• Personas revealed: Why personas will help you increase online conversion rate

    We have discussed what personas are. We’ve also talked about the difference between market segmentation and personas. I’ve eluded throughout my previous blogs the reasons behind developing personas. But I want to take a closer look at why every site and business should create personas to represent their target markets.

    Did you ever notice how great it feels to explain your business or an idea you believe in to a friend, a co-worker, or even a client? When I sit face to face with a person and talk to them about our services, there is enthusiasm, focus, and most

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  • 5 ½ exciting tips to persuade visitors to become clients

    One of the terrors of written words is that once words are published, you can’t hide. Published words can haunt you FOREVER.

    Even if you pull your copy, someone will have read your words and doubtlessly have made decisions in relation to what he or she read. This person may have decided that your website, had interesting information, continued to read and perhaps, recommended your product or service to a friend. However, the reader may have come to the conclusion that you are a complete idiot and that your website is doomed to a long lasting lack of readership,

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  • Personas vs. Market Segmentation

    After presenting the concept of personas to our clients they are confused because they think persona development is the same thing as market segmentation. It’s important emphasize that they’re not the same. However, persona creation relies heavily on market segmentation. In order to create personas you need to understand the market segmentation and the various customer profiles you compiled by your team. Segmentation and all that it entails is the means to generate the personas for your site.

    Market Segmentation is the division of the market or population into subgroups with similar motivations. Widely used bases for segmenting include geographic

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  • The power of personas: an introduction

    We’ve mentioned in our blogs the idea of personas and their importance and relevance when creating your website and structuring your copy. I wanted to explain what personas are, why you should put so much emphasis on them, and how they can actually help you increase your website conversion rate. But a single post will not do this topic justice. So, I’ve decided to launch a personas tutorial in order to shed some light on this vague topic. Although I will not be covering everything, it will give you a better idea of what they are, why you should

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  • Hooking the Headline: Six Easy Ways to Catch a Reader

    We live in a world that offers a tremendous amount of information. The online world is even more intense, as readers often have the attention span of a gnat. The first, and sometimes only, chance that you have to catch a reader on your first screen is through your headline. A headline’s job is to literally make a reader stop…and then read more.

    1. Pleasing or Painful Headlines

    A headline should include a benefit that will appeal to your readers, whether that benefit is a positive or a negative. Positive headlines might be geared around:

    Saving Profiting Gaining Winning

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  • 10 simple ways to boost your holiday conversion rate

    Last week I attended a webinar held by elastic path’s Jason Billingsley with guest speaker Mellissa Burdon of Future Now. The topic was 7 ways to boost your holiday conversion rate. It’s always nice to hear the guys at Future Now talking about conversion, and I thought that this webinar was particularly interesting.

    The webinar’s main goal was to present 7 solutions that can be easily implemented to improve conversion rate. I will list the 7 points and elaborate on my thoughts of each:

    1. Product Images Tell a Story

    Your products need to elaborate more on their details

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  • Increase your landing page conversion rate: target a specific gender

    Did you ever click on a PPC ad for Victoria’s Secret? You do not have to explain to me, I know that you wanted to get a gift for your wife or girlfriend. But how about clicking on that Victoria’s Secret ad again, but this time to do some research on increasing your landing page conversion rate?  Victoria Secret’s targets a specific gender with their landing page, and creating gender specific landing page is the latest trend in landing page design.

    Let’s go back to that Victoria’s Secret ad. You’ll notice that the landing page is designed with the

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  • Secrets to creating a successful viral campaign

    Viral marketing, buzz marketing, word of mouth marketing, grass roots marketing; call it whatever you like, but getting people to talk about your product or service is marketing at its best. Forget about your marketing department promoting your company, and let’s talk about everyone “else” doing the marketing for you. Of course, it’s easier said than done. The problem is not in the “what” but in the “how.” If it were that easy to create a viral marketing campaign, everyone would be doing it. But that is the beauty of the whole thing. Not everyone can do it. I

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