• The Invesp Blog: Guest Post Guidelines

    By Maria Volkova
    Guest Post Requirements

    When we first started the Invesp Blog back in 2006, we never imagined how the industry will change in 10 years. But here we are. We did not typically accept guest posts except for rare occasions, although we get anywhere from 5 to 10 requests per week.

    Why write for Invesp?

    The Invesp blog is one of oldest CRO blogs in the industry.

    Our posts are sent to the loyal email list of 25,000 subscribers (as of March 2016). Our readers include top C-level executives from top ecommerce companies, directors or marketing that manage millions of dollars, marketing experts and …

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  • 9 Surprising CRO Case Studies (and What They Can Teach You About Testing)

    By Ayat Shukairy
    conversion rate optimization case studies

    For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website.

    Some case studies often bring up surprising results that challenge widely held beliefs about CRO. In this post, I’m going to share 9 such CRO case studies with you.

    1. Removing product descriptions and buying options increases conversions by 15.3%

    Conventional wisdom says that customers landing on a product page want to know more about the …

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  • How Discounts Affect Online Consumer Buying Behavior [Infographic]

    By Khalid Saleh

    Did you know more than 64% of online consumers wait to buy things until they go for sale, whereas more than 59% search for promo codes before buying anything online. Around 30% of online consumers sign up for price tracking service to get an email when price drops for the item they want to buy whereas 22% of consumers purchase products from their preferred brands only when on sale or with coupon. Check out our infographic “How Discounts Affect Online Consumer Buying Behavior” for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image …

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  • 3 Things UI/UX Designers Need to Know About Conversion Rate Optimization

    By Khalid Saleh
    Things UI/UX Designers Need to Know About Conversion Rate Optimization

    For a layman, UX and CRO almost seem like the same thing.

    After all, they both involve creating the best possible user experience for customers.

    Where UX and CRO differ is in their approach to the customer experience and their end goal. CROs want more conversions (howsoever they may be defined in an organization). To do this, they might change the copy, test different designs and rely on analytics data to make decisions.

    What exactly do UX designers need to know about CRO? And in what ways can they change their UX practices to accommodate CRO goals?

    In this post, …

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  • Stay Informed: 39 Conversion Optimization Blogs for You to Follow

    By Maria Volkova
    Be Informed: 39 Conversion Optimization Blogs for You to Follow

    In digital marketing things change very fast. May be too fast.

    There are so many things going on at the same time that it can be challenging to keep up with them. But if you don’t follow the latest trends and news, you can miss the opportunities or start lagging behind.

    Life is movement. Once you stop moving you are dead.

    Here is our ultimate list of the 39 conversion optimization blogs for you to explore, find fresh insightful and practical ideas to implement, and work out your conversion optimization muscles.

    1. Conversion XL

    ConversionXL is a conversion optimization agency that …

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  • Cross Border Shopping – Statistics and Trends

    By Khalid Saleh
    Cross Border Shopping Statistics

    Cross-border shopping is growing and cross-border e-Commerce is estimated to reach $1 Trillion in 2020. Around  54% of US digital shoppers reported making online purchases from foreign site in the past. 67% of global consumers who shop abroad are buying because prices are lower outside of their own country. Check out our infographic on Cross Border shopping for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/crossborder-shopping.png”><img src=”https://www.invespcro.com/blog/images/blog-images/crossborder-shopping.png” alt=”Cross Border Shopping Statistics and Trends” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    …

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  • How to Create Effective E-commerce Emails that Actually Work

    By Khalid Saleh
    ecommerce email marketing

    Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective.

    According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%.

    Email also converts much better than nearly every other channel. According to Monetate’s Q1 2015 report, email has a conversion rate of 2.18%. This is higher than search (2.04%) and social media (1.17%) traffic.

    This is why in a survey of marketers, 68% ranked email as ‘excellent’ or ‘good’ for ROI – far ahead of PPC (54%) or …

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  • Online Ad Fraud – Statistics and Trends [Infographic]

    By Khalid Saleh
    online ad fraud statistics

    Did you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay a premium of 11% or more for certified human traffic. Check out our infographic on Digital ad fraud for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ad-fraud.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ad-fraud.jpg” alt=”Ad Fraud Statistics and Trends” width=”580″></a></p><br /><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Bots account …

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy