• The “Call-to-Search” for Ecommerce Conversion Rate Optimization

    an image of a search button depicting the call to search for ecommerce conversion rate optimization

    How’s your ecommerce conversion rate doing? Has it improved lately? If you are like the bulk of online retailers, the answers are, in order, “poorly” and “no”.

    In May of 2012, Invesp reported average online conversion rates of 2.14% in their “Shopping Cart Abandonment Rate Statistics” infographic. Three years later, Monetate analysed almost 8,500,000,000 (yes, eight and a half billion) shopping sessions and found an average conversion rate of 2.25%. It’s up, but if we claim a victory from a tenth of a point uptick in conversion rates over three years, then no one should wonder why conversion rates absolutely

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  • New Pii Feature: Assigning Weighted Traffic to Different Variations

    We are excited to announce adding a new feature to the Pii AB testing engine: Assigning weighted traffic to different designs you are testing.

    Typically, Pii divides visitors equally between the original and the different variations you are testing. So, if your test has two variations running against the original design, then each of the designs (the original and the two variations) will each receive 33% of the visitors.

    The new feature allows you to assign different weight to each of the variations. You can do this in one of two areas:

    First, If you are creating a test, then

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  • How Branding Influences Purchase Decisions [Infographic]

    the image of a red colored button with the inscription branding. Depicting how branding influences purchase decisions

    Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online consumers.

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  • How to Defeat the Challenges of Conversion Optimization

    a question in a puzzle. Depicting the challenges of conversion rate optimization

    It’s Digital Marketing 101: online marketing success requires three things. First, you need a presence, which is your website, landing page, social profiles, etc.. Second you need to attract people to your site, which you do through search engine optimization (SEO), paid advertising (PPC), social media, content, etc.. Third, you must convert those people, which you do with conversion rate optimization services.

    Considering that if any one of those three things is missing, the rest of your digital marketing effort will be in vain, it can be said that each are of the similar import. (Your web presence is actually

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  • The New Customer Journey: A Convergence of Content, Context, Channels and Commerce

    a webinar on the new customer journey; content, context, and channels

    How can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases:

    1 – Continuous Analysis. Brands need to adopt tools and methods to measure and act on changes in consumer needs and market forces.

    2 – Define problems. Know what you’re trying to solve. Business challenges are complex, so writing down your business challenges will help you stay focused and on target.

    3 – Ideate. Develop points of view and hypotheses for your ideas.

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  • Three PPC Conversion Optimization Tips To Increase PPC Conversion Rate

    girl reading ppc magic book

    It’s generally accepted that at least 90% of all clicks on search results happen on the first page. And of the remaining 10%, it’s generally accepted that an above average portion of those are people who are doing research, looking for “how to” instructions and otherwise not being the target audience for companies marketing their products and services online.

    It’s also generally accepted that about one third of those clicks on the first page are made on the pay-per-click (PPC) ads that appear in the top three positions in the left-centre of the page, above the organic results, and in

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  • How to create an A/B Test in less than 3 minutes

    How to create A/B test in less than 3 minutes

    How long does it take to create an AB test? This is a frequent question we here from our users. This is a demo video showing how to create an AB test using Pii (http://pii.invesp.com) in less than 3 minutes.

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  • Writing Effective Call To Action – How to Write Web Copy that Sells

    Writing effective call to action

    This is it. The big show. It’s what we all came here for. It’s the entire reason you designed and built a web site and landing page. It’s the focus of your conversion optimization and the raison d’etre of your digital marketing program.

    It’s time for you to reach the conversion goal of your page and “make the sale”.

    It’s time for web visitors to take your call-to-action.

    As we mentioned in Part 2 of this series about writing Headlines, the oldest rule of selling is that you must ask for the sale. It’s not enough to think your visitor

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