• 4 Effective UI/UX Design Tips For Mobile Website Design Optimization

    There is high growth seen in mobile shopping last few years.  According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market.

    mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. I have written an article earlier about Responsive Ecommerce Design to Generate More Conversions from where you can get idea on how to create a mobile website.

    In today’s article I will focus on mobile checkout UI/UX tips to generate more conversion and better user

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  • 3 Effective Tips To Use Targeted Calls-to-Action (CTAs) To Generate Results

    Ask for the sale. It’s basic sales practice. Unless you are McDonald’s, your customers will not likely line up to spend their money with you. Don’t expect the customer to make a buying decision purely on the merits of your offer. Ask for the sale.

    In advertising, asking for the sale is known as a call to action. It’s the third step in the basic model for most advertising:

    Highlight a problem Present a solution Call to action

    Here’s a simple example in ad copy:
    Got a nasty headache? Aspirin relieves headache pain fast. Buy some today.

    But, regardless

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  • 5 Easy User Experience Improvements to Increase Conversions

    Just like bricks and mortar retailers, winning at ecommerce comes down to providing your visitors with the best user experience (UX).

    From the shoppers point of view, the best experience can be a simple as finding the lowest price, even on a poorly designed site with otherwise bad UX .

    But, generally speaking, a better overall ecommerce UX  translates into more conversions, better conversion rates and – ta da – higher sales.

    The problem is that creating a better UX can be a complex task with seemingly endless options, each of which must be researched, tested, implemented, including for different

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  • 4 Tips On How To Handle An Impulsive Customer

    A retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two key aspects to this customer that you need to remember:

    Make sure it is indeed really easy to buy and they don’t have to go searching for your “buy” button. Make sure they have a

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  • 5 More UX and Conversion Tips on Product Pages

    I recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level.

    Customer Reviews Ratings
    People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. Customers reviews give other customers an unbiased perspective on a product.
    However, the problem for many companies is getting customers to add reviews. You can ask the customer post product purchase and delivery to give feedback of the product that you can display

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  • 8 Useful Tips to Reduce Checkout Page Abandonment Rate of Your E-commerce Site

    Every company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR CART PAGE!! At this point, you may want to consider some UX and conversion optimization tips to lower that abandonment and raise those conversion rates:

    1. Provide images, short descriptions and links for the items in the cart

    Everyone wants to make sure that the

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  • 5 Variables to Test on Your Landing Page Headlines

    First impressions last. But on your ecommerce or lead-generation landing pages, they can last less than a second.

    Your landing page headline does more than any other element to shape a visitor’s first impression and, if it doesn’t work, it also shapes their last impression.

    As such an important part of your landing page, headlines are a great place to start your a/b or multivariate testing to improve your conversion optimization.

    As you read through the list of testing options, remember that there are no rules for what works. That’s why you need to test!

    The Trigger & Benefit

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  • 5 UX and Conversion Tips To Improve Product Pages Conversion Rate

    It is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level:

    Multiple product images
    The problem with using a single product image is that it does not show the all the important features of the product, nor the different angles, which in turn opens up a series of questions and doubts from the potential customer. Using multiple images helps showcase your product from different angles, colors and features. Research shows that using multiple images result increase in conversion in comparison

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