• Google Analytics Metrics That Impact Conversion Rate Optimization

    Using analytics for conversion rate optimization

    As you focus on increasing your online conversions, you will have to spend time digging through and analyzing your analytics data. CRO is about looking at different metrics and putting them together to determine which pages to optimize and which hypothesis to pursue.

    Let’s take a look together in some of the central features of your website data.
    In this chapter, we explain about entrance, bounce rate, exit rate, average time on page, and traffic sources. Learn how to differentiate between bounce and exit rates, and find out how to interpret the behavior of your traffic segments.

    This data

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  • How To Calculate Your Website Or Campaign Conversion Rate

    Calculate website conversion rate by Invesp

    How To Calculate Conversion Rate

    The basic conversion rate formula is:

    Conversion Rate = Total number of conversions / Total number of sessions

    In a month, if your site reaches a total of 100,000 sessions and registers a total of 10,000 orders, your conversion rate is = 10,000/100,000 = 10%

    What is the number of visitors used in this formula?

    When you look at your analytics program, the number that is used in the formula is the number of sessions. If a single visitor might come to the website twice, then we use these two sessions in our calculations.

    Notice

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  • How to Create a Robust Conversion Optimization Plan?

    Conversion optimization plan guide by Invesp

    Ready to go ahead with optimizing your site for conversions? Great!

    Let’s start by discovering the essential concepts behind online conversion.

    Too many companies jump into conversion rate optimization without a real conversion optimization plan or a methodology to identify candidate areas of optimization. Very often, the process is too simplistic and does not consider website visitors in a meaningful way.

    CRO is a comprehensive process that only succeeds when it involves two elements:

    Identifying areas of the website that should be optimized Following a repeatable process to optimize these areas

    If you don’t recognize the leaky holes in your

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  • What is Conversion Rate Optimization (CRO) and Why Is It Important?

    What is Conversion Rate Optimization by Invesp

    What is Conversion Rate Optimization?

    Conversion rate optimization, or CRO, is the process of increasing the percentage of visitors who complete a website’s goal. You can think of CRO as an ongoing process that involves user research, data analysis, competitive analysis, heuristic evaluation, usability testing, and A/B testing.   

    Conversion rate optimization is focused on persuading more of your website visitors to take the desired action you want them to take on a webpage, website, or within a campaign.

    What is the Process for Conversion Rate Optimization?

    The right conversion rate optimization process can provide incredible results, but you’ll be just

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  • 100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization

    You can find a lot of literature about conversion optimization. Some are old resources, but timeless because of the relevant information they continue to provide. Others are more updated techniques and information. We’ve compiled a list of the top 100 resources that you need to own, bookmark, and/or read on conversion optimization.

    Books

    Don’t make me think – Steven Krug Considered by many experts as the ‘layperson’s usability bible’. This book is recommended for all those who want to know how to get started with web usability. It’s also a great refresher course in the basic steps for advanced users as

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  • The Importance of Word Of Mouth Marketing – Statistics and Trends

    Did you know word of mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales. Word of Mouth marketing impression results 5x more sales than a paid media impression and people are 90% more likely to trust and buy from a brand recommended by a friend. Check out our new post on the importance of word of mouth marketing for latest word of mouth marketing statistics and trends.

    Infographic by- Invesp Conversion Rate and Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this

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  • A Step By Step Guide To Turn Your Homepage Into High Conversion Machine

    a cartoon image showing how a conversion optimization specialist uses his tools to improve a homepage conversion rate.

    Striving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result.

    As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should add as much operative information visitors need, but you should as well ease their way into getting acquainted with all the value your company can provide to them.

    From your visitors’ perspective, four pressing doubts arise while landing on your homepage. Dive in to find

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  • The Importance of Multichannel Marketing – Statistics and Trends [Infographic]

    an infographic on the importance of multichannel marketing statistics and trends.

    More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction.  Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.

    Infographic by- Invesp Conversion Optimization Consulting Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif”><img src=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif” alt=”The importance of multichannel marketing” width=”580″></a></p><br /><br /><br />

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