the most valuable services you can provide.
    a. Create gift

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  • How to Use the Buying Cycle to Structure Your Landing Page Content

    Your landing pages have a lot of work to do. Fortunately, you’ll find seemingly endless online advice about how to get it all done. From headline writing to Calls to Action, you can easily find all the online information you need to create effective landing pages.

    Almost.

    Where much of the advice about optimizing landing pages falls short and where many landing pages fail is in properly addressing the different stages of the consumer buying cycle that visitors might be in when they arrive on the page.

    The good news is that you can easily solve the problem by using

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  • Understanding Online Shopping Behavior [Infographic]

    Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.

    Infographic by- Invesp

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